As AI reshapes how brands plan, buy, optimize, and measure media, we are embedding intelligence across creative, curation, targeting, activation, and measurement.
We are hiring a Product Marketing Director to lead how we bring new demand products to market.
This leader will define positioning, packaging, and go-to-market strategy across CTV, video, native, retail media, and emerging formats. They will translate complex machine learning, predictive models, and automation capabilities into clear business outcomes for brands, agencies, and publishers.
This is a high-impact, revenue-facing role at the center of Product, Sales, and Marketing.
Product Positioning & Messaging
- Lead positioning for product capabilities across predictive audience modeling, intelligent curation, creative optimization, automation, and AI-powered planning and measurement.
- Translate technical capabilities into clear business value.
- Develop differentiated messaging versus legacy platforms and point solutions.
Product GTM Strategy & Launch Leadership
- Own end-to-end GTM for demand product launches.
- Define ICP, use cases, buyer personas, and packaging strategy.
- Align launches to quarterly pipeline goals across regions.
Revenue Alignment & Pipeline Impact
- Partner with ABM and Demand Gen to ensure messaging supports in-market and out-market campaigns.
- Align messaging to account journey stages.
- Build enablement materials that support high-value, complex deals.
Sales Enablement for Intelligent Solutions
- Develop narratives that demonstrate how AI reduces waste, improves performance, and accelerates activation.
- Build competitive battlecards.
- Integrate AI positioning into enterprise sales motions.
Thought Leadership in AI-Driven Advertising
- Shape POV on how AI is transforming media buying, CTV monetization, retail media, and creative performance.
- Develop content optimized for AI-influenced search and buyer behavior.
- Act as connective tissue between Product, Engineering, Sales, ABM, and MOPs.
Help operationalize account intelligence within marketing and sales workflows.
- 8+ years in Product Marketing within AdTech, MarTech, AI SaaS, or media platforms.
- Experience marketing machine learning, automation, or predictive modeling products.
- Strong technical fluency with the ability to translate complexity.
- Experience supporting enterprise sales cycles.
- Proven track record launching complex AI-driven solutions.
- As a marketing leader, you have demonstrated experience as a technically credible, strategic storyteller.
- Strong, revenue-oriented operator able to develop excellent cross-functional working relationships.
- Medical, Dental & Vision Plans
- Flexible PTO
- 401k w/ employer match
*Full-time employees are eligible for comprehensive benefits (subject to the terms of applicable plans/policies/agreements, which will be made available to you after commencing employment).
At TripleLift, we believe great work starts with great people. We foster a culture built on collaboration, curiosity, and a shared commitment to making each other better. We move with urgency, challenge convention, and continuously innovate to elevate digital advertising. We value people who bring new perspectives, take ownership, and work together to drive meaningful impact. Learn more about TripleLift and our culture on our LinkedIn Life page.
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TripleLift does not accept unsolicited resumes from recruitment search firms. Any resume submitted without a signed agreement in place will become the property of TripleLift, and no fee will be due.
Skills Required
- 8+ years of product marketing experience within AdTech, MarTech, AI SaaS, or media platforms
- Experience marketing machine learning, automation, or predictive modeling products
- Strong technical fluency and ability to translate complex capabilities into business value
- Experience supporting enterprise sales cycles
- Proven track record launching complex AI-driven solutions
- Experience as a technically credible and strategic storyteller
- Ability to operate with a strong revenue orientation and build effective cross-functional relationships
TripleLift Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about TripleLift and has not been reviewed or approved by TripleLift.
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Equity Value & Accessibility — Equity participation and stock option grants are described as meaningful parts of total compensation and are frequently appreciated. Equity is noted alongside bonuses as a valuable upside that contributes to overall satisfaction.
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Leave & Time Off Breadth — Unlimited PTO, paid holidays and sick days, monthly mental health days, and a one‑month sabbatical after five years illustrate a generous time‑off offering. These policies are portrayed as supporting work‑life balance and wellbeing.
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Healthcare Strength — Medical, dental, and vision coverage, life insurance, FSAs, and company‑paid disability insurance are positioned as competitive. Access to wellbeing resources such as Headspace and other programs further bolsters the benefits package.
TripleLift Insights
What We Do
TripleLift is redefining digital advertising by delivering innovative, high-quality ad experiences that create real connections. By combining cutting-edge creative technology, actionable data, advanced targeting, and premium inventory, we empower publishers and brands to discover new opportunities, achieve measurable outcomes, and engage audiences seamlessly across every platform.
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