Our mission at Duolingo is to develop the best education in the world and make it universally available. It’s a big mission, and that’s where you come in!
At Duolingo, you’ll join a team that cares about educating our users, experimenting with big ideas, making fact-based decisions, and finding innovative solutions to complex problems. You’ll have limitless learning opportunities and daily collaborations with world-class minds — while doing work that’s both meaningful and fun.
Join our life-changing mission to develop education for our half a billion (and growing!) learners around the world.
Read our blog to learn more.
About the role...
We’re looking for a Product Marketing Lead to shape the go-to-market strategy for Duolingo’s most important product bets and drive adoption from insight to impact. You’ll partner end to end with Product, Brand, Performance, Comms, BD, and Analytics to define target audiences, sharpen positioning, plan launches, and translate results into iteration. This role sits in Marketing, embedded with Product, and will lead cross‑functional alignment so our launches show up with focus, scale, and measurable outcomes.
🧠 You will...
- Lead audience definition, value proposition, and positioning for priority products/features; align cross‑functional partners on who the products are for and how we will win in the market
- Own the go‑to‑market strategy and launch plan for high‑impact bets; coordinate in‑app moments and external channels (Comms, social, Lifecycle, performance, creators) to drive awareness and adoption.
- Be the voice of the consumer by gathering consumer and market insights to help inform product decisions
- Translate strategy into clear requirements, milestones, owners, and success metrics; run effective rituals (kickoffs, status, reviews, retros) and keep documentation tight and current.
- Partner with Product to sequence experiments and announcements; use early signals to shape story, targeting, and channel mix before, during, and after launch.
- Drive cross‑functional alignment across Product, Brand, Performance, Comms and, Business Development for launch readiness and on‑time delivery.
- Measure impact against adoption, conversion, and awareness goals; synthesize learnings with Analytics and recommend iterations to improve performance post‑launch.
- Contribute to the Product Marketing operating system: calendars, intake, templates, and playbooks that help the function scale efficiently.
✅ You have...
- Experience in product marketing, product strategy or equivalent go‑to‑market roles in consumer tech, gaming, or subscription products, owning positioning and launches end‑to‑end with demonstrable business impact.
- Proven ability to turn strategy into execution: building plans, timelines, and cross‑functional workflows; identifying risks early and driving mitigation to protect delivery.
- Excellent communication and facilitation skills with senior and cross‑functional stakeholders; you drive decisions, clarify trade‑offs, and keep teams aligned in fast‑moving environments.
- Data‑informed mindset and comfort with experimentation; you define success metrics and use market and performance signals to refine strategy after launch.
- Hands‑on experience collaborating with Brand, key Marketing Channels, Comms, and Product to deliver integrated launches.
- Comfort operating with ambiguity; you bring structure and focus without dulling speed or creativity.
⭐ Exceptional candidates will have...
- Experience leading GTM for new products or categories and finding product‑market fit in new segments or markets.
- Track record partnering on creator/community or strategic co‑marketing programs to accelerate adoption.
- Experience coordinating multi‑market launches and localization workflows with regional partners.
- Familiarity with in‑app product marketing surfaces and announcement systems, and how to sequence them with external channels.
- Background in a consumer subscription, gaming, or edtech company.
The offered salary is dependent upon several factors, including work experience, skills, and internal peer comparisons. The posted range is subject to change in the future. For this role, base salary is supplemented by equity compensation. We encourage you to talk with your recruiter for more information related to compensation for this role!
Benefits: Take a peek at how we care for our employees' holistic well-being with our benefits here.
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Accommodations: We will do everything we can within reason to make sure that your interview takes place in an environment that fairly and accurately assesses your skills. If you need assistance or accommodation, please contact [email protected].
Equal Employment Opportunity: Duolingo is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
Fraud Warning: Unfortunately, there is a rise in scammers pretending to be real Duolingo employees. Duolingo and our employees will never ask for your Social Security number, bank details, or passport info, and we’ll never ask you to deposit a check, purchase equipment, or exchange money during the interview process. Real Duolingo employees always use an email that ends in @duolingo.com or @recruiting.duolingo.com. Stay alert and double-check these details before sharing any information.
