The Role
Lead product definition and roadmap execution for a B2C fintech platform. Collaborate with design, engineering, marketing, and operations to build, test (A/B), and iterate features informed by user research and analytics. Use product analytics to identify friction, prioritize high-impact work, and measure experiment outcomes.
Summary Generated by Built In
About Baselane
Baselane is a rapidly growing banking and financial management platform for individual landlords and real estate investors. We are backed by leading FinTech investors, including Matrix Partners, Activant Capital, Collaborative Fund, Conversion Capital, Diagram Ventures, ThomVest, and many FinTech leaders from PayPal, eBay, Google, and more.
We are building the future of financial services for the 12+ million individual landlords and real estate investors who own over 25 million homes in the United States. Our mission is to empower landlords with financial services, automated tools, and actionable insights to help them save time, increase their returns, and grow their investment portfolios.
We are a seasoned team with deep experience in financial services and technology. We have previously worked at companies including The Boston Consulting Group, Morgan Stanley, Plaid, Harry’s, Better, WealthSimple, Affirm, Shopify, Jobber, RazorPay, and more.
Learn more at baselane.com.
About the Role
We are seeking a highly motivated and experienced Product Manager to join our growing Product team. In this role, you will collaborate with internal teams (Marketing, Product, Engineering, Design, and Operations teams) and our customers to become an expert on our customers and their needs, and in doing so, help design and deliver features that delight and provide value.
The ideal candidate possesses a strong blend of product expertise in fintech and product acumen with a deep understanding of B2C SaaS and/or FinTech landscapes.
You will work in a highly collaborative environment while getting autonomy, ownership, and the ability to impact the entire product. Strong analytical skills, the ability to prioritize, and the ability to use data to guide you through product analytics tools like MixPanel/Sigma will be critical to the success of the role.
Please note that this is a hybrid role that will require at least 2 days a week in our downtown Toronto office, a few blocks from Union Station.
How We Work
We are a small team building the automated financial operating system for real estate investors; where one customer can mean five properties, three LLCs, and a dozen accounts.
We move fast and ship weekly, but hold a banker's bar for anything that touches money. We expect ownership: when you take something on, you drive it to done. We work AI-natively. Everyone uses modern AI tools to prototype, analyze, and ship faster. We are direct, low on ego.
If you're at your best when the problem is messy and the ownership is real, and the entire team is professional and pulls in the same direction, you'll love it here.
Responsibilities
- Help define product vision, strategy, and roadmap.
- Execute on product roadmap with design and engineering teams.
- Be the voice of the user and their champion in representing their needs and prioritizing development with biggest impact on user.
- Explore solutions, creating and validating hypotheses via A/B tests.
- Dive into user feedback/data to understand user behavior, identify points of friction and opportunities for improvements.
- Collaborate with Marketing, Designers, Product, and Engineering to iterate on features development.
Must Have
- Engineering, CS, or similar quant/technical background.
- A real interest in fintech. You can talk about a financial product you admire, and why it works.
- Hand on fluency with AI tools - you know how to prototype and work efficiently with them., but you dont let them do the work.
- 2+ years of professional experience at a tech startup, ideally a B2C fintech, as a product manager.
- Demonstrated ability to think strategically and analytically about business, product, and technical challenges.
- Excellent communication and collaboration skills to inspire and align cross-functional teams.
- Highly organized, with a track record of delivering projects on time in a fast-paced environment.
- Experience in user research and behavioral analytics, including tools like Amplitude, Mixpanel, or Google Analytics.
- Experience setting up feature experiments, following through to measure the impact.
- A deep curiosity in understanding customer pain points. e.g., Why do they use the product? What are their problems? What are the barriers to value?
Nice to Have
- Direct experience working in the US Fintech landscape.
- Experience bringing a product from concept to launch, including go-to-market strategy, packaging, pricing, and enablement.
- Experience managing feature development for a mobile app.
- SQL proficiency for data querying and analysis.
Benefits & Perks
- Competitive compensation
- Equity - Ownership in what we are building!
- Healthcare Benefits through Canada Life
- Life Insurance and Disability Coverage
- Generous time off
- Flexible working location
- Regular social events
Skills Required
- Engineering, CS, or similar quant/technical background
- Interest in fintech and ability to discuss financial products and their mechanics
- Hands-on fluency with AI tools for prototyping and productivity
- 2+ years of professional experience at a tech startup, ideally B2C fintech, as a product manager
- Strategic and analytical thinking about business, product, and technical challenges
- Excellent communication and collaboration skills to align cross-functional teams
- Proven organization and on-time delivery in fast-paced environments
- Experience in user research and behavioral analytics (e.g., Amplitude, Mixpanel, Google Analytics)
- Experience setting up and measuring feature experiments/A-B tests
- Deep curiosity for understanding customer pain points and usage drivers
- Direct experience working in the US fintech landscape
- Experience bringing a product from concept to launch, including go-to-market strategy, packaging, and pricing
- Experience managing feature development for a mobile app
- SQL proficiency for data querying and analysis
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The Company
What We Do
Baselane is an all-in-one banking and finance platform built for real estate investors to thrive. We save rental property owners time and give them financial visibility and control to make better decisions that grow their business. Baselane’s integrated platform combines purpose-built business banking, high-yield savings, expense management, easy payments & bill pay, automated rent collection, machine-powered bookkeeping, instant financial & tax reporting, landlord insurance, and more. Over 40,000 real estate investors trust Baselane to grow their rental business. We are backed by leading FinTech investors, including Matrix Partners, Activant Capital, Collaborative Fund, Conversion Capital, Diagram Ventures, ThomVest, and many FinTech leaders from PayPal, eBay, Google, and more.
