Product Manager

Product Manager

Construction Equipment (CE) Attachments

Salina, KS

Great Plains Manufacturing is currently seeking a Product Manager to join the Product Management team supporting our Construction Equipment (CE) Attachments business. This position will support the planning and management of assigned product lines throughout the product life cycle, working closely with customers, dealers, sales, engineering, and other internal teams to help identify market needs and support profitable growth.

The successful candidate will have a strong interest in construction equipment and product management and will be comfortable working directly with customers and dealers to understand their needs. This role is well suited for someone with 3–5 years of product management, product development, marketing, sales, or related industry experience who is ready to take greater ownership of a product line and continue developing their product management skills.

This is an on-site position based in Salina, KS. Domestic and occasional international travel will be required.

Primary Duties and Responsibilities

• Support the identification and definition of market requirements and customer needs for assigned product lines.
• Gather and analyze customer, industry, and competitive information to identify product opportunities, market needs, and potential gaps in the existing product offering.
• Work with senior Product Management leadership to identify opportunities for new products and improvements to existing products.
• Represent the voice of the customer by gathering feedback from dealers, customers, sales teams, and other stakeholders and communicating those needs to Engineering and Product Development.
• Participate in new product development projects and support product planning, schedules, market requirements, product positioning, and communication with key stakeholders.
• Support the development and maintenance of market-based pricing by gathering competitive pricing, product positioning, cost, and market information.
• Monitor the performance and competitiveness of assigned products and recommend product, pricing, or positioning changes when appropriate.
• Develop knowledge of assigned products, competitive products, customers, applications, and market segments.
• Support product launches by developing product information, sales tools, training materials, and other resources for dealers and sales personnel.
• Provide product training to dealers and sales teams, including product features, applications, positioning, and competitive advantages.
• Attend trade shows, dealer events, customer visits, sales meetings, and other industry events to support assigned product lines and develop market knowledge.
• Work closely with Sales, Engineering, Marketing, Operations, Purchasing, and other functional teams to support product initiatives.
• Maintain Product Management systems, product information, competitive data, and other tools used to manage assigned product lines.
• Travel domestically and internationally to visit customers, dealers, suppliers, trade shows, and support sales activities, up to approximately 30%.
• Follow all Great Plains Manufacturing policies and OSHA safety regulations and wear prescribed safety and protective equipment.

Preferred Skills and Qualifications

• Bachelor’s degree in business, marketing, engineering, agriculture, construction, or a related field preferred.
• 3–5 years of experience in product management, product development, sales, marketing, or a related role.
• Experience with construction equipment, attachments, agricultural equipment, heavy equipment, or a related industry preferred.
• Ability to gather and analyze customer, market, competitor, and product information and translate findings into recommendations.
• Strong written and verbal communication skills with the ability to work effectively with customers, dealers, sales teams, engineers, and other cross-functional partners.
• Strong organizational skills with the ability to manage multiple projects and priorities.
• Comfortable spending time with customers and dealers in the field and developing a practical understanding of equipment applications.
• Ability and willingness to travel domestically and internationally up to approximately 30%.

Great Plains Manufacturing, headquartered in Salina, KS, is a proud subsidiary of Kubota with more than 50 years as a Kansas leader in the design, engineering and manufacturing of agricultural implements, including seeding, tillage, and landscaping equipment. Our new Construction Equipment Division adds Kubota-branded skid steers, compact track loaders, and CE attachments, supported by Kubota Construction R&D Engineering in Salina. Operating in eight Kansas communities with multiple divisions, including Great Plains Ag; Land Pride; Great Plains International; and the Construction Equipment Division, we employ over 2,000 people and are committed to innovation and professional growth. If you are self-motivated, goal-oriented, and collaborative, explore open opportunities at www.WorkForGPM.com.