Why join us
Brex is the intelligent finance platform that enables companies to spend smarter and move faster in more than 200 markets. By combining global corporate cards and banking with intuitive spend management, bill pay, and travel software, Brex enables founders and finance teams to accelerate operations, gain real-time visibility, and control spend effortlessly. Brex’s AI-native automation and world-class service eliminate manual expense and accounting tasks for customers so they can focus on what matters most. Tens of thousands of the world's best companies run on Brex, including DoorDash, Coinbase, Robinhood, Zoom, Plaid, Reddit, and SeatGeek.
Working at Brex allows you to push your limits, challenge the status quo, and collaborate with some of the brightest minds in the industry. We’re committed to building a diverse team and inclusive culture and believe your potential should only be limited by how big you can dream. We make this a reality by empowering you with the tools, resources, and support you need to grow your career.
The Marketing team tells the Brex story, determines messaging and positioning, and translates our products and features into tangible customer benefits. Our marketers are responsible for acquiring and growing customers and have a deep understanding of both the business and our customers. We’re a highly cross-functional team and partner most closely with the Product, Sales, and Design teams to show our prospects and customers how we can help them reach their full potential.What you’ll do
What You'll DoAs the Product Marketing Lead for Startups at Brex, you'll own the entire story for one of our most dynamic customer segments: venture-backed startups. You'll lead the full go-to-market strategy for our product launches, and you’ll define the narrative for the Startups segment: shaping positioning, creating cross-channel campaigns, and aligning the customer journey to convert pipeline and grow adoption.
You not only like to shape the strategy, you also like to build: campaigns, content, pitch decks. You genuinely love startups and follow the ecosystem closely. In a market where products can often look the same, you know how to win the narrative war with founders through sharper positioning, bolder creative, and deeper audience connection.
Where you’ll workThis role will be based in our San Francisco, CA or New York, NY office. We are a hybrid environment that combines the energy and connections of being in the office with the benefits and flexibility of working from home. We currently require three days per week in office - Monday, Wednesday and Thursday. As a perk, we also have up to four weeks per year of fully remote work!
Responsibilities- Know your buyer and user: research and deeply understand the founder and startup persona, including roles, pain points, objections, and goals.
- Own the startup narrative for Brex, including product and solution positioning, to demonstrate why Brex is the best solution for startups at every stage of growth.
- Develop the marketing strategy for our startup segment (pre-seed, seed, series A) and bring it to life across messaging, campaigns, events, and more.
- Devise and quarterback full-funnel marketing campaigns, product launches, and sales plays to optimize outcomes from acquisition to adoption and upsells.
- Create sales and marketing assets (e.g., pitch decks, web pages, case studies, social posts, thought leadership) in partnership with Brand and Design teams.
- Monitor and report on the effectiveness of your initiatives, using data to optimize strategies and achieve business goals.
- 10+ years in product marketing, content marketing, or growth marketing at a B2B SaaS company
- 3+ years leading teams and/or cross-functional strategic initiatives involving executive-level stakeholders
- Customer-obsessed with empathy for startup and founder challenges
- Proven track record of translating features and products into compelling, customer-centric narratives and campaigns
- Expertise in market segmentation, personas, and customer journey mapping
- Natural ability to find the unique story that cuts through the noise and bring it to life across formats and channels
- Strategic thinker who can execute tactically and work cross-functionally
- Proficiency with AI tools for productivity and content creation
- Experience as a previous founder/entrepreneur
- Experience in high growth startups
The expected salary range for this role in SF or NYC is $248,600 - $279,675. However, the starting base pay will depend on a number of factors including the candidate’s location, skills, experience, market demands, and internal pay parity. Depending on the position offered, equity and other forms of compensation may be provided as part of a total compensation package.
Please be aware, job-seekers may be at risk of targeting by malicious actors looking for personal data. Brex recruiters will only reach out via LinkedIn or email with a brex.com domain. Any outreach claiming to be from Brex via other sources should be ignored.
Skills Required
- 10+ years in product marketing, content marketing, or growth marketing at a B2B SaaS company
- 3+ years leading teams and/or cross-functional strategic initiatives involving executive-level stakeholders
- Proven track record of translating features and products into compelling, customer-centric narratives and campaigns
- Expertise in market segmentation, personas, and customer journey mapping
- Natural ability to find the unique story that cuts through the noise and bring it to life across formats and channels
- Strategic thinker who can execute tactically and work cross-functionally
- Proficiency with AI tools for productivity and content creation
Brex Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Brex and has not been reviewed or approved by Brex.
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Fair & Transparent Compensation — Pay is considered competitive for many engineering and senior product roles, with strong total compensation relative to late‑stage tech peers. Flexibility to balance cash and equity has historically reinforced perceptions of market alignment.
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Healthcare Strength — Health, dental, and vision coverage are paired with mental‑health resources like Spring Health and Calm, forming a comprehensive healthcare stack. This combination signals an above‑average mental‑health offering in tech.
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Parental & Family Support — Parental leave is described as generous and is complemented by Carrot fertility support and Milk Stork for nursing parents. These elements indicate a family‑friendly package that exceeds common fintech baselines.
Brex Insights
What We Do
Brex is all-in-one finance for growing businesses. We help companies spend, save, and earn smarter—and take every dollar further—by doing more than a bank, bookkeeping, or reward program could ever do alone. After completing the Y Combinator accelerator program in 2017, Brex has grown to over 600 employees and raised over US $940 million in venture capital. Learn more at brex.com.
