Product Manager

We’re Adevinta, a global leader in digital marketplaces. Our household name brands, including Marktplaats in the Netherlands, mobile.de in Germany and leboncoin in France, reach hundreds of millions of people every month. 

We’re all about matchmaking, and our sites help people find whatever they’re looking for in their local communities – whether it’s a car, an apartment, a sofa or a new job. Every connection made or item found makes a difference by creating a world where people share more and waste less. 

Our brands are supported by global Tech Hubs in Barcelona, Amsterdam, Paris and Berlin. Their goal is to develop common global products and innovation platforms which all of our brands can use. This means using cutting edge technology to create highly scalable, customisable and secure products and components that free up development time and leverage our access to global data.

What you’ll do ​& Who you are

The Role:

We are seeking an experienced and technically adept Product Manager to own and drive the strategy for our Marketing Technology stack. You will be at the heart of enabling our marketing teams to effectively engage our diverse user base (private and professional sellers and buyers) across multiple channels. You'll own critical platforms like our Customer Data Platform (CDP) and ensure seamless integration of automation and activation tools, ultimately empowering data-driven marketing initiatives that fuel platform growth and user engagement. You will work within a dedicated cross-functional team and collaborate closely with marketing specialists and analysts.

What You'll Do (Responsibilities):

• Define, own, and communicate the product vision, strategy, and roadmap for the Marketing Technology domain, aligning with company objectives and marketing goals.

• Lead a cross-functional squad comprising Data Engineers, Backend, Frontend, and Mobile (iOS/Android) Developers to deliver and iterate on MarTech capabilities.

• Take full ownership of our Customer Data Platform (CDP), including defining data ingestion strategies, identity resolution, segmentation logic, and audience orchestration capabilities.

• Spearhead the evaluation, selection, integration, and ongoing optimisation of marketing automation and activation tools (e.g., CRM, push notifications, email marketing, retargeting platforms).

• Collaborate deeply with Digital Marketing Managers (CRM, Onsite, Performance) and Marketing Analytics to understand their needs, challenges, and opportunities, translating them into actionable product requirements.

• Prioritize the MarTech backlog based on business impact, user value, technical feasibility, and strategic alignment, ensuring transparency with stakeholders.

• Define key success metrics (KPIs) for MarTech initiatives and tools, monitor performance, and leverage data insights to drive continuous improvement and future roadmap decisions.

• Act as the subject matter expert for Marketing Technology within the organization, facilitating communication and knowledge sharing between technical and marketing teams.

What You Bring (Profile):

• Proven experience (e.g., 3+ years) as a Product Manager, specifically working on marketing technology, data platforms, or closely related areas within a digital or eCommerce environment.

• Strong understanding of the MarTech ecosystem, including hands-on experience or deep familiarity with CDPs, marketing automation tools, CRM systems, analytics platforms, and related technologies.

• Solid technical foundation; comfortable discussing data models, APIs, event tracking, system architecture, and data privacy considerations with engineering teams.

• Demonstrable experience in defining user segmentation, data orchestration logic, and marketing automation workflows.

• Excellent analytical and problem-solving skills, with a data-driven approach to decision-making and experience using analytics to measure product success.

• Experience working effectively in an agile environment with cross-functional teams, managing backlogs, and writing clear user stories/requirements.

• Strong stakeholder management and communication skills, capable of articulating complex concepts clearly to both technical and non-technical audiences.

• Bachelor's degree in Computer Science, Engineering, Marketing, Business, or a related field, or equivalent practical experience demonstrating deep understanding of the domain.

Benefits

Life at Adevinta comes with its perks! Our Adevintans enjoy the following benefits: 

• An attractive Base Salary 💸

• Participation in our Short-Term Incentive plan (annual bonus) 🏆

• Work From Anywhere: Enjoy up to 20 days a year of working from anywhere! Maybe not from the moon🌛well why not! just make sure you have internet connection! 🌍

• A 24/7 Employee Assistance Program for you and your family, because we care ❤️‍

• Win together, lose together is one of our key behaviours. At Adevinta you will find a collaborative environment with an opportunity to explore your potential and grow 🌱 

On top of these, we also provide a range of locally relevant benefits. Wanna know more? Apply and ask our recruiters! ✨

Adevinta is an equal opportunity employer and we value diversity. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status or disability status.
If you feel like you don’t meet all of the requirements for this role but are interested, please consider applying anyway. Research suggests that women and individuals from underrepresented groups may self-select out of opportunities if they don’t meet 100% of the job requirements. We strongly encourage people from historically excluded groups to apply and look forward to speaking with you.