Product marketing lead

Posted 12 Hours Ago
Be an Early Applicant
2 Locations
Hybrid
170K-240K Annually
Senior level
Artificial Intelligence • Software • Generative AI
The leading enterprise generative AI platform
The Role
Own product marketing for WRITER’s enterprise AI products, including positioning, messaging, launches, competitive differentiation, sales enablement, market research, and customer adoption programs. Partner cross-functionally with Product, Sales, Demand Generation, Content, Communications, and Customer Marketing to translate complex agentic AI capabilities into compelling enterprise value and field-ready materials.
Summary Generated by Built In

🚀 About WRITER

WRITER is the AI platform built for the world’s most ambitious marketing and revenue teams, bringing the frontier of AI to the people who drive enterprise growth. With WRITER, autonomous agents work across the buyer journey, continuously executing on market signals and enterprise intelligence to grow revenue faster. Every agent action and asset is grounded in trust, built on an Enterprise Brain that unites brand, product, and company knowledge with fiduciary-grade governance and compliance.

Fortune 500 companies are transforming how they go to market with WRITER, including 3 of the top 5 US banks, 2 of the 5 largest global CPG conglomerates, and 4 of the top 5 US healthcare insurers. Founded in 2020, WRITER is backed by investors including Insight Partners, ICONIQ, Radical Ventures, Premji Invest, Balderton, B Capital, Salesforce Ventures, Adobe Ventures, Accenture, Citi Ventures, IBM Ventures, WndrCo, and others. Learn more at WRITER.com.

📐 About the role

Writer is the enterprise AI platform for agentic work, purpose-built for the Fortune 500 — and our platform is expanding fast. As a product marketing lead, you'll own the go-to-market strategy for new products and features, helping prospects understand how WRITER empowers marketing and sales teams to transform their work, and driving new feature adoption among current customers. You'll sit at the intersection of product, sales, and marketing — translating complex platform capabilities into crisp messaging that resonates with enterprise buyers.

🦸🏻‍♀️ What you’ll do

  • Own end-to-end product marketing for a suite of our core products, including positioning, messaging, launch strategy, and competitive differentiation – translating new agentic capabilities into clear enterprise value

  • Partner with product, demand generation, content, comms, and customer marketing teams to drive go-to-market for product and feature launches

  • Translate product investments into sales-ready narratives, partner with sales enablement to educate the field, and develop assets — pitch materials, one-pagers, objection-handling guides — that equip the field to sell our latest innovations

  • Drive product and feature adoption through regular user communications and programs

  • Conduct ongoing competitive intelligence and market research to sharpen differentiation against both point solutions and broader AI platforms

  • Collaborate with cross-functional marketing partners to ensure consistent product messaging across the buyer journey

⭐️ What you need

  • 8+ years of product marketing experience in a B2B SaaS environment

  • AI native mindset with proven experience using agentic AI to automate GTM workflows

  • Proven track record of bringing complex products to market with clear, compelling positioning for both technical and business audiences

  • Strong sales enablement instincts — you know how to build narratives and assets that actually get used in the field

  • Experience working cross-functionally with Product, Sales, and Customer Success in a fast-moving environment

  • Excellent written communication

  • Experience with the enterprise AI or agentic AI landscape is a strong plus


🍩 Benefits & perks (US Full-time employees)

  • Generous PTO, plus company holidays

  • Medical, dental, and vision coverage for you and your family

  • Paid parental leave for all parents (16 weeks)

  • Fertility and family planning support

  • Early-detection cancer testing through Galleri

  • Flexible spending account and dependent FSA options

  • Health savings account for eligible plans with company contribution

  • Annual work-life stipends for:

    • Wellness stipend for gym, massage/chiropractor, personal training, etc.

    • Learning and development stipend

  • Company-wide off-sites and team off-sites

  • Competitive compensation, company stock options and 401k

WRITER is an equal-opportunity employer and is committed to diversity. We don't make hiring or employment decisions based on race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other basis protected by applicable local, state or federal law. Under the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

By submitting your application on the application page, you acknowledge and agree to WRITER's Global Candidate Privacy Notice.

Skills Required

  • 8+ years of product marketing experience in a B2B SaaS environment
  • Experience using agentic AI to automate go-to-market workflows
  • Proven track record bringing complex products to market with clear positioning for technical and business audiences
  • Strong sales enablement experience, including developing field-ready narratives and assets
  • Experience working cross-functionally with Product, Sales, and Customer Success
  • Excellent written communication skills
  • Experience with the enterprise AI or agentic AI landscape

Writer Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Writer and has not been reviewed or approved by Writer.

  • Healthcare Strength — Employer-covered medical plan options plus dental, vision, life insurance, and FSA are highlighted across careers materials. These details point to strong core coverage in the health benefits offering.
  • Parental & Family Support — Paid parental leave is positioned as competitive, with recent postings citing 12 to 16 weeks depending on role or location. This indicates a substantial leave benefit for parents, though specifics should be confirmed at the offer stage.
  • Retirement Support — A 401(k) with employer contributions is repeatedly listed as part of total rewards. Job ads and company materials consistently reinforce retirement support as a core benefit.

Writer Insights

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The Company
HQ: San Francisco, CA
350 Employees
Year Founded: 2020

What We Do

Writer is the full-stack generative AI platform delivering transformative ROI for the world’s leading enterprises. Its fully integrated solution makes it easy to deploy secure and reliable AI applications and agents that automate mission-critical work. Writer’s suite of development tools is supported by Palmyra – Writer’s state-of-the-art family of LLMs – alongside its industry-leading graph-based RAG and customizable AI guardrails. Hundreds of customers like Accenture, Intuit, L’Oreal, Salesforce, Uber, and Vanguard trust Writer to transform the way they work. Founded in 2020 with offices in San Francisco, New York City, and London, Writer is backed by world-leading investors, including Premji Invest, Radical Ventures, ICONIQ Growth, Insight Partners, Balderton, B Capital, Salesforce Ventures, Adobe Ventures, Citi Ventures, IBM Ventures, WndrCo, and others. Learn more at writer.com.

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