Product Marketer

Who we are: First Street is the standard for Climate Risk Financial Modeling. We use transparent and peer-reviewed methodologies to calculate the past, present, and future climate risk for every property in the world. We started working with the world’s leading climate scientists to create groundbreaking, climate-adjusted, property specific models over 8 years ago and haven’t stopped. 

Our mission: We exist to connect climate and financial risk. 

Our data: We create physics-based, deterministic models of flooding, wildfire and hurricanes, and advanced statistical models of extreme heat, air quality, drought, hail, severe convective storms, winter storms, and more. All of this data is used to create property-level financial risk metrics and macroeconomic variables to quantify the impacts of climate, property by property.

Our customers: We empower governments at the highest levels to make smart regulations, businesses to avoid bad investments, and everyday Americans to understand their personal risk from climate change. We are relied on every day by:

• Agencies ranging from the U.S. Department of Treasury to Fannie Mae

• The world's biggest banks such as Bank of America and Wells Fargo 

• Institutional investors like Nuveen and Blackstone 

• Millions of everyday users on Zillow, Redfin, Realtor.com, Homes.com, and more 

We believe:  With the right data, we can identify the problems, avoid bad investments, and implement solutions. This is why we have invested tens of millions of dollars into our science, data, people, and products and have raised tens of millions more to move even faster. Read more about our culture here and see what Climate Risk Financial Modeling is all about here. 

Come join us and use your talents to change the world.

Team & Role Overview:

Marketing at First Street drives awareness and demand for our current and future solutions in alignment with company revenue goals and strategic priorities. Through thought leadership, targeted campaigns, sales enablement, and a consistent focus on customer experience, we position First Street as the trusted partner for climate risk assessment.

As a Product Marketer at First Street, you’ll partner across the organization to ensure our climate risk Enterprise SaaS suite is clearly articulated, competitively positioned, and deeply understood by both internal and external stakeholders. This role sits at the intersection of product marketing and sales enablement—ideal for someone who thrives in a fast-paced, data-driven environment. You’ll translate complex technical products into compelling narratives, develop high-impact resources, and collaborate across teams to drive go-to-market success. You’ll also have the opportunity to leverage AI-powered tools to streamline content development, accelerate insights, and scale enablement materials with precision. 

Your work will directly influence how we bring our products to market and how our Sales and Customer teams engage with prospects and partners.

What you’ll do: 

• Develop and evolve messaging frameworks that clearly convey the value of First Street’s climate Enterprise Saas Suite across key verticals (e.g., banks, asset managers, insurance, corporations, government).

• Collaborate cross-functionally to deeply understand product capabilities, customer workflows, and market needs—and translate those insights into effective positioning and narrative content.

• Create and maintain product marketing and sales collateral including one-pagers, pitch decks, explainer videos, product demos, solution briefs, and campaign assets.

• Leverage AI tools to assist in creating and adapting content at scale, optimizing messaging consistency, and accelerating draft development for internal and external audiences.

• Design and deliver enablement materials that help Sales, Partnerships, and Customer Success teams communicate value, address objections, and close deals.

• Conduct and contribute to competitive research and market analysis to inform positioning and support strategic messaging across channels.

• Act as a feedback loop between the field and internal teams—surfacing customer insights, refining product positioning, and identifying gaps in enablement and content strategy.

• Track the effectiveness and usage of marketing and enablement materials, iterating based on performance and stakeholder feedback.

What you’ll need: 

• 5-7 years of experience in a B2B marketing or go-to-market role, with at least 2 years in product marketing, sales enablement, or similar—ideally within SaaS, data, or analytics companies.

• Proven ability to translate technical or scientific content (e.g., climate models, data platforms) into clear, compelling narratives for diverse, non-technical audiences.

• Familiarity with or a willingness to incorporate AI tools (e.g., ChatGPT, Jasper, Notion AI) into your content creation, research, and productivity workflows.

• Strong collaboration skills with a track record of partnering with Sales, Product, and Customer teams to shape messaging and enable go-to-market execution.

• Experience developing product positioning frameworks, sales collateral, and internal training that align commercial teams and improve sales outcomes.

• Exceptional written and verbal communication skills, with the ability to create customer-facing content and communicate effectively with stakeholders at all levels.

• Demonstrated ability to manage cross-functional projects, balance multiple priorities, and deliver high-quality work in a dynamic environment.

• A mission-driven mindset with enthusiasm for advancing climate solutions through impactful storytelling and strategic execution.

What will make you stand out: 

• Experience working with or marketing to commercial banks, asset managers, or investment risk teams.

• Domain knowledge in climate science, ESG, or environmental risk, especially as it relates to regulatory pressures or risk management practices.

• A strong eye for content and storytelling—comfortable crafting and refining materials that communicate value and drive engagement.

• Experience operating in high-growth or early-stage environments, with the ability to navigate ambiguity and adapt quickly.

• Creativity and comfort in experimenting with emerging tools, including generative AI, to drive efficiency and innovation in marketing.

Our anticipated US base salary compensation range for this role is $90,000-$150,000 plus competitive benefits package, which includes equity, 401(k), paid time off, paid parental leave, and comprehensive health benefits. Actual compensation will vary depending on factors such as work location as well as additional factors such as a candidate’s qualifications, skills, experience, competencies, and relevant education. Your recruiter can share more about the specific salary range for your location during the hiring process.

How we work: 

• Impact: We only focus on things that move the needle 

• Drive: We are driven by the role we play in connecting climate and financial risk 

• Ownership: This is our company and we act accordingly

• Urgency: We move quickly because the world depends on it 

• Resilience: We have a growth mindset in all that we do

What we offer: 

• Competitive salary commensurate with experience 

• Ownership interest in the company via Employee Stock Option Plan 

• Hybrid Schedule with in-office work days on Monday, Wednesday and Thursday 

• 15 vacation days along with 5 days for winter break office closure, 8 statutory company holidays, and 10 sick days 

• Health benefits covered at 100% for employee or a significant contribution for family plans 

• Vision and dental benefits with partial employee contribution

• 12 weeks of paid parental leave 

• Access to One Medical, Teledoc, HealthAdvocate, Kindbody, and Talkspace

• Company 401k program 

• Commuter benefits 

• Life Insurance

• Tech startup environment 

• Weekly team meals and an office stocked with coffee and snacks 

• Working on the world’s biggest issue with other passionate professionals 

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.