applike group

Product Marketing Manager - APAC (f/m/d)

Posted 25 Days Ago

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Singapore

Hybrid

100K-100K Annually

Senior level

AdTech

The Role

Lead the go-to-market strategy for APAC by managing product positioning, messaging, and marketing collateral while conducting market research and collaborating cross-functionally.

Summary Generated by Built In

adjoe is redefining the future of mobile ads. Powered by advanced AI, first-party data and world-class engineers, we’ve perfected the offerwall experience for monetizing and scaling app publishers with solutions like Playtime and Arcade – now the fastest growing rewarded advertising channel globally – driving incremental engagement, retention, and revenue.

At the same time, we’re breaking into programmatic advertising with the intelligent bidding system of adjoe Ads. Together, this ecosystem connects app developers to over 600 million users worldwide for scalable growth. Backed by a $100 million investment from Bertelsmann and operating from offices in Hamburg, Boston, Singapore, and Tokyo, adjoe is defining the next stages of app and ad experience – right now. Join us.

MEET YOUR TEAM: MARKETING

The Marketing team hosts the storytellers of adjoe's innovation. We turn complex adtech solutions – rooted in data and strategy – into compelling stories that resonate across the mobile advertising industry and beyond. Through our events, visual design, and strategic content, we take adjoe's vision at the intersection of technology, user engagement, and marketing and make it tangible. All while building a community of forward-thinking industry leaders around our brand.

What You Will Do

Lead Go-to-Market APAC Strategy: Own product positioning, messaging, content development, and sales enablement for assigned products.
Provide key market insights from APAC to HQ, serving as the main bridge between HR and regional teams.
Own product positioning, messaging, content management, and sales collateral for all APAC markets.
Create Key Assets: Develop product narratives and sales collateral (decks, one-pagers, case studies) that accelerate the client journey and close deals.
Drive Execution: Conduct market research, synthesize competitor analysis into strategies, and own the product marketing roadmap to align quarterly initiatives with business goals.
Partner cross-functionally with Product, Sales, and Marketing to provide client insights, competitive intelligence, and GTM performance data to inform the product roadmap.

Who You Are

You have 5+ years of experience in marketing, product marketing, or technical marketing.
Familiar with mobile app marketing or SAAS product marketing and have the ability to understand complex technical topics.
You can communicate complex technical topics into easy to understand narratives and briefings. You can simplify technical topics for any audience.
An excellent researcher, developing data based storylines, and able to write content based on your findings.
Strong visual communication skills and can brief designers on how to showcase the USPs of the adjoe products.
Collaborate with Product Managers, Sales Directors, and Marketing Leads to execute high-impact strategies from start to finish.
You are extremely organized and can work independently, proactively, taking full ownership of your projects and roadmap.
Knowledge of project management tools such as Jira & Confluence
Work location: Singapore

Top Skills

Confluence

JIRA

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The Company

Hamburg

230 Employees

Year Founded: 2015

What We Do

applike group is the leading company building in the app economy. Our technologies + businesses to cover the full value chain of the mobile apps market.

Our companies work independently, but benefit from each others’ technologies and knowledge.

We are 4 companies (JustDice, adjoe, Sunday, justtrack) under one roof of applike group.

justDice: We build exciting app-discovery products for mobile gamers. With >50 million users we are the global market leader, while still growing rapidly every day

adjoe: We build new technologies and ad formats that create a competitive edge for mobile app developers.

Sunday: We create and publish extremely engaging and addictive mobile games with smart and player-friendly monetisation

justtrack: One-stop software to automate your whole user acquisition process.

This would be inconceivable without the 3 developer teams that form the core of applike group.

We are 100 percent tech company where everybody is interested in computer science. We are always giving our best to get in touch with the newest technology in order to build the most relevant products. Our mission is to build software with the capability to distribute ads to every mobile device on earth.