Product Marketer

As a Product Marketer at Inngest, you’ll be responsible for scaling our YouTube sponsorship program as well as helping to shape new GTM programs by constantly seeking creative and methodical ways to increase Inngest’s awareness and adoption.

This role is a unique opportunity to drive Inngest’s growth by reaching millions of developers.

A successful candidate is deeply motivated to discover new ways to attract developers while methodically executing experiments in a data-driven way. As this role involves marketing to developers, the space we operate in (back-end development and AI apps) is no secret for you. You will help creators and partners showcase Inngest in the best way.

What you'll do

• Own, scale, and optimize our YouTube Program to increase our awareness and adoption among developers working directly with creators.

• Contribute engaging marketing content for social, email, and our website including X posts, case studies, and feature release announcements.

• Collaborate with the Product and Design teams to communicate on new features and our unique engineering work with our marketing partners.

• Stay up to date with the latest trends and community discussions to help shape new growth programs.

• Participate in shaping the Inngest Marketing team by fully understanding the Inngest developer journey and product offering.

Who you are

• While you don’t necessarily have experience in a similar role in the past, you are motivated to find creative ways to reach developers. We believe in “hiring for slope over y-intercept,” for example: a technical person willing to pivot to the business side.

• You have prior experience in successfully communicating a technical product to a developer audience. For example: writing technical articles, speaking at events, or conducting GTM activities.

• You have previous experience working in startups, showcasing excellent communication, initiative, and agency (self-organization).

• You are not afraid of dealing with data in Amplitude and Google Sheets to evaluate the performance or potential of our GTM programs.

• Looking at the Inngest SDKs and products already gives tons of ideas on how to promote them to developers (e.g., demos, tutorials, etc.).

• You are obsessed with developer education as the best way to market to developers.

• You are a people person. This role involves building mutually beneficial relationships with external creators and partners. You are comfortable leading discussions and spending time with them over email and calls.

Bonus points

• Prior experience running GTM experiments/ops on a devtool/infra product.

• Prior experience working with YouTube creators or other sponsorships.

• Prior experience working with queuing or event-driven systems.

• Some understanding of a programming language like TypeScript/JavaScript, Python, or Go.

What your first 90 days will look like

• First week: you’ll learn how we work as a team and our approach to growth. You’ll also start to learn about our YouTube sponsorship Program’s current methodology and ongoing activities.

• By day 30, you’ll be proficient with our YouTube Program methodology and lead the ongoing sponsorships. You’ll have contributed to other aspects of marketing like social or email.

• By day 90: you’ll own the YouTube Program and have started its expansion to other adjacent verticals. You’ll have actively participated in the discussions about the future of our Marketing team. We’re all aligned and mutually excited about how we work together now and in the future!