Product Marketing Director - CIM, SSPS (OFSE - Commercial & Marketing) Houston

Are you passionate about leading and developing a talented team?Do you relish bringing new products to launch?Join our Commercial & Marketing team!

As the Product Marketing Director, you will partner with technology and sales organizations to develop and execute marketing plans and commercialize new product technology. You will lead a team of 3 to 5 Product Marketing Managers and Marketing Specialists to create, implement, and measure the success of annual segment marketing plans that include products, services, segment-level solutions, and digital offerings.

In this role, you will be responsible for:

• Driving customer focus by leading the development of differentiated positioning, messaging, and value propositions
• Gathering and synthesizing data to develop a comprehensive understanding of target markets, target personas, and the competitive landscape  
• Managing the development and execution of campaigns in alignment with market positioning themes and sales & commercial goals
• Partnering with the product line and segment leadership teams to align new product marketing strategy with the product commercialization business case and product line objectives
• Participating in product line technology development gate reviews and serve as part of the commercialization review for go/no-go decisions for product launches
• Ensuring alignment of internal and external launch preparation and activities so that stakeholders, influencers, and users are informed, trained, and ready to sell
• Tracking product commercialization and campaign key performance indicators (KPIs) and adjust activities as needed to drive results
• Managing product line and segment brand strategy including brand architecture, trademarks, and evaluation of brand equity
• Creating and managing the development and inventory of compelling, original content to support product commercialization and promotion of existing products and solutions. This content can range from sales collateral, presentations, case studies and articles to video, webpages and social media posts
• Developing and maintaining strong relationships with product line and product segment leaders
• Managing opportunities to showcase Baker Hughes technologies and solutions at conferences and in external media
• Collaborating with other product segment marketers, HQ Brand, OFSE Communications, and HQ Communications teams to execute communications and media activities
• Designing and tracking KPI’s to track marketing program performance
• Supporting the development and growth of Product Marketing Managers and Specialists through management and mentoring

Fuel your passion
 

To be successful in this role you will:

• Have a bachelor’s degree in marketing, business or a related field. Masters degree preferred
• Have 15+ years of marketing experience
• Have a clear understanding of B2B value chains and customer drivers
• Have knowledge of oil and gas upstream markets, technology, and drivers
• Have a consistent record of success in go-to market launches
• Have experience with marketing technology systems, associated channels, and related data analytics
• Have high fluency in innovation processes
• Be able to synthesize market data and analyze business performance metrics
• Be able to articulate the essence of complex products and the value they create
• Be able to lead and manage multiple projects simultaneously
• Be fluent in written, digital, and visual storytelling
• Have proven leadership experience managing global teams
• Have experience leading the development and execution of annual plans and budgets

Desired Characteristics

• Proactive and collaborative team player
• Brings creativity in design ideas and in problem solving
• Effective planning and project management skills
• Meticulous attention to detail
• Strong oral and written communication skills
• Willingness to learn and flexibility
• Outstanding team leadership skills
• Proven ability to mentor, coach, and develop junior marketing team members
• Ability to engage effectively with all levels of the organization, cross-functional teams and to influence stakeholders

Work in a way that works for you
 

We recognize that everyone is different and that the way in which people want to work and deliver at their best is different for everyone too. In this role, we can offer the following flexible working patterns:

• Working flexible hours - flexing the times when you work in the day to help you fit everything in and work when you are the most productive

Working with us
 

Our people are at the heart of what we do at Baker Hughes. We know we are better when all of our people are developed, engaged and able to bring their whole authentic selves to work. We invest in the health and well-being of our workforce, train and reward talent and develop leaders at all levels to bring out the best in each other.
 

Working for you
 

Our inventions have revolutionized energy for over a century. But to keep going forward tomorrow, we know we have to push the boundaries today. We prioritize rewarding those who embrace change with a package that reflects how much we value their input.  Join us, and you can expect:

• Contemporary work-life balance policies and wellbeing activities
• Comprehensive private medical care options
• Safety net of life insurance and disability programs
• Tailored financial programs
• Education Assistance
• Generous Parental Leave
• Mental Health resources
• Dependent Care
• Additional elected or voluntary benefits
   

You will be eligible to participate in Company-sponsored benefit programs, including health & welfare programs and the Thrift Plan (401k). You will have a choice of coverage options that best suit your needs. Coverage options and contribution amounts are related to your benefit elections, base salary level, and specific requirements of each of these plans.

This position is eligible for our comprehensive and competitive benefits package, which can be found here, and is further eligible for additional forms of compensation such as bonuses subject to the terms of the applicable benefit plans or policies.