Product Marketing Manager (all genders)

Posted 2 Days Ago
Be an Early Applicant
Berlin, DEU
Hybrid
Senior level
Financial Services
We’re one of the world’s biggest technology-driven companies
The Role
Lead product marketing for banking solutions: define positioning and messaging, drive go-to-market strategies, partner with product, campaigns, analytics, and compliance, monitor performance, mentor team members, and build stakeholder relationships to optimize client adoption and lifetime value.
Summary Generated by Built In

Are you passionate about shaping how clients experience banking products? Join us to lead product marketing for cutting-edge solutions, collaborating with talented teams to deliver impactful messaging and campaigns. In this role, you’ll influence product development, drive go-to-market strategies, and ensure our offerings resonate with clients. You’ll be at the heart of innovation, working with experts across the business to champion product marketing’s role in our success. Bring your expertise and help us create meaningful client journeys.

Job Responsibilities

  • Define product positioning, benefits, and unique selling points to ensure clear and consistent messaging
  • Develop and maintain product messaging frameworks, collaborating with copywriters for cohesive client communications
  • Partner with cross-functional teams to embed marketing into product development and influence roadmaps with client insights
  • Lead go-to-market strategies and integrated marketing programs for new and existing products, features, and services
  • Collaborate with campaign teams from brief to creative review, ensuring campaigns are compelling and on strategy
  • Conduct competitive research and client segmentation to support marketing strategy
  • Work with data and analytics to identify adoption drivers, cross-sell opportunities, and optimize client lifetime value
  • Monitor product and campaign performance, analyze key metrics, and prepare reports to identify optimization opportunities
  • Guide and mentor marketing team members, reviewing assets to deliver high-impact messaging
  • Collaborate with Compliance and Controls to ensure all marketing initiatives meet regulatory and policy requirements
  • Build and nurture relationships with senior stakeholders, advocating for clients and championing product marketing’s impact

Required Qualifications, Capabilities, and Skills

  • Significant experience in product marketing within banking
  • Proven ability to lead go-to-market strategies and manage complex, cross-functional initiatives
  • Experience partnering with product teams throughout the development cycle
  • Expertise in marketing channels, including lifecycle, creative, and paid media
  • Exceptional collaboration and influencing skills, building strong relationships across business areas
  • Strong attention to detail, with a curious and analytical mindset
  • Commercially minded, able to develop strategies and messaging that resonate with clients and support business objectives
  • Deep understanding of compliance and regulatory requirements in marketing
  • Fluency in English

Preferred Qualifications, Capabilities, and Skills

  • Experience working in international or multi-lingual environments
  • Familiarity with digital banking products and emerging technologies
  • Ability to analyze complex data and translate insights into actionable marketing strategies
  • Strong project management skills, delivering results in fast-paced environments
  • Demonstrated ability to mentor and develop team members
  • Experience with client segmentation and competitive analysis
  • Track record of building relationships with senior stakeholders
  • German language skills

#ICBCareers

About UsJ.P. Morgan is a global leader in financial services, providing strategic advice and products to the world’s most prominent corporations, governments, wealthy individuals and institutional investors. Our first-class business in a first-class way approach to serving clients drives everything we do. We strive to build trusted, long-term partnerships to help our clients achieve their business objectives.
  
We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants’ and employees’ religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.
About the TeamOur professionals in our Corporate Functions cover a diverse range of areas from finance and risk to human resources and marketing. Our corporate teams are an essential part of our company, ensuring that we’re setting our businesses, clients, customers and employees up for success.

Skills Required

  • Significant experience in product marketing within banking
  • Proven ability to lead go-to-market strategies and manage complex cross-functional initiatives
  • Experience partnering with product teams throughout the development cycle
  • Expertise in marketing channels, including lifecycle, creative, and paid media
  • Exceptional collaboration and influencing skills
  • Strong attention to detail, curious and analytical mindset
  • Commercially minded, able to develop strategies and messaging that support business objectives
  • Deep understanding of compliance and regulatory requirements in marketing
  • Fluency in English
  • Experience working in international or multi-lingual environments
  • Familiarity with digital banking products and emerging technologies
  • Ability to analyze complex data and translate insights into actionable marketing strategies
  • Strong project management skills, delivering results in fast-paced environments
  • Demonstrated ability to mentor and develop team members
  • Experience with client segmentation and competitive analysis
  • Track record of building relationships with senior stakeholders
  • German language skills

JPMorganChase Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about JPMorganChase and has not been reviewed or approved by JPMorganChase.

  • Healthcare Strength Medical, dental, vision, and mental health coverage are comprehensive, with on-site clinics, preventive care, and specialized supports such as maternity nurse guidance and fertility treatments. Wellness activities can help offset copays and out-of-pocket costs, reinforcing the perceived strength of health benefits.
  • Retirement Support A 401(k) with dollar-for-dollar matching and additional automatic pay credits reflect strong employer-backed retirement savings. An employee stock purchase plan and related financial programs further bolster long-term financial support.
  • Leave & Time Off Breadth Paid time off, sick time, holidays, and generous parental leave are provided alongside family medical leave and adoption/fertility assistance. Additional programs like caregiver support and volunteer time off expand the breadth of time-away options.

JPMorganChase Insights

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The Company
HQ: New York, NY
289,097 Employees
Year Founded: 1799

What We Do

JPMorgan Chase & Co. (NYSE: JPM) is a leading global financial services firm with assets of $3.7 trillion and operations worldwide. The firm is a leader in investment banking, financial services for consumers and small businesses, commercial banking, financial transaction processing, and asset management. A component of the Dow Jones Industrial Average, JPMorgan Chase & Co. serves millions of consumers in the United States and many of the world’s most prominent corporate, institutional and government clients under its J.P. Morgan and Chase brands. Technology fuels every aspect of our company and is at the heart of everything we do. With over 50,000 technologists globally and an annual tech spend of $12 billion, we are dedicated to improving the design, analytics, development, coding, testing and application programming that goes into creating high quality software and new products. Learn more about technology at our firm, explore resources from our Distinguished Engineers, AI & ML researchers, and other experts; access the latest episode of our TechTrends podcast, and more at www.jpmorgan.com/technology. Information about JPMorgan Chase & Co. is available at www.jpmorganchase.com. ©2023 JPMorgan Chase & Co. All rights reserved. JPMorgan Chase is an Equal Opportunity Employer, including Disability/Veterans.

Why Work With Us

Our technologists work on a diverse range of solutions that include strategic technology initiatives, big data, mobile, electronic payments, machine learning, cybersecurity, enterprise cloud development, and other state-of-the-art technologies.

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