About the role:
Lumenis is a fast-growing, global leader in energy-based solutions for Aesthetics and Eye-Care. We are based in Yokneam, Israel (with offices also in Tel-Aviv) with a strong business performance worldwide.
Lumenis is looking for a Product Marketing Manager for the Aesthetics Business, which includes a broad portfolio of leading solutions in the market as well as an exciting innovation pipeline. The Product Manager will be responsible for driving the business growth of the assigned product portfolio and oversee the 360 product aspects of the products.
Key responsibilities:
- Coordinating the assigned products’ activities in a multi-functional organization; including marketing, sales, operations, engineering, and services teams, while ensuring compliance with quality systems and regulatory requirements
- Owns and leads all product aspects relating to the assigned products, from product inception to launch and throughout the commercial lifecycle of the product.
- Develop the product requirements based on customer and patient insights, needs and business aspects and follow them throughout the product development process.
- Owns the product value proposition and associated claims. Develops the product marketing toolkit including educational, sales and marketing tools.
- Perform business intelligence, market & competitive analysis and translate them into actionable business goals.
- Develops global go-to-market strategies in collaboration with regional teams (segmentation, targeting, positioning, pricing) to drive market share and profitable growth.
- In cooperation with the Clinical department, developing educational tools and programs for customers on clinical value and product use to drive adoption of our offering in the field.
- Take an active part in the strategy and roadmap discussions of new product introductions
- Be the Product Champion! Instill a sense of excitement about our products within the organization, and the relevant community as a whole
Requirements
Education & Experience
- Degree in Life Sciences, Engineering, or Business Administration – required; MBA – advantage.
- 3+ years of hands-on experience in global product management, leading hardware-based products from development to commercialization – required.
- Experience in medical devices and/or biotech, working with healthcare professionals under regulatory constraints – highly preferred.
- Prior work in a fast-paced startup or high-growth company – an advantage.
Product & Business Acumen
- Ability to quickly and deeply understand and analyze technological, clinical, and business aspects of the product. Developing compelling product narratives.
- Strong analytical and problem-solving skills; proficiency in Excel or other data analytics tools – required.
- Experience conducting market research, competitive analysis, and gathering customer insights to define and refine product strategy.
Execution & Leadership
- Experience working in cross-functional teams (R&D, marketing, sales, clinical, and regulatory) and influencing stakeholders at all levels.
- Prior experience in working closely with global KOLs and distributors – an advantage.
- Self-starter with a proactive and hands-on approach to problem-solving.
Communication & Collaboration
- Excellent communication and presentation skills, with the ability to clearly articulate product positioning complex concepts to different audiences.
- Experience working in global markets – an advantage.
Other Requirements
- Willingness to travel internationally (~20%) as needed.
- Native level English (spoken and written) – required; additional languages – an advantage.
Top Skills
What We Do
Energy to Healthcare
Lumenis is a global leader in the field of minimally-invasive clinical solutions for the Surgical, Ophthalmology and Aesthetic markets, and is a world-renowned expert in developing and commercializing innovative energy-based technologies, including Laser, Intense Pulsed Light (IPL) and Radio-Frequency (RF).
For nearly 50 years, Lumenis' ground-breaking products have redefined medical treatments and have set numerous technological and clinical gold-standards. Lumenis has successfully created solutions for previously untreatable conditions, as well as designed advanced technologies that have revolutionized existing treatment methods in each and every one of the verticals we operate in.
Our drive for innovation stems from an uncompromising commitment to improving the health and well-being of our patients; addressing new and growing needs of aging populations; and in offering medical professionals cutting-edge solutions that fit seamlessly into the health-economics environment of the 21st century.
A Leader with Great Assets in Attractive Growing Markets
Innovative technology: Over 270 registered patents and more than 100 FDA clearances.
Global reach: Active installed base of more than 80,000 systems and presence in over 100 countries.
Strong brand: The Lumenis name and brand are associated with high quality among consumers.
Partnership with key opinion leaders (KOL’s): Strong KOL support and commitment to research and development.
