Product Manager
Job Title: Product Manager of Innovation
Location: Addison, Texas
Reports to: Sr. Director of Product Development and Channel Marketing
Travel: up to 50%
Job Summary
The Product Manager of Innovation will lead the development and execution of breakthrough product strategies, driving end-to-end lifecycle management from concept through launch across trailer product categories. This role blends user-centered design, market research, and technical collaboration to deliver innovative, scalable solutions that meet customer needs and business objectives. The ideal candidate is a strategic thinker and hands-on leader with a strong passion for innovation, cross-functional teamwork, and driving measurable impact. This position reports to the Sr. Director of Product Development and Channel Marketing.
Essential Job Functions
- Define and drive the innovation product vision across trailer product categories; collaborate with leadership to align vision with business strategy.
- Lead full product lifecycle management—from concept through launch—for innovative product lines, ensuring alignment with company objectives.
- Advocate for user-centric design; integrate customer feedback and usability principles into the product development process.
- Develop and manage innovation product roadmaps, coordinating with cross-functional teams to meet milestones and deliverables.
- Conduct market research and competitive analysis to identify trends, unmet needs, and white space opportunities for innovation.
- Define product requirements and collaborate closely with Product Engineering and Manufacturing teams to ensure timely and high-quality execution.
- Establish KPIs and performance metrics to measure the success of new products and ensure accountability across innovation initiatives.
- Collaborate on pricing strategy and positioning for innovative products to maximize market impact and profitability.
- Champion a culture of innovation across the organization by promoting experimentation, ideation workshops, and design thinking practices.
Requirements and Qualifications
- Bachelor’s degree in marketing or a technical field (e.g., Engineering, Product Design, or related discipline) from an accredited institution.
- Minimum 5 years of product management experience, ideally with a focus on innovation or new product development.
- Demonstrated ability to convert innovations into scalable business solutions across multiple brands or channels.
- Comfortable working hands-on with products; willing to engage with dealers, end users, and internal teams to discover pain points and needs.
- Excellent written and verbal communication skills; able to present complex concepts in a clear, compelling manner.
- Passionate about innovation; demonstrates creative problem-solving and outside-the-box thinking.
- Strong strategic mindset with ability to balance short-term wins with long-term product vision.
- Experience developing business cases and product pitches for leadership, leveraging customer insights and market data.
- Familiarity with agile product development methodologies, including sprints, MVPs, and iterative testing.
- Proven track record of launching successful new products in a competitive market landscape.
Skills Required
- Bachelor’s degree in marketing, engineering, product design, or a related technical field from an accredited institution
- At least 5 years of product management experience
- Experience focused on innovation or new product development
- Ability to convert innovations into scalable business solutions across multiple brands or channels
- Willingness to work hands-on with products and engage dealers, end users, and internal teams
- Excellent written and verbal communication skills
- Creative problem-solving and outside-the-box thinking
- Strong strategic mindset balancing short-term results with long-term product vision
- Experience developing business cases and product pitches using customer insights and market data
- Familiarity with agile product development methodologies, including sprints, MVPs, and iterative testing
- Track record of launching successful new products in a competitive market
What We Do
Big Tex Trailer Manufacturing, LLC is the leading manufacturer and retailer of professional-grade open utility trailers and truck beds in North America. Founded in 1982 and headquartered in Mount Pleasant, Texas, the company provides high-quality trailers, parts, and supplies through a network of over 600 dealers. Their mission is to manufacture built-to-last trailers that instill confidence on the job.
