Product Marketing Coordinator

Freelancer.com is looking for a Product Marketing Coordinator to join our dynamic Marketing team. As a Product Marketing Coordinator, you will play a pivotal role in driving the success of our products through strategic positioning, compelling storytelling, and data-driven marketing campaigns.

This role is ideal for a creative and analytical marketer who thrives in a fast-paced environment, has a passion for technology, and is eager to contribute to the growth of a global brand. You’ll work cross-functionally with product, engineering, design, and growth teams to develop and execute marketing strategies that elevate Freelancer.com’s product offerings and enhance user engagement.

On a typical day, you may be working on a mix of the following:

Product Positioning & Messaging

• Develop and refine product positioning and messaging that differentiates Freelancer.com in the market
• Craft compelling value propositions and messaging frameworks for various target audiences
• Ensure consistency in messaging across all marketing channels

Go-To-Market Strategy & Execution

• Plan and execute go-to-market (GTM) strategies for new product launches and feature updates
• Collaborate with product managers, engineers, and designers to understand and communicate product capabilities effectively
• Work with sales and customer support teams to ensure internal alignment on messaging and positioning

Content & Campaign Development

• Develop engaging marketing content, including landing pages, blog posts, emails, case studies, and product videos
• Work with the creative team to produce high-quality marketing assets that resonate with users
• Lead and optimise product marketing campaigns, ensuring they drive engagement and conversions

Market & User Research

• Conduct research to understand user needs, market trends, and competitive landscape
• Analyse customer insights and feedback to inform marketing strategies
• Use data to identify opportunities for improving product adoption and engagement

Performance Analysis & Optimisation

• Monitor and analyse campaign performance, making data-driven decisions to improve effectiveness
• Work closely with the growth team to optimise conversion rates and user acquisition
• Report on key performance metrics and provide actionable insights

Qualifications:

• A degree in marketing, communications, business, or a related field
• 2-3 years of experience in product marketing, growth marketing, or a similar role
• Strong writing and storytelling skills with the ability to simplify complex concepts
• Experience in executing go-to-market strategies and managing product launches
• Analytical mindset with experience in using data to drive decision-making
• Familiarity with tools like Google Analytics, HubSpot, or similar marketing platforms
• Passion for technology, startups, and the freelancing ecosystem

Bonus Points

• Experience in B2B or marketplace marketing
• Hands-on experience with A/B testing and conversion rate optimisation
• Ability to work independently and collaborate effectively with cross-functional teams
• Strong understanding of SEO and content marketing best practices

About Us

This won't be your typical cog-in-the-machine type of job. If you're a high achiever with talent, looking for something more than a boring job in corporate, want to work with the best and brightest and don't need to be handheld, this is the job for you.

If you join a mega-cap technology company as the 10,000th hire you might struggle to figure out the impact you are making. If you join a startup, you might get to work on the latest fad, but likely have few mentors to learn from, work on toy problems and never change the world.

At Freelancer you’ll get to work on a highly diverse, global set of internet-scale challenges where you will make a meaningful difference with real responsibility, while rapidly building your skills. We run a meritocracy - we actively promote from within.

You’ll also change lives - our mission is to provide one billion jobs. Not many companies actually make a difference in providing opportunity and income to people all around the world.

Benefits:

• A meritocratic culture with the ability to take ownership and fast track your career growth.
• You will be working on an Alexa top ranked website, solving complex, internet scale and global challenges in systems engineering with over 80 million customers across 247 countries, regions & territories.
• Friday lunches - We finish each week with a catered lunch. Every Friday we offer a different cuisine from local restaurants.
• Fully stocked kitchens + yes we do have beer taps (and a bar with a killer view!)
• Hack-a-thons - Get hacking and programming in this quarterly company-wide where teams create solutions to existing problems and win prizes. The 2-day event is filled with games, events, shows, food and more.
• Fun events (we once built a soccer stadium in the office with two tonnes of turf).
• Located at Grosvenor Place - Home of Freelancer HQ, this iconic building and location with harbour views with weekly and complimentary classes, activities, events, promotions, competitions and deals

Just when you thought it couldn’t get any better:

• Change lives every day – Everything we do as part of our jobs contribute to improving the lives of our users on a global scale.
• Fast-track your career - We boast a meritocratic culture, renowned for hiring into senior roles from within and producing many business and product leaders in the technology industry.