Product Marketing Analyst (Bilingual in Korean required)

Reposted Yesterday
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Buena Park, CA, USA
In-Office
75K-85K Annually
Mid level
Food
The Role
Identify and localize South Korean products for the US market, managing sensory, packaging, formulation, labeling, regulatory, and commercialization requirements. Source and develop products with US OEM and co-manufacturing partners, coordinate cross-functional timelines, and liaise between Korean HQ and US teams. Analyze market trends, category performance, P&L, and competitive activity while supporting go-to-market initiatives, SKU rationalization, and product lifecycle management.
Summary Generated by Built In

Company Overview

Pulmuone is a leading global food manufacturer known for its wholesome and sustainable products. Our mission is to create a healthier tomorrow – for people and the planet. Pulmuone brands include Nasoya, Wildwood, and Monterey Gourmet Foods, offering a wide variety of delicious products that are inspired by contemporary flavor palates and a healthy, sustainable lifestyle. Visit www.pulmuonefoodsusa.com to learn more about the company and brands.

 

Position Summary

 

The Product Marketing Analyst plays a pivotal role in expanding HQ’s product portfolio into the US market. This position is responsible for identifying candidate products from South Korea, driving SKU conversion and localization (sensory profile, packaging, formulation, and regulatory compliance), and leading contract manufacturing (OEM/Co-Man) development for products requiring US domestic production. This role requires seamless cross-functional communication across HQ, regulatory, marketing, and supply chain teams to bring products from concept to successful commercialization.

 

Job responsibilities include, but are not limited to:

 

US Market Product Conversion & Localization

  • Evaluate HQ’s product portfolio to identify high-potential SKUs for US market entry and expansion.
  • Lead end-to-end product conversion and localization, including sensory/flavor adjustments, ingredient compliance, package design adaptations, and labeling requirements.
  • Partner with HQ Regulatory, Marketing, and R&D teams to ensure all localized products strictly comply with US food regulations (FDA, USDA, etc.) and quality standards.

 

OEM Sourcing & Domestic Product Development

  • Identify, evaluate, and onboard US-based OEM/Co-Manufacturer partners for items requiring domestic production.
  • Coordinate the New Product Development (NPD) process with OEM partners, managing raw material specifications, pilot trials, cost structures, and quality control protocols.
  • Drive project timelines and cross-functional deliverables to ensure smooth execution from ideation to commercialization.

 

Cross-Functional Collaboration & HQ Communication

  • Serve as the primary operational liaison between HQ (Korea) and US functional teams (Regulatory, Marketing, SCM, Operations) to align project milestones and resolve potential bottlenecks.
  • Collaborate with Marketing teams to support go-to-market strategies, including package finalized execution, promotional campaigns, and trade marketing initiatives.
  • Prepare analytical reports and executive summaries for senior leadership covering category performance, market insights, and strategic recommendations.

 

Market Intelligence & Lifecycle Management

  • Analyze market trends, consumer preferences, and competitive activities to identify continuous product improvement and category expansion opportunities.
  • Monitor category P&L performance, drive SKU rationalization, and manage product lifecycle initiatives (quality upgrades, packaging redesigns, pricing optimizations).

 

Skills & Qualifications

  • Bachelor’s degree in Business Administration, Marketing, Supply Chain Management, Food Science, or a related field.
  • 3+ years of relevant experience in product development, brand/product management, innovation, or supply chain management (CPG / Food & Beverage industry preferred).
  • Professional level bilingual fluency in both Korean and English required for daily Korea HQ cross-border communication.
  • Demonstrated experience in managing cross-functional projects and maintaining complex project timelines.
  • Strong analytical, problem-solving, and communication skills with high attention to detail.
  • Basic knowledge of US food regulatory standards (FDA compliance, labeling rules) and import processes is highly preferred.
  • Hands-on experience or familiarity with OEM/Co-Man sourcing and contract manufacturing setups is a strong plus.
  • Advanced proficiency in MS Office (Excel, PowerPoint, Word).

 

Pay Range: $75,000 - $85,000 per year

We offer competitive pay and benefits package, including health (~80% company paid) for employee and dependents, dental, vision, life insurance, long-term disability, company match 401K plan, generous PTO, and company holidays.

Pulmuone is a global, distributed workforce in four countries. We are an Equal Opportunity Employer and embrace people with different experiences, strengths, and backgrounds, who share a passion for making a healthier tomorrow for people and the planet with wholesome foods.

Skills Required

  • Bachelor’s degree in Business Administration, Marketing, Supply Chain Management, Food Science, or a related field
  • 3+ years of relevant experience in product development, brand or product management, innovation, or supply chain management
  • Professional-level bilingual fluency in Korean and English
  • Experience managing cross-functional projects and complex project timelines
  • Strong analytical, problem-solving, and communication skills with high attention to detail
  • Basic knowledge of US food regulatory standards, FDA compliance, labeling rules, and import processes
  • Experience or familiarity with OEM, co-manufacturer sourcing, and contract manufacturing
  • Advanced proficiency in Microsoft Office, including Excel, PowerPoint, and Word
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The Company
HQ: Hanyang
224 Employees
Year Founded: 1981

What We Do

Pulmuone is a global wholesome-foods company focused on creating healthier, more sustainable choices for people and the planet. It develops and sells tofu, bean sprouts, plant-based foods, dumplings, noodles, kimchi, snacks, ready meals, and other Asian-inspired products. Its U.S. portfolio includes Nasoya, Wildwood, Emerald Valley Kitchen, Monterey Gourmet Foods, and Cibo Naturals, serving retail and foodservice customers.

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