Product Marketing Engineer [ASC-MD-BLDC]

Posted 13 Days Ago
Be an Early Applicant
Dallas, TX, USA
In-Office
Mid level
Hardware • Semiconductor • Manufacturing
The Role
Develop product line business plans, positioning, and go-to-market strategy for semiconductor products. Manage lifecycle marketing, customer relationships, competitive analysis, and cross-functional alignment to grow revenue and profitability.
Summary Generated by Built In

Own the Business. Drive the Strategy. Lead the Growth.

Texas Instruments is looking for an entrepreneurial, strategic leader who is excited to take true ownership of a product line business. In this role, you'll go beyond traditional marketing responsibilities — you'll shape the direction of the business, build lasting customer relationships, and drive meaningful growth. This is a rewarding opportunity for someone who enjoys taking initiative, thrives in a dynamic environment, and is passionate about winning in competitive markets.

You Own the Business — Here's What That Means

In this role, you'll have the autonomy and accountability to define the vision, build the strategy, and deliver results. You'll be empowered to make key decisions — from pricing and positioning to customer engagement — and will have the support of a talented, collaborative team behind you.

  • Own Revenue & Profitability – Take the lead on driving design wins, growing new revenue, and maintaining strong margins across your product portfolio
  • Be the Voice of the Customer – Cultivate deep, trusted relationships with top-tier customers and field teams to stay closely connected to market needs and emerging opportunities
  • Set the Market Strategy – Develop compelling product positioning, craft differentiated messaging, and proactively identify new markets and customers to expand your business
  • Lead Go-to-Market Execution – Take ownership of all marketing activities across the full product lifecycle — pre-launch, launch, and post-launch — ensuring seamless and effective execution
  • Stay Ahead of the Competition – Continuously assess the competitive landscape and develop thoughtful strategies to close gaps and capture market share
  • Align Teams Around a Shared Vision – Partner with and influence cross-functional teams including pricing, campaigns, field sales, and marketing to bring your strategy to life
Qualifications

What You'll Bring!

Minimum Qualifications:

  • Bachelor's degree in electrical engineering (or related field)
  • 4+ years of relevant semiconductor industry experience

Preferred Qualifications:

  • A strong sense of ownership and accountability — you take pride in the outcomes of your work
  • Proven ability to build and nurture meaningful relationships with internal and external stakeholders
  • Strong verbal and written communication skills with the ability to influence across all levels of the organization
  • Analytical mindset with solid problem-solving capabilities
  • Adaptable and eager to learn — comfortable navigating new systems, tools, and processes
  • A collaborative team player who can bring diverse groups together around a common goal
  • Self-motivated with excellent time management skills and a consistent track record of delivering results
About Us
Why TI?
  • Engineer your future. We empower our employees to truly own their career and development. Come collaborate with some of the smartest people in the world to shape the future of electronics.
  • We're different by design. Diverse backgrounds and perspectives are what push innovation forward and what make TI stronger. We value each and every voice, and look forward to hearing yours. Meet the people of TI
  • Benefits that benefit you. We offer competitive pay and benefits designed to help you and your family live your best life. Your well-being is important to us. Please find our country-specific benefits here

About Texas Instruments
Texas Instruments Incorporated (Nasdaq: TXN) is a global semiconductor company that designs, manufactures and sells analog and embedded processing chips for markets such as industrial, automotive, data center, personal electronics and communications equipment. At our core, we have a passion to create a better world by making electronics more affordable through semiconductors. This passion is alive today as each generation of innovation builds upon the last to make our technology more reliable, more affordable and lower power, making it possible for semiconductors to go into electronics everywhere. Learn more at TI.com.

Texas Instruments is an equal opportunity employer and supports a diverse, inclusive work environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, creed, disability, genetic information, national origin, gender, gender identity and expression, age, sexual orientation, marital status, veteran status, or any other characteristic protected by federal, state, or local laws.

