What you'll be doing
- Develop clear positioning and messaging for new product features that resonate with creative professionals.
- Lead the strategy for in-app lifecycle journeys, including onboarding, re-engagement, and churn prediction.
- Partner with Marketing teams to shape launch strategies, campaign concepts, and the right channel mix.
- Collaborate with Product and Design on in-app messaging to support user activation and retention.
- Build partnerships across the creative and tech landscape to add value to the Envato subscription.
- Work with external partners and creators to help customers discover and master Envato’s tools.
About you
- Significant experience in consumer or product marketing within the tech sector; AI tool experience is a plus.
- A proven track record of managing successful product launches that drive both adoption and revenue.
- Strong storytelling skills with the ability to translate technical features into compelling human stories.
- Comfortable collaborating across product, design, and marketing teams to keep projects moving.
- Ability to thrive in a fast-paced environment that values autonomy and quick iteration.
- A pragmatic approach to marketing that focuses on clarity over jargon.
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What We Do
Hi there! We're so happy you found us. Founded in a Sydney garage in 2006, Envato was born from a desire to make a positive impact. Now, 15 years later, we remain independently owned and committed to creating opportunities for our creatives to thrive. As a proud B Corp, we focus on a long-term vision, balancing purpose and profit for sustainable growth. We’re one of the world’s leading online creative communities for creative assets and tools. We provide genuine opportunities for creators worldwide to create, earn and grow. In the process, we're striving to make creative success accessible and achievable for all, both independently and as part of a global community. There are many ways to work, and flexibility is key. A remote-first culture is in our DNA, and wherever our people are in the world, we pledge to provide a unique and caring work environment. We have offices in Melbourne, Guadalajara, and Los Angeles, with over 600 people worldwide. From engineers and product owners to designers and marketers, our global and diverse teams are packed with talented and creative individuals who are fiercely passionate about working in a values-driven business. Envato is about more than just the bottom line. It’s work made with heart.
