Product Marketing Lead (Findies)

Findies is a social shopping network that helps women discover better products that truly fit their lifestyle. We combine expert recommendations, community, and cashback to make shopping more confident and trustworthy.

Our team is small and hands-on, and we’re looking for professionals who want real ownership and the opportunity to shape and build the business.

As we grow within the $1.19 trillion e-commerce industry, your ability to deliver results and move fast will be essential to our success.

In this role, you will be responsible for product growth using paid marketing in Meta, TikTok, and Google Ads.

Findies is scaling through multiple product angles — each with its own audience, quiz funnel, and paywall. Funnel performance is the single biggest lever on subscription revenue and today the single biggest bottleneck.

We are hiring a Senior Product Marketing Manager to own funnel performance across one of product units: design and optimise quiz flows & paywalls, run structured experiments, write high-converting copy, analyse data, and develop new product angles.

This is not a brand role and not a pure copywriting role. This is a performance PMM role: your success is measured by paywall conversion, subscription LTV, and rebill rates — not by how the funnel looks.

• Own funnel strategy for the Fashion or Beauty unit — set the testing roadmap, prioritise bets by expected value, and report progress to leadership.
• Own quiz funnel design and optimisation — question logic, branching, question-to-result mapping — to maximise completion rate and intent signal.
• Design and iterate on paywall screens: plan structure, pricing display, urgency elements, trial offers — to maximise subscription start rate.
• Run a structured A/B testing engine: hypothesis formation, test design, statistical interpretation, and translating results into go/no-go decisions — at team velocity, not just personal velocity.
• Monitor and analyse funnel metrics (quiz CVR, paywall conversion, D0 cancel rate, S1–S2 rebill rate, CPA, LTV) — spot drops, diagnose causes, and act.
• Conduct cohort & retention analysis: understand cancel rate patterns, rebill curves, and cohort quality differences across acquisition sources or angles.
• Identify, define, and validate new marketing angles — the combination of creative concept, quiz content, and in-app focus for a target persona.
• Conduct competitor and market research; systematically benchmark quiz funnel competitors (flows, offers, messaging, pricing).
• Propose and test pricing changes: plan structure, trial lengths, price points, offers, and incentives.
• Build the team: hire, onboard, and mentor 1–3 PMMs; set goals, review work, raise the bar on craft.
• Translate funnel data, test results, and strategy decisions into clear narratives for product, growth, and leadership audiences.

• 3+ years in Product Marketing / Growth Product / Funnel & CRO roles in subscription apps, consumer mobile, or high-velocity B2C, with at least 1–2 years in a senior / lead capacity.
• Direct ownership of funnel & subscription metrics — you think in paywall CVR, rebill rates, CPA, and LTV.
• Proven track record of measurable funnel improvements with specific numbers you can cite.
• Hands-on A/B testing experience: you design, run, and interpret experiments independently.
• Strong copywriting for quiz flows, paywalls, and onboarding — you write, not just brief.
• Data fluency — you read dashboards, pull cohort data, distinguish noise from signal.
• Product sense: ability to develop new product angles from persona hypothesis to launched funnel.
• Comfort in ambiguous, fast-moving environments — you ship and iterate rather than wait for briefs.
• Upper-Intermediate English or higher.