e.l.f. Beauty is looking for a Product Manager, Marketing Technology to own the strategy, roadmap, and execution of our marketing technology ecosystem. This is a technical, data-forward product role embedded within the Digital team — sitting at the intersection of customer data, platform architecture, and activation.
You will be the product manager for our engagement platform, Customer Data Platform (CDP), AI-driven personalization, and the integrations that depend on customer data. The core mission of this role is to unlock the full value of our customer data: making it clean, accessible, well-mapped, and actionable across paid media, owned messaging, personalization, and commerce. You will own the customer data strategy end-to-end and serve as the internal authority on how each data point is defined, collected, mapped, and activated downstream.
This role requires someone who is equally comfortable in a technical architecture conversation as they are presenting a product roadmap to senior stakeholders. You will partner closely with Product, Commerce, Data, Integrated Marketing, and Engineering to deliver scalable, reliable, and future-ready platforms that drive measurable business outcomes.
What You'll Own:
- Customer Data Platform (CDP): Full product ownership of the CDP — from data ingestion and identity resolution through audience segmentation, profile unification, and downstream activation.
- Engagement Platform: Own the product roadmap for our customer engagement and lifecycle messaging platform (e.g., email, SMS, push), ensuring it is powered by accurate and real-time customer data.
- AI Agents: Partner with Engineering and Data to define, build, and deploy AI agents that leverage customer data to unlock key marketing use cases across the organization — including audience activation, personalized messaging, paid media optimization, and lifecycle automation.
- Integrations & Data Pipelines: Own the integration layer connecting customer data to paid media platforms, ad tech, CRM, commerce, and analytics — ensuring data fidelity, latency, and governance at every connection point.
- Customer Data Strategy: Define and maintain the company's customer data strategy, including data taxonomy, schema ownership, event instrumentation standards, consent management, and cross-platform identity resolution.
Responsibilities:
- Define and execute a multi-quarter product roadmap across the MarTech stack
- Own the end-to-end product lifecycle: discovery, requirements, backlog prioritization, delivery, and post-launch iteration
- Drive build vs. buy decisions with rigorous evaluation of third-party vendors and platform consolidation opportunities
- Serve as the internal subject matter expert on CDP capabilities, limitations, and the broader MarTech ecosystem Customer Data Ownership
- Maintain the master customer data dictionary: own how every data point is defined, collected, stored, mapped, and used across platforms
- Architect identity resolution and profile management strategies to support a unified customer view across channels and touchpoints
- Partner with Data team to define event streaming standards, schema governance, and data quality
- Ensure all customer data integrations are compliant with privacy regulations (GDPR, CCPA, CAN-SPAM) and internal consent policies Activation & Use Case Delivery
- Translate marketing and business strategy into specific platform capabilities — enabling personalization, audience activation, lifecycle messaging, and paid media targeting
- Define audience segmentation models and work with data and engineering teams to operationalize them within the CDP
- Enable real-time and batch data activation to downstream channels: email, SMS, push, paid social, programmatic display, and onsite personalization
- Partner with the Integrated Marketing team to ensure data availability and accuracy for campaign execution across all channels Cross-Functional Collaboration
- Act as the primary liaison between the Digital team and Engineering, Data, Commerce, Product, and Integrated Marketing stakeholders
- Translate complex technical concepts clearly for non-technical marketing and business audiences — and vice versa
- Manage vendor relationships for CDP, engagement, and AI platforms; own contract alignment and technical roadmap negotiations
- Align platform priorities with the broader digital product strategy and commerce roadmap
Requirements:
- 3-5 years of product management experience, with a significant focus on marketing technology, customer data platforms, or digital data infrastructure
- Hands-on, working knowledge of CDP platforms
- Demonstrated experience owning an engagement or lifecycle marketing platform (e.g., Braze, Salesforce Marketing Cloud, Iterable, or similar)
- Deep understanding of customer data concepts: identity resolution, event-driven architectures, behavioral data, first-party data strategy, audience segmentation, and real-time profile unification
- Strong grasp of API integrations, data pipelines, and system architecture — able to work fluently with engineering on technical design
- Experience defining and managing data schemas, event taxonomies, and data mapping documentation
- Proven track record of shipping complex, cross-functional platform products in an agile environment
Skills Required
- 3-5 years product management experience with focus on marketing technology, CDP, or digital data infrastructure
- Hands-on working knowledge of CDP platforms
- Experience owning engagement or lifecycle marketing platforