Own the Business. Drive the Strategy. Lead the Growth.
Texas Instruments is looking for an entrepreneurial, strategic leader who is excited to take true ownership of a product line business. In this role, you'll go beyond traditional marketing responsibilities — you'll shape the direction of the business, build lasting customer relationships, and drive meaningful growth. This is a rewarding opportunity for someone who enjoys taking initiative, thrives in a dynamic environment, and is passionate about winning in competitive markets.
You Own the Business — Here's What That Means
In this role, you'll have the autonomy and accountability to define the vision, build the strategy, and deliver results. You'll be empowered to make key decisions — from pricing and positioning to customer engagement — and will have the support of a talented, collaborative team behind you.
- Own Revenue & Profitability – Take the lead on driving design wins, growing new revenue, and maintaining strong margins across your product portfolio
- Be the Voice of the Customer – Cultivate deep, trusted relationships with top-tier customers and field teams to stay closely connected to market needs and emerging opportunities
- Set the Market Strategy – Develop compelling product positioning, craft differentiated messaging, and proactively identify new markets and customers to expand your business
- Lead Go-to-Market Execution – Take ownership of all marketing activities across the full product lifecycle — pre-launch, launch, and post-launch — ensuring seamless and effective execution
- Stay Ahead of the Competition – Continuously assess the competitive landscape and develop thoughtful strategies to close gaps and capture market share
- Align Teams Around a Shared Vision – Partner with and influence cross-functional teams including pricing, campaigns, field sales, and marketing to bring your strategy to life
What You'll Bring!
Minimum Qualifications:
- Bachelor's degree in electrical engineering (or related field)
- 4+ years of relevant semiconductor industry experience
Preferred Qualifications:
- A strong sense of ownership and accountability — you take pride in the outcomes of your work
- Proven ability to build and nurture meaningful relationships with internal and external stakeholders
- Strong verbal and written communication skills with the ability to influence across all levels of the organization
- Analytical mindset with solid problem-solving capabilities
- Adaptable and eager to learn — comfortable navigating new systems, tools, and processes
- A collaborative team player who can bring diverse groups together around a common goal
- Self-motivated with excellent time management skills and a consistent track record of delivering results
- Engineer your future. We empower our employees to truly own their career and development. Come collaborate with some of the smartest people in the world to shape the future of electronics.
- We're different by design. Diverse backgrounds and perspectives are what push innovation forward and what make TI stronger. We value each and every voice, and look forward to hearing yours. Meet the people of TI
- Benefits that benefit you. We offer competitive pay and benefits designed to help you and your family live your best life. Your well-being is important to us. Please find our country-specific benefits here
Skills Required
- Bachelor's degree in electrical engineering
- 4 years of relevant experience
- Ability to establish strong relationships with key stakeholders
- Strong verbal and written communication skills
- Ability to quickly ramp on new systems and processes
- Demonstrated interpersonal, analytical and problem-solving skills
- Ability to work in teams and collaborate across functions
- Ability to take initiative and drive for results
- Strong time management skills enabling on-time project delivery
Texas Instruments Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Texas Instruments and has not been reviewed or approved by Texas Instruments.
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Strong & Reliable Incentives — Profit sharing and annual bonuses are portrayed as a meaningful, formula-linked upside that can materially lift total earnings in strong years. An employee stock purchase plan with a discount further reinforces recurring, wealth-building incentives.
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Retirement Support — A 401(k) match is described as a stable core benefit, with some references to additional legacy employer contributions and even pension-like elements for certain cohorts. This framing positions long-term savings support as a notable part of the overall rewards package.
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Healthcare Strength — Medical coverage is depicted as broadly comprehensive, with preventive care and access to HSA/FSA features cited as value-adds. Company-seeded HSA contributions are repeatedly characterized as an important offset to the plan design for those enrolled.
Texas Instruments Insights
What We Do
Texas Instruments develops semiconductor and computer technology for cellular handsets, digital signal processors and analog semiconductors. Texas Instruments has been making progress possible for decades. We are a global semiconductor company that designs, manufactures, tests and sells analog and embedded processing chips. Our more than 80,000 products help over 100,000 customers efficiently manage power, accurately sense and transmit data and provide the core control or processing in their designs, going into markets such as industrial, automotive, personal electronics, communications equipment and enterprise systems. Our passion to create a better world by making electronics more affordable through semiconductors is alive today as each generation of innovation builds upon the last to make our technology smaller, more efficient, more reliable and more affordable – opening new markets and making it possible for semiconductors to go into electronics everywhere. We think of this as Engineering Progress. It’s what we do and have been doing for decades. Learn more https://news.ti.com/index.cfm