If you are interested in this position, please apply to this requisition.
About the TeamTI does not make recruiting or hiring decisions based on citizenship, immigration status or national origin. However, if TI determines that information access or export control restrictions based upon applicable laws and regulations would prohibit you from working in this position without first obtaining an export license, TI expressly reserves the right not to seek such a license for you and either offer you a different position that does not require an export license or decline to move forward with your employment.

Skills Required

  • Bachelor's degree in electrical engineering
  • 4 years of relevant experience
  • Ability to establish strong relationships with key stakeholders
  • Strong verbal and written communication skills
  • Ability to quickly ramp on new systems and processes
  • Demonstrated interpersonal, analytical and problem-solving skills
  • Ability to work in teams and collaborate across functions
  • Ability to take initiative and drive for results
  • Strong time management skills enabling on-time project delivery

Texas Instruments Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Texas Instruments and has not been reviewed or approved by Texas Instruments.

  • Strong & Reliable Incentives Profit sharing and annual bonuses are portrayed as a meaningful, formula-linked upside that can materially lift total earnings in strong years. An employee stock purchase plan with a discount further reinforces recurring, wealth-building incentives.
  • Retirement Support A 401(k) match is described as a stable core benefit, with some references to additional legacy employer contributions and even pension-like elements for certain cohorts. This framing positions long-term savings support as a notable part of the overall rewards package.
  • Healthcare Strength Medical coverage is depicted as broadly comprehensive, with preventive care and access to HSA/FSA features cited as value-adds. Company-seeded HSA contributions are repeatedly characterized as an important offset to the plan design for those enrolled.

Texas Instruments Insights

Am I A Good Fit?
beta
Get Personalized Job Insights.
Our AI-powered fit analysis compares your resume with a job listing so you know if your skills & experience align.

The Company
Bengaluru, , Karnataka
25,059 Employees

What We Do

Texas Instruments develops semiconductor and computer technology for cellular handsets, digital signal processors and analog semiconductors. Texas Instruments has been making progress possible for decades. We are a global semiconductor company that designs, manufactures, tests and sells analog and embedded processing chips. Our more than 80,000 products help over 100,000 customers efficiently manage power, accurately sense and transmit data and provide the core control or processing in their designs, going into markets such as industrial, automotive, personal electronics, communications equipment and enterprise systems. Our passion to create a better world by making electronics more affordable through semiconductors is alive today as each generation of innovation builds upon the last to make our technology smaller, more efficient, more reliable and more affordable – opening new markets and making it possible for semiconductors to go into electronics everywhere. We think of this as Engineering Progress. It’s what we do and have been doing for decades. Learn more https://news.ti.com/index.cfm

Similar Jobs

Ericsson Logo Ericsson

Program Manager

Cloud • Information Technology • Internet of Things • Machine Learning • Software • Cybersecurity • Infrastructure as a Service (IaaS)
In-Office
Plano, TX, USA
88000 Employees

Ericsson Logo Ericsson

Pre Sales and Business Development Lead

Cloud • Information Technology • Internet of Things • Machine Learning • Software • Cybersecurity • Infrastructure as a Service (IaaS)
Hybrid
Plano, TX, USA
88000 Employees

Wells Fargo Logo Wells Fargo

Business Banker (LO) SW Arlington

Fintech • Financial Services
Hybrid
Arlington, TX, USA
205000 Employees

Wells Fargo Logo Wells Fargo

Personal Banker- UTA College Park

Fintech • Financial Services
Hybrid
Arlington, TX, USA
205000 Employees

Similar Companies Hiring

Fortune Brands Innovations Thumbnail
Manufacturing
Deerfield, IL
2450 Employees
Fairly Even Thumbnail
Hardware • Robotics • Sales • Software • Hospitality
New York, NY
30 Employees
Amalgamated Sugar Thumbnail
Food • Greentech • Agriculture • Industrial • Manufacturing
Boise, Idaho
768 Employees

Sign up now Access later

Create Free Account

Please log in or sign up to report this job.

Create Free Account