Product Manager

We are Flutter Central & Eastern Europe (CEE).
As a proud member of the Flutter family - a global leader in sports betting and iGaming - we are building one of the Group`s most dynamic tech and product hubs in Central and Eastern Europe. We aren`t just here to participate; we`re here to change the game.
By uniting local powerhouses like MaxBet, Adjarabet.com, and Adjarabet.am, we combine deep regional expertise with the scale and strength of Flutter`s global platforms. We are setting a new standard for entertainment, responsibility, and innovation — powered by real customer signals that shape everything we build.
READY TO CHANGE THE GAME?
Join the Flutter Central & Eastern Europe team. This is where bold, ambitious minds build scalable platforms, drive innovation, and shape the future of iGaming in the region.

ROLE OVERVIEW/PURPOSE: 

As Product Manager for the Promotion Experience and Games team, you will own its outcomes and roadmap. You will identify the problems worth solving, explore player and user journeys, and work with stakeholders and the team to shape ideas into valuable, usable, and reusable products, that serve the different markets’ needs. 

This is a highly self-directed role. You are expected to build a strong understanding of the promotional space with great attention to the detail, stay informed about emerging concepts and player expectations, and bring informed opportunities to the team. You will not simply translate stakeholder requests into requirements: you will investigate the underlying needs, identify pain points and opportunities, and help determine the best way to address them, and close the cycle at the end validating the needs are indeed met upon delivery. 

You will lead product discovery end to end, from understanding problems and exploring possible solutions through testing, delivery, and learning. You will communicate the opportunity and intended outcomes clearly, then work closely with the team to evolve ideas into finished product capabilities. You will help create great experience for both our players and internal teams using the platform, that meets immediate needs while building distinctive, reusable capabilities that can create a competitive edge. 

Key Responsibilities: 

• Understand the problem space 
• Develop a deep understanding of the promotional journey, promotional games, player needs, business objectives, and the challenges faced by teams creating and operating promotions in all markets we operate in. 
• Stay curious about new concepts, formats, technologies, and approaches relevant to promotional games. 
• Identify unmet needs, recurring pain points, and opportunities to create greater value and differentiation. 
• Lead end-to-end discovery 
• Work with stakeholders to understand their goals, constraints, and underlying problems—not only their proposed solutions. 
• Explore player, customer, and internal-user journeys to uncover friction and opportunities. 
• Form and test hypotheses using research, data, prototypes, experiments, and stakeholder or player feedback. 
• Assess opportunities and make clear recommendations about what to pursue, what to validate further, and what not to do. 
• Shape ideas with the team 
• Communicate problems, user needs, context, and intended outcomes clearly to the team. 
• Work closely with the team to explore solution options and evolve ideas throughout discovery and delivery. 
• Provide direction without prematurely prescribing a solution, making space for the team’s expertise and creativity. 
• Maintain a shared understanding of priorities, decisions, assumptions, and success measures. 
• Build valuable, reusable capabilities 
• Set a clear product direction and roadmap. 
• Prioritize work based on player and business value, evidence, strategic fit, feasibility, and learning potential. 
• Identify opportunities to create reusable games, components, and capabilities that can serve multiple markets’ promotional needs. 
• Balance the needs of individual promotions with the long-term health and strategic direction. 
• Deliver outcomes and learn 
• Define meaningful success measures for initiatives and assess results after launch. 
• Use player behavior, performance data, and feedback to understand what is working and where journeys still have pain points. 
• Turn learnings into improvements to existing games, capabilities, and future product priorities. 
• Keep stakeholders informed about progress, decisions, outcomes, and trade-offs. 

What success looks like 

• The team has a clear, evidence-informed understanding of the problems it is solving and for whom. 
• Stakeholder requests are explored and challenged constructively, leading to solutions that address underlying needs. 
• Player & User journeys are well defined and reviewed throughout the build process, providing transparency of the expected work before completing the development process. 
• Player and user journeys are understood, and meaningful pain points are resolved. 
• Ideas are developed collaboratively with the team and improved through discovery, delivery, and learning. 
• The Platform capabilities & games are growing prioritizing these that bring value to players and stakeholders. 
• Product decisions are grounded in a strong understanding of the domain and its evolving opportunities. 
• The Promo Game Library develops distinctive capabilities that help the organization stand out.

Qualifications 

• Experience in Product Management, ideally in games, promotions, player engagement, loyalty, customer experiences, or digital products. 

• Experience leading discovery from problem exploration through validation, delivery, and learning. 

• Ability to understand user journeys, uncover underlying needs, and identify where experiences can be improved. 

• Confidence using qualitative and quantitative evidence to guide product decisions. 

• Strong collaboration and communication skills; able to build shared understanding across stakeholders and a cross-functional team. 

• A proactive, self-directed approach, with curiosity and the ability to develop expertise in a complex or evolving area. 

• Ability to balance near-term stakeholder needs with reusable capabilities and longer-term product value.

Why choose us

At Flutter CEE, people have access to vast opportunities for career growth and self-development. Our employee benefits package goes far beyond offering the minimum: We support our people in becoming their best version at work and beyond - and our benefits reflect that commitment.

These are some of the benefits included in our employee package:

• Generous annual leave
• Hybrid work
• Individual health insurance
• Paid sick leave
• Paid maternity & paternity leave
• Family reward
• Performance & referral bonuses