Product Manager, Vice President - Family Deepening

Job Description
We are seeking a strategic and commercially minded leader to accelerate our Family Banking strategy, creating integrated experiences across Chase's lines of business to address evolving family needs. You will identify and execute net new revenue opportunities for the Consumer Bank and identify and commercialize cross-line-of-business (e.g., credit card, investing) growth initiatives that strengthen our relationships with parents and children.
As a Product Manager in Consumer Bank - Family Banking, you will combine strategic thinking, commercial acumen, and exceptional collaboration skills with a customer-first mindset. You will influence executive decisions, partner across lines of business, and ensure that our family offerings deliver measurable impact for customers and the firm. You will combine strategic thinking, commercial acumen, and exceptional collaboration skills with a customer-first mindset. You will influence executive decisions, partner across lines of business, and ensure that our family offerings deliver measurable impact to customers and the firm.
Job responsibilities

• Utilize data and research to identify unmet customer needs where there could also be an opportunity to deepen our relationship with parents and children. With partners, develop potential strategic solutions (e.g., new marketing or sales campaign; new feature for a current product; net new offering) to validate in experimentation and/or research. Assess business opportunity for winning concepts (e.g., partner to develop a business case).
• Lead execution of family-focused solutions with partners / lines of business across Chase for winning concepts.
• Translate strategic vision into actionable commercialization plans that balance customer needs, revenue potential, and operational feasibility.
• Drive the go-to-market strategy, ensuring a seamless customer experience across digital and branch channels.
• Track performance metrics post-launch, identifying opportunities to optimize growth, profitability, and customer engagement.
• Build and maintain strong relationships across lines of business and functional teams (e.g., Marketing, Chase Branch Network) to identify partnership, deepening, and cross-sell opportunities.
• Leverage data and insights to size and prioritize opportunities to drive customer lifetime value and improve holistic customer experiences.
• Define and track key performance indicators (KPIs) for household penetration, incremental revenue, customer engagement, and satisfaction.
• Monitor competitive intelligence and market trends to inform strategy and maintain Chase's leadership in family banking.
• Lead through influence, driving alignment and collaboration across stakeholder groups, and ensuring disciplined execution of initiatives with shared accountability for outcomes.
• Communicate complex ideas with clarity and impact to diverse stakeholders and executive audiences and champion a customer-first culture that reflects the diverse financial needs of modern families.

Required qualifications, capabilities, and skills

• 5+ years of experience or equivalent expertise in product management or a relevant domain area
• Proven ability to build and articulate compelling business cases and influence senior stakeholders.
• Strong business acumen with demonstrated understanding of P&L drivers and customer economics.
• Demonstrated success driving collaboration and delivering measurable business outcomes.
• Exceptional prioritization, persuasive communication, and relationship-building skills.
• Customer-centric approach with ability to balance strategic and tactical execution.

About Us
Chase is a leading financial services firm, helping nearly half of America's households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.
We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.
We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.
Equal Opportunity Employer/Disability/Veterans
About the Team
Our Consumer & Community Banking division serves our Chase customers through a range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. We're proud to lead the U.S. in credit card sales and deposit growth and have the most-used digital solutions - all while ranking first in customer satisfaction.
We are here to help you manage your money with checking, savings and credit cards, combining the latest banking technology with comprehensive solutions to meet the financial needs of nearly half of U.S. households.