Product Marketing Lead

Posted 5 Days Ago
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Vancouver, BC, CAN
In-Office
Senior level
Robotics
The Role
Lead product marketing for AI-based humanoid robot control systems. Define positioning, own the company website and content engine, manage social marketing, create technical assets, maintain company decks, develop case studies, lead PR, coordinate launches, and support conferences and sales materials. The role requires translating complex technology into compelling content while managing agencies, designers, and freelancers as a hands-on marketing leader.
Summary Generated by Built In

Your New Role and Team

Sanctuary, a world leader in building AI-based control systems for humanoid robots, is seeking a skilled Product Marketing Lead. In this role you will understand our technical products deeply and turn them into polished materials that run across our marketing channels.
Our marketing serves three audiences at once: potential customers, investors and recruits. You will own the website and content engine end to end, and work with agencies and freelancers to scale output.

Our Success Criteria

  • Define our positioning. Explain what our product does and how it differs from alternatives. Build the core messaging that every other channel draws from.

  • Own the website. Run development and ongoing maintenance of our site, our first point of contact for customers, investors and candidates. Keep it current, clear and a strong recruiting tool.

  • Run social marketing. Build a steady flow of content and distribution across our social channels, using agency support to scale.

  • Create assets that capture our technology. Produce professional visuals, explainers, video and written content that make complex technology easy to understand, directly or by directing designers and agencies.

  • Own the company deck. Maintain the core company presentation used for conferences, fundraising and partner conversations.

You will also:

  • Develop case studies with customers and partners to support sales and fundraising.

  • Lead communications and PR to raise our profile, including media and analyst relationships.

  • Coordinate product, sales, PR and leadership around launches and major announcements.

  • Support conference presence and sales materials (one-pagers, FAQs, slides) as needed.

Your Experience

  • 5+ years in marketing, with real product marketing experience at a technology company with B2B clients.

  • A track record of translating complex or technical products into clear, compelling stories.

  • Hands-on ownership of a company website, including working in a CMS such as  WordPress.

  • A portfolio of content you created or directed: web pages, decks, explainers, social campaigns.

  • Experience managing agencies, designers or freelancers to deliver on time and on brand.

  • Excellent writing and editing skills.

  • Comfort as a team of one: you set priorities, ship work yourself and know when to bring in help.

Additional Experience We Value

  • Experience at an early-stage or venture-backed startup

  • Background in Robotics and/or AI

  • Videography / photography skills you can share with the world!

  • Experience supporting a fundraise with decks and investor materials

  • Existing relationships with tech press or industry analysts

Working at Sanctuary

Sanctuary AI is an equal opportunity employer. Employment with Sanctuary AI is governed by skills, competence and qualifications and will not be influenced by any legally protected status.

About Sanctuary

Founded in 2018, Sanctuary AI builds robots and a novel control system that integrates symbolic logic and reasoning with data-driven robot foundation models. We use our robots to collect vision, audio, touch and proprioception data from the perspective of the robot while they perform real-world work tasks. We use that data to train multimodal robot foundation models. Because our systems are vertically integrated, we can design, deploy and refine at scale. Our mission is to create the world's first human-like intelligence in general-purpose robots.

Skills Required

  • 5+ years of marketing experience
  • Professional product marketing experience at a technology company with B2B clients
  • Experience translating complex or technical products into clear, compelling stories
  • Hands-on experience owning a company website and working with a CMS such as WordPress
  • Portfolio of created or directed content, including web pages, decks, explainers, or social campaigns
  • Experience managing agencies, designers, or freelancers
  • Excellent writing and editing skills
  • Ability to work independently as a team of one and determine when to bring in support
  • Experience at an early-stage or venture-backed startup
  • Background in robotics or AI
  • Videography or photography skills
  • Experience supporting fundraising with decks and investor materials
  • Existing relationships with technology press or industry analysts
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The Company
HQ: Vancouver, British Colombia
144 Employees
Year Founded: 2018

What We Do

Sanctuary is on a mission to create the world’s first human-like intelligence in general-purpose robots that will help us work more safely, efficiently, and sustainably. And in the not-too-distant future, help us explore, settle, and prosper in outer space. Members of the Sanctuary team founded D-Wave (a pioneer in the quantum computing industry), Kindred (first use of reinforcement learning in a production robot), and the Creative Destruction Lab (pioneered a revolutionary method for the commercialization of science for the betterment of humankind). The team has experience launching market-defining innovations rooted in previously unsolved and deep scientific problems.

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