Product Marketing Alchemist

Posted 2 Hours Ago
Be an Early Applicant
Hiring Remotely in São Paulo, BRA
In-Office or Remote
Mid level
Payments • Software
The Role
Lead growth and lifecycle strategies across acquisition, activation, retention, and monetization. Build and optimize automated lifecycle flows (e.g., Iterable), run experiments, identify funnel bottlenecks, and partner with product and data teams. Use generative AI and automation to scale content, personalization, and analysis. Own product positioning, launches, and messaging, and operate autonomously to create playbooks, templates, and cross-functional alignment.
Summary Generated by Built In

About CloudWalk

CloudWalk is a global payments and technology company building the future of financial infrastructure. We move fast, think in systems, and use AI as a real competitive advantage — not a buzzword. Our products reach millions of people, and we're expanding into new verticals that sit at the intersection of finance, intelligence, and human behavior.

What You'll Be Doing

    Growth & Lifecycle

    You'll design and execute acquisition, activation, retention, and monetization strategies using data and automation as your main levers. That means building and optimizing lifecycle flows with tools like Iterable — creating journeys that actually move people. You'll identify funnel bottlenecks, run fast experiments to validate hypotheses, and work closely with product and data teams to turn the right product moments into relevant, timely communication.

    AI as an Operational Superpower

    You use generative AI and automation to scale ideas that would otherwise require a full team. You build prompts, pipelines, and lightweight agents that speed up content production, personalization, and data analysis. You bring new AI use cases into the marketing workflow and make them part of the team's culture — not just your own toolkit. You're comfortable reading integrations and APIs well enough to build solutions without being 100% dependent on engineering.

    Product Positioning & Narrative

    You translate complex features into simple, emotionally resonant messages. You build the launch playbook for new capabilities — from naming to channel communication. You monitor competition, fintech market trends, and user behavior to continuously sharpen positioning. And you act as the user's voice inside the product team, making sure what gets built is also what the market wants to hear.

    Independent Execution

    You have real autonomy to take ideas from zero to live — without waiting for approval on every detail. You build processes, templates, and playbooks that scale what works. You collaborate with cross-functional teams — product, engineering, data, design — with clear, direct communication.

Who You Are & What You Need

    You're naturally curious and learn new things before being asked to. You think in systems — a campaign isn't an email, it's a full flow with logic and downstream consequences. You're comfortable reading technical documentation, understanding APIs, and talking to engineers without getting lost. You have strong opinions about the product you work on and know how to communicate them with clarity and respect. Innovation for you isn't a slide deck word — it's an idea you already tested last week. You don't wait for the perfect environment to act — you create structure where there is none. You lead by example and by conviction, influencing decisions and moving things forward without needing a title to do it.

    On the experience side, you bring background in growth or product marketing at a tech company or fintech, hands-on mastery of marketing automation tools (you build the flows, not just run them), and real fluency with generative AI in your daily work. You define metrics before you execute, write well across formats, and ship without hand-holding. Familiarity with no-code tools like n8n or Make, SQL, growth frameworks like AARRR or PLG, and structured experimentation are strong pluses.

The Future We're Building

We believe AI will fundamentally change how people understand and control their financial lives. We're not building another app — we're building infrastructure for a smarter, more autonomous financial future.

Whoever joins now will help shape not just the product, but the language, culture, and strategy of a company with global ambitions. If you want a place where your ideas become product fast, where autonomy is real, and where cutting-edge technology is the backdrop of your daily work — this is your stage.

Skills Required

  • Background in growth or product marketing at a tech company or fintech
  • Hands-on mastery of marketing automation tools (build lifecycle flows)
  • Real fluency with generative AI in daily work (building prompts, pipelines, agents)
  • Comfort reading technical documentation, understanding APIs, and collaborating with engineers
  • Ability to define metrics, run structured experiments, and ship work independently
  • Strong writing skills across formats
  • Familiarity with no-code tools like n8n or Make
  • Familiarity with SQL
  • Familiarity with growth frameworks (AARRR, PLG) and structured experimentation
Am I A Good Fit?
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The Company
São Paulo, São Paulo
501 Employees
Year Founded: 2013

What We Do

We are democratizing the payments industry in Brazil, by empowering entrepreneurs through technological, inclusive, and life-changing solutions. Based in Brazil, CloudWalk is a high-end global payment network built on modern technology and proprietary blockchain, focused in bringing a revolution to the payment ecosystem for small and medium-sized businesses. As a unicorn, the company has provided its customers with more than R$ 1 billion in savings by charging fair fees on its transactions and is now present in more than 300.000 businesses across 5.000 brazilian cities. With investors such as the Valor Capital Group, HIVE Ventures and Coatue, the company has already raised US$ 365.5 million in investments and R$3.4 billion in FDICs for anticipation of receivables in its network of financial solutions. In 2022, it was the only brazilian fintech to be featured in the "The Retail Tech 100" ranking by CB Insights, on the "Protection Solutions for Payments and Frauds".

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