Enformion is a dynamic and innovative data and analytics company that assists digital marketplaces in fraud prevention, risk management, seamless user onboarding, and fostering trust between shoppers and merchants. Our AI-powered solutions leverage extensive data intelligence and advanced behavioral analysis, enabling continuous monitoring for emerging risk indicators.
The Product Marketing Director will play a critical role in defining how Enformion’s solutions are positioned and brought to market. This role requires a strategic thinker who is also execution-driven, with experience in B2B technology or data platforms. You will develop product positioning, messaging, and go-to-market strategies that differentiate Enformion’s offerings, support revenue growth, and align with customer needs.
Employees must have their primary residence in one of the following states.
Arkansas | California | Colorado | Florida | Georgia | Idaho | Illinois | Iowa | Maryland | Massachusetts | Minnesota | Missouri | Nevada | New Jersey | New York | Ohio | Oregon | Tennessee | Texas | Virginia | Washington | Wisconsin |
Salary: $150k-$180k
Key Responsibilities
Positioning & Messaging
- Develop clear and compelling product positioning, messaging, and value propositions tailored to target audiences and verticals.
- Translate complex technical capabilities into customer-focused narratives that highlight benefits and ROI.
- Develop buyer personas within the industries we serve
Go-to-Market Strategy
- Partner with product management to plan and execute product launches, ensuring alignment across marketing, sales, and customer success.
- Build and maintain go-to-market playbooks, competitive analysis, and sales enablement materials.
- Collaborate with demand generation teams to create campaigns that drive awareness, adoption, and pipeline growth.
Market Intelligence & Competitive Insights
- Conduct market research and gather customer insights to inform positioning, pricing, and product strategy.
- Monitor competitor activity and industry trends to identify opportunities for differentiation.
- Share insights and recommendations with product and executive teams.
Sales Enablement
- Develop sales tools, pitch decks, case studies, and ROI calculators to support the sales process that correspond to different buyer roles.
- Train sales and customer-facing teams on product positioning, messaging, and market context.
- Develop a range of customer testimonials for external/internal use, including written case studies
- Conduct win/loss interviews and perform ongoing analysis
Cross-Functional Collaboration
- Partner with product management to align roadmaps with customer needs and market opportunities.
- Work closely with demand generation, content marketing, and digital teams to execute integrated campaigns.
Qualifications
- Bachelor’s degree in Marketing, Business, or related field (MBA a plus).
- 12+ years of experience in B2B product marketing, preferably in SaaS, data intelligence, risk, or compliance technology.
- Strong understanding of enterprise buyer journeys and experience supporting complex B2B sales cycles.
- Excellent communication, storytelling, and presentation skills.
- Experience conducting market and competitive analysis.
- Demonstrated ability to collaborate across teams and influence without direct authority.
- Comfortable working in a fast-paced, growth-oriented environment.
Top Skills
What We Do
Founded by industry pioneers and experts in data technology and advanced analytics, Enformion has curated an award-winning data repository of over 6,000 sources and an astonishing 120 billion records available via a cloud-based platform, API, and batch processing.
Using state-of-the-art artificial intelligence (AI) and machine learning (ML), Enformion provides an unparalleled and comprehensive view of people, businesses, assets, and their interrelationships. Our family of solutions empowers businesses throughout the United States to make informed decisions that maximize knowledge, improve efficiencies, and better serve the needs of their clients.
Using state-of-the-art artificial intelligence (AI) and machine learning (ML), we provide an unparalleled and comprehensive view of people, businesses, assets, and their interrelationships. Our family of solutions empower businesses throughout the United States to make informed decisions that maximize knowledge, improve efficiencies, and better serve the needs of their clients.
Our Values
Partnering for Success: Our goal is to build lasting relationships with our clients and partners with a single driving force and common purpose – that their continued success is Enformion’s success.
Quality You Can Trust: We offer best-in-class data, analytics, and applications that are customized to each customer’s specific workflow. Built on next-generation technology, with a focus on AI and ML, our data solutions allow businesses to make informed decisions with confidence.
Who We Serve
Enformion’s data provides actionable intelligence for Financial Services, Retail, Accounts Receivable, Legal, and Government Agencies, including:
•Identity Verification
•Fraud and Risk Mitigation
•Collections and Investigations
