About the company
Our client is a fast-growing software company.
The role
Raydar is recruiting for this role on behalf of our client. Own product marketing from start to finish, shaping how a software product is positioned and taken to market for several audience segments. Build the sales enablement materials that support go-to-market teams and run product launches across suitable channels.
What you'll do
- Develop the core messaging and narrative that shows each target audience what the product makes possible.
- Create sales enablement collateral such as talk tracks, competitive battle cards and product documentation.
- Lead product launches, including planning the channel mix and supporting materials.
- Partner with go-to-market teams so new business and expansion efforts are well supported.
- Connect positioning, demand generation, brand and enablement into one coherent marketing approach.
- Adapt copy and messaging for different audiences while keeping it clear and precise.
Requirements
What we're looking for
- A background in business-to-business marketing within a rapidly scaling or early-stage company, for example as a first marketing hire.
- Hands-on, end-to-end product marketing experience, including positioning, narrative development, collateral, go-to-market and launches.
- Experience running creative brand campaigns and storytelling.
- Clear, plain writing that is hard to misread.
- The ability to look back on past work and explain the reasoning behind decisions in everyday language.
- A high quality bar and real curiosity about what motivates and drives your audience.
- An analytical mindset with a bias for action.
- Willingness and ability to work in the office part of the week in New York.
Bonus points
- Strong educational background.
- Prior experience marketing to financial, strategic or business development buyers.
- A genuine interest in following the startup world.
Benefits
Compensation and benefits
- Base salary: USD 175,000 to 225,000 per year
- Equity
- Health, dental and vision coverage
- Retirement plan with employer match
- Commuter benefits
Location and work model
- New York, NY, United States
- Hybrid
- Full-time
Skills Required
- Business-to-business marketing experience in a rapidly scaling or early-stage company
- Hands-on, end-to-end product marketing experience, including positioning, narrative development, collateral, go-to-market, and launches
- Experience running creative brand campaigns and storytelling
- Clear, plain writing that is difficult to misinterpret
- Ability to explain the reasoning behind past work and decisions in everyday language
- High quality standards and curiosity about audience motivations
- Analytical mindset with a bias for action
- Willingness and ability to work in the New York office part of the week
- Strong educational background
- Experience marketing to financial, strategic, or business development buyers
- Genuine interest in the startup world
What We Do
Raydar is a talent acquisition and business consulting firm that connects world-class and emerging talent with growing organizations. It supports companies through team development, strategic hiring, and customized growth solutions, helping clients recruit roles such as engineers, product managers, executives, legal counsel, and quantitative traders. Raydar focuses on understanding each organization’s needs, culture, and long-term goals to build high-impact teams.
