Product Marketing Lead / Growth Lead - PawChamp

What should you know about SKELAR? It's a venture builder — in other words, a company that builds companies. Together with founders, we create consumer businesses that become leaders in global markets across EdTech, Mental Health, Petcare, FashionTech, and beyond.

Our teams build tech products that win recognition from Product Hunt and The Webby Awards, earn thousands of glowing Trustpilot reviews, and reach over 10 million users worldwide. That kind of impact doesn't happen by accident — it starts with exceptional people, and our people are our top priority.

We've built an environment where expertise meets opportunity, and where there's no ceiling on what you can achieve. Now we're looking for the kind of people who don't just want a job — they want a challenge.

The Role

We're looking for a Product Marketing Lead to own the full funnel — strategy, experimentation, team, and performance — driving the growth of a subscription product used by people all around the world.

You'll sit at the center of growth, connecting acquisition, monetization, product, and data into one coherent, fast-moving machine. You'll manage a team of 4+ sharp PMMs and be the person who sets the direction, raises the bar, and ships results.

What We're Looking For

• 3+ years in Growth, Product Marketing, or CRO/Experimentation roles with real ownership

• Proven track record managing large-scale budgets and leading teams

• Strong experimentation expertise: A/B testing, statistical significance, building a test-and-learn culture

• Deep understanding of unit economics — CAC, LTV, ROAS, churn, contribution margin

• Solid UX sensibility and user research experience

• Strong analytical skills and comfort working with data (Amplitude, Tableau, or similar)

• Experience with MarTech solutions and marketing automation

• Hands-on experience in mobile app performance marketing — subscription products preferred

• Comfortable moving fast, making decisions with imperfect data, and owning outcomes

• English B2+ — written and spoken

What You'll Own

Full-Funnel Growth Strategy

• Develop and execute a comprehensive growth strategy across acquisition, conversion, and retention

• Build a marketing hypothesis roadmap — continuous experimentation, always shipping

• Establish testing frameworks, scaling rules, and control systems for CPA and ROI

Funnel & Conversion Ownership

• Own quiz funnel strategy end-to-end: hypothesis generation, A/B testing, analysis, iteration

• Drive subscription conversion and ARPU growth across all key funnels

• Build tailored funnel experiences for different audiences and traffic sources

Team Leadership

• Lead and grow a team of 4+ Product Marketing Managers

• Run 1:1s and performance reviews, and actively develop your people

• Identify gaps and recruit additional talent as the business scales

• Build a data-led, high-performance marketing culture where bold ideas are tested, not just discussed

• Coordinate a cross-functional squad (engineering, analytics, design, PMM) to hit shared KPIs

Reporting & Analytics

• Build full-funnel reporting across all channels and traffic sources

• Report directly on growth KPIs to leadership

• Use data to make fast, smart decisions on budget, creative, and audience strategy

• Work with BI tools (Amplitude, Tableau, or equivalent) to surface insights and drive action
  

At SKELAR, we've built an environment where people can grow, build, and do the most meaningful work of their careers:

• SKELAR Platform. The operational backbone of our venture builder. It exists to help founders move faster and easier — so business teams can stay laser-focused on the product while 10+ specialized Platform takes care of everything else: Legal, Finance, HR, Admin, Talent Acquisition, Employer Branding, IT, and more.

• Networking and knowledge-sharing as a way of life. Our people include co-founders who've launched multiple businesses and some of the sharpest specialists in the industry. Whatever expertise you need, it's never far away.

• Learning programs you won't find anywhere else. We've developed our own educational tracks for teammates to choose from — a two-month school for first-time managers, intensive AI workshops, and professional clubs for engineers, product managers, and more.

• Meaningful impact in Ukraine. The SKELAR Foundation was created by our own people, and every employee plays a part in bringing important social initiatives to life. We founded Europe's first accelerator for veterans and are working to build lasting support structures for veterans at a national scale.

• Spaces designed to inspire. Our offices are places people actually want to be — with an in-house gym, a climbing wall, Bali-inspired green spaces, and libraries. Every detail, from service and security to comfort and design, is built to match the pace of our growing teams.

• Everyday comfort built in. Meals, gym access in Kyiv or a partial fitness stipend in Warsaw, health insurance, paid business travel where the role requires it, and corporate partner discounts.
  

We'd love to tell you more in person.

Join us at SKELAR and help build the next big everything!