Product Marketing Lead, Insurance

Reposted 20 Days Ago
Be an Early Applicant
New York, NY, USA
Hybrid
150K-200K Annually
Senior level
Marketing Tech • Productivity • Sales • Software • Business Intelligence
Kizen's mission is to build the operating system that powers the new agentic world.
The Role
As Product Marketing Lead for Insurance, you'll drive commercialization strategy, messaging, and cross-functional collaboration to position Kizen's insurance platform effectively.
Summary Generated by Built In

Location: New York (Grand Central), NY (In-office 4x per week)

About Us

Kizen is a leading AI platform for the future of work, redefining how people and AI seamlessly move and improve as one. Founded on the principle that technology should make work more meaningful, Kizen creates AI systems (AKA assistants) that learn, adapt, and improve over time, just like the people who use them.

Today, Kizen powers millions of mission-critical experiences for leading organizations in highly regulated industries like insurance, healthcare, and financial services. Some of the ways we support these teams include: helping insurance agents manage contracting and commissions, enabling healthcare providers to deliver proactive patient care, and empowering financial institutions to classify documents and extract data automatically. We’re solving operational problems and helping the world’s most complex organizations give their teams the tools they need to do more, grow faster and live better.

And this is just the beginning! Kizen is where enterprises get AI that works on day one and is flexible enough to shape it to their own organizations. Our AI-first platform is easy to adopt, scale, and trust making it a destination for developers to build new applications and business teams to customize AI assistants, all in one place.

Join us in transforming how industries work, one person, one workflow, one AI assistant at a time!

About the Role

Kizen is scaling fast in some of the hardest industries to crack. We're hiring a Product Marketing Lead, Insurance, with a track record of scaling technical B2B solutions, to position and commercialize our insurance platform in a competitive market. Reporting to our VP of Product and Content Marketing, you'll play a leading role in how we win this space.

This role is critical to Kizen's growth. Here's how you'll influence the team:

  1. You'll be the bridge between our tech team and our audience, making sure every product, feature, and capability gets its moment, and that customers understand why it matters to them.
  2. You’ll be the storyteller of our team, delivering a compelling rationale turning our customers into believers on why our technical capabilities are urgent + needed. 
  3. You’ll represent the voice of our customers internally and externally, translating their pain points, needs, and motivations into our commercialization approach and broader insurance strategy.
  4. You’ll bring an entrepreneurial spirit, searching for ways to improve through differentiated approaches, smarter commercializations and/or new ideas. Your holistic understanding and ownership of the space will be a guiding force for the team. 

This position requires a balance of strategic thinking, creative execution, and analytical rigor to deliver results. You’ll join a high-performing team on a mission to win the enterprise AI technology space. It is a fast-paced and energetic environment you’ll learn, grow and contribute to. 

Key Responsibilities
  1. Strategy: Own the commercialization strategy that positions our insurance solution as the premier enterprise AI platform across the insurance distribution chain.
  2. Messaging & Positioning: Lead the messaging and positioning that translates complex technical capabilities into clear, compelling value for each persona we serve.
  3. Storytelling & Enablement: Build the narratives, sales support, and proof points that bring our story to life, arming the team to showcase the power of our solutions and our expertise.
  4. Cross-functional partnership: Partner with engineering, solutions, sales, and marketing to align on approach, with voice of customer as the connective tissue that keeps the team pointed in the right direction.
  5. Performance & optimization: Use data and analytics to measure how commercialization activity is performing, with optimizations to sharpen the approach.
  6. Market intelligence: Conduct market research and competitive analysis to surface emerging trends and opportunities in insurance technology and with our customers. 
Requirements

While the below are outlined requirements for the role, if you believe to have transferable skills related to any of the below bullets, we encourage you to apply! 

  • 5+ years of experience in a B2B product marketing role for an InsurTech / AI / ML / technical SaaS solution
  • You have a skill for turning complex ideas into easily digestible, compelling narratives that resonate with different personas
  • Confident communicator with experience delivering live demos, webinars, or virtual product presentations
  • A track record of using data and automation to drive decisions, predictability and scale
  • A history of supporting cross-functional team members with a team player attitude, willing to roll up your sleeves to support the collective goal. 
  • 4X In-Office Requirement in our New York City office
Preferred
  • Familiarity with the insurance space
  • Experience selling or deploying AI or machine learning within enterprise environments 
Salary

The base salary range for this position is $150,000-$200,000. However, base pay offered may vary depending on job-related knowledge, skills, and experience. In addition to base salary, we also offer generous equity and benefits packages.

If you’re excited about the prospect of working on impactful marketing initiatives and being a voice for a product that genuinely helps businesses succeed, we’d love to meet you!

OTE - $200,000-$300,000

Compensation Range
$150,000$200,000 USD

Skills Required

  • 5+ years of experience in a B2B product marketing role for InsurTech or technical SaaS solution
  • Skill for turning complex ideas into compelling narratives
  • Experience delivering live demos, webinars, or product presentations
  • Track record of using data to drive decisions
  • History of supporting cross-functional team members
  • 4X In-Office Requirement in NYC

Kizen Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Kizen and has not been reviewed or approved by Kizen.

  • Fair & Transparent Compensation Pay is considered competitive to strong across many roles, particularly in senior technical and leadership tracks. Company materials explicitly position offers as top-tier.
  • Equity Value & Accessibility Stock options are presented as a standard component for employees, signaling broad access to ownership.
  • Healthcare Strength Premium medical and dental coverage are highlighted as core benefits.

Kizen Insights

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The Company
HQ: Austin, Texas
68 Employees
Year Founded: 2018

What We Do

Kizen is a leading AI platform for the future of work, redefining how people and AI seamlessly move and improve as one. Founded on the principle that technology should make work more meaningful, Kizen creates AI systems and assistants that learn, adapt, and improve over time, just like the people who use them. Today, Kizen powers millions of mission-critical experiences for leading organizations in highly regulated industries like insurance, healthcare, and financial services. We help companies realize the AI opportunity by delivering production-ready AI assistants for their teams. It molds to your unique business set-up and keeps your teams in charge and performing at their best. The result: up to 4-8x productivity and climbing across regulated fields.

Why Work With Us

We are a customer-obsessed and mission-driven organization.

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