Product Marketing Director

Posted 2 Days Ago
Hiring Remotely in IN, USA
Remote
Senior level
Software
The Role
Own Testlio’s product and solution positioning, messaging, competitive differentiation, go-to-market strategy, product launches, and sales enablement. Partner cross-functionally with Sales, Product, Marketing, Customer Success, and Operations to translate AI-enabled quality engineering capabilities into customer value. Develop pitch decks, case studies, battlecards, and thought leadership; establish scalable product marketing processes and measurement practices; and mentor emerging talent.
Summary Generated by Built In
Location

This is a 100% remote role open to candidates based in the United States. Strong preference for candidates based in the Eastern Timezone. 

Testlio’s fully managed crowdsourced testing platform, powered by our proprietary intelligence technology - LeoAI EngineTM, integrates expert, on-demand testers directly into your release process. Ship faster and more confidently with global coverage across 600,000+ devices, 800+ payment methods, 150+ countries, and 100+ languages. To learn more, visit testlio.com.

We are seeking a strategic, hands-on Product Marketing Director who understands software testing and quality engineering to turn complex capabilities into compelling customer value. In this builder role, you will connect Marketing, Sales, Product, and Operations/Delivery, establishing a differentiated go-to-market narrative and equipping revenue teams with the sales enablement tools and proof points needed to win. This is a highly strategic individual contributor role. 

Why will you love this job?
  • Define and lead GTM narrative: You will serve as a strategic builder, owning Testlio’s positioning and solution messaging while translating AI-enabled quality engineering capabilities into clear business outcomes.
  • Cross-functional impact: You will work directly with Sales, Product, Marketing, and Operations/Delivery leaders to shape go-to-market plays, drive revenue impact, and mentor emerging product marketing talent.
Why will you love being a part of Testlio?
  • Great Culture: Testlio is a female-founded company, and half of our team identifies as women. We’re proud of our inclusive, purpose-driven culture where people genuinely enjoy collaborating. As part of our team (we call ourselves TestLions), you’ll help create exceptional digital experiences for our customers, while also contributing to our freelance network.
  • Remote Work: Our culture is built around remote work. We’ve created systems to allow us to successfully work together asynchronously as a fully remote and globally distributed team. Testlio provides the tools and guidance for everyone to succeed in their careers in a fully remote setting. Our working style encourages everyone to make decisions, communicate effectively, and work at a sustainable pace.
  • Investment in You: Your growth and well-being matter to us. You’ll have flexible paid time off—including national holidays, personal days, and sick days—plus stock options so you can grow with Testlio. We also provide a $300 annual learning stipend to support your personal and professional development.
  • Winning Business: Testlio is growing, profitable, and cash-strong. We are leading our industry with exceptional clients who provide us with a high NPS score and a 4.7 rating on G2. Our business model is global, enterprise, and subscription-based. Several of our largest clients have been with us for 7+ years, and many spend $500K+/year with Testlio.
What would your day look like?
  • Own Testlio’s product and solution positioning, buyer messaging, value propositions, and competitive differentiation across testing and quality engineering models.
  • Build vertical- and solution-specific pitch decks, case studies, battlecards, objection handling tools, and repeatable sales plays in direct partnership with sellers.
  • Lead cross-functional go-to-market initiatives and product launches in close collaboration with Sales, Product, Marketing, Customer Success, and Operations.
  • Capture authentic customer proof points, executive narratives, and industry use cases to build a scalable library of thought leadership and market intelligence.
  • Leverage generative AI thoughtfully to accelerate research, content development, enablement workflows,and knowledge management while maintaining quality standards.
    Establish scalable PMM processes, templates, and measurement practices while mentoring developing product marketing talent.
What do you need to succeed?

Technical Skills

  • 8+ years of progressive B2B product marketing experience within enterprise technology or technology-enabled services.
  • Direct professional experience in software testing, QA, test automation, crowdsourced testing, or quality engineering landscapes.
  • Proven track record developing product positioning, messaging frameworks, GTM strategy, and practical sales enablement assets.
  • Hands-on experience utilizing Salesforce, HubSpot, and modern sales enablement and marketing automation tools.
  • Practical experience incorporating generative AI workflows into content creation, research, and enablement processes.
  • Industry experience or familiarity with payments, financial services, retail, or enterprise SaaS verticals.

Human Skills

  • All-in ownership and a builder mindset that takes proactive initiative to drive projects to completion.
  • Servant leadership approach with a dedication to mentoring team members and supporting cross-functional success.
    Relentless curiosity and commercial acumen to translate complex technical capabilities into strategic customer value.
    Exceptional written, verbal, and presentation communication skills tailored for executive and technical audiences.
  • High standards combined with low ego, prioritizing team outcomes and continuous learning.
  • Strong cross-functional collaboration capabilities across sales, product, marketing, and delivery teams.

What is the application process? 

At Testlio, we aim to hire individuals who are excited about their role, thrive in a fully remote environment, and have strong long-term potential with our team. Because we are a fully distributed company, our interview process includes conversations with several team members so you can get a well-rounded understanding of the role, the people you’ll work with, and how we collaborate. As a result, our interview process typically takes 3–4 weeks to complete.

Interview process:

  • Application
  • Recruiter interview
  • Hiring Manager interview
  • 2-3 Team and Stakeholder interviews
  • Reference checks
  • Offer & background check

Diversity and Inclusion Testlio is an equal-opportunity employer deeply committed to creating an inclusive environment for people of all backgrounds and identities. We are female-founded, and 46% of our team members identify as women. For more information, see the DEI section of our website.

Skills Required

  • 8+ years of progressive B2B product marketing experience within enterprise technology or technology-enabled services
  • Professional experience in software testing, QA, test automation, crowdsourced testing, or quality engineering
  • Experience developing product positioning, messaging frameworks, go-to-market strategy, and sales enablement assets
  • Hands-on experience with Salesforce, HubSpot, and modern sales enablement and marketing automation tools
  • Experience incorporating generative AI workflows into content creation, research, and enablement processes
  • Industry experience or familiarity with payments, financial services, retail, or enterprise SaaS verticals
  • Strong written, verbal, and presentation communication skills for executive and technical audiences
  • Strong cross-functional collaboration skills across sales, product, marketing, and delivery teams
  • Builder mindset, proactive ownership, commercial acumen, and commitment to mentoring team members
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The Company
HQ: Tallinn
731 Employees
Year Founded: 2012

What We Do

#WeAreHiring - Testlio is the originator of networked testing. Our software testing platform, global network of expert QA, QE, and DX testers, and Services power software testing. In any location. On any device. In any language. Testlio clients include American Express, CBS, Microsoft, the NBA, Netflix, and SAP. Collectively, they serve nearly 2 billion users— and have awarded us an industry-leading 4.7 G2 rating and an NPS of 75+. Our employees love Testlio, too, with an average Glassdoor employee rating of 4.8. To learn more, visit www.testlio.com. Check out our LinkedIn Life Tab to learn more about how we work!

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