Skills Required
- 8+ years in product marketing, product strategy, or equivalent go-to-market roles in consumer tech, gaming, or subscription products
- Owning positioning and launches end-to-end with demonstrable business impact
- Proven ability to turn strategy into execution: build plans, timelines, cross-functional workflows, identify risks, and drive mitigation
- Excellent communication and facilitation skills with senior and cross-functional stakeholders
- Data-informed mindset and comfort with experimentation; define success metrics and use market/performance signals to refine strategy
- Hands-on experience collaborating with Brand, Marketing Channels, Comms, and Product to deliver integrated launches
- Comfort operating with ambiguity and bringing structure without slowing creativity
- Experience leading GTM for new products or categories and finding product-market fit in new segments or markets
- Track record partnering on creator/community or strategic co-marketing programs
- Experience coordinating multi-market launches and localization workflows with regional partners
- Familiarity with in-app product marketing surfaces and announcement systems
- Background in a consumer subscription, gaming, or edtech company
Duolingo Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Duolingo and has not been reviewed or approved by Duolingo.
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Fair & Transparent Compensation — Pay is considered competitive for core engineering and product roles, with required jurisdictions showing posted ranges and immigration filings implying a strong base-salary floor. Public compensation snapshots indicate senior packages can scale higher, supporting a clear, market-aligned structure.
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Healthcare Strength — Comprehensive medical, dental, and vision coverage is paired with mental-health resources and fertility support as core offerings. Coverage for dependents and strong wellness benefits are consistently highlighted.
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Leave & Time Off Breadth — About 20 days of PTO plus a two‑week company winter break and paid holidays provide substantial time away. A formal sabbatical at 10 years further expands long‑term recharge options.
Duolingo Insights
What We Do
Duolingo is a language-learning education platform that offers 98 total courses across nearly 40 distinct languages. Duolingo is the world’s most popular way to learn a language. Our mission is to develop the best education in the world and make it universally available. Some of our products include: 1. Duolingo: The free, fun, and effective way to learn a language! 2. DET (Duolingo English Test): A modern language proficiency tool designed for today's international students and institutions. It offers an English proficiency score, video interview, and writing sample in an accessible, efficient, and secure testing experience. 3. Duolingo Math: An app that can make math be fun. For everyone. Students can focus on elementary math, which covers classroom topics, or adults can focus on brain training, which strengthens mental math skills and covers more advanced topics. 4. Duolingo ABC: An educational learning app that offers immersive lessons to teach preschool to second grade kids reading fundamentals. Founded in 2011 by Luis von Ahn and Severin Hacker, Duolingo is the most downloaded education app in the history of the App Store and in 2019 became the top-grossing education app worldwide. The app has been awarded Apple's iPhone App of the Year and Android's Best of the Best. Learning a new language used to be expensive; we believe it should be free. Over 1.2 billion people are learning a second language and most of them are learning English to improve their lives. Learning a new language is hard; we believe it can be fun. We use bite-sized lessons that feel like playing a game to keep our learners motivated. With over 500 million learners we have unprecedented data insights on how people learn. Our teams of language learning scientists, machine learning engineers, and AI experts use this data to constantly improve our effectiveness. We’re building a future in which the highest-quality education is accessible to all. Duolingo has been named: 2022 Fast Company’s Best Workplaces for Innovators 2022 Fast Company 10 Most Innovative Education Company 2021 Forbes Best Startup Employers 2020, 2018, 2017, 2013 Most Innovative Company by Fast Company 2020 Best Machine Learning Startups for by Glassdoor 2018 Inc. Best Places to Work 2018 Entrepreneur Top Company Culture List University Program Awards: 2022 Handshake Early Talent Award 2022 Untapped Top Internship Programs 2022 OneReq Internship Program Trailblazer Award
Why Work With Us
Our global team works together to make language learning fun, free, and effective for anyone who wants to learn, wherever they are. Best of all, you get to work alongside Duo (literally)!
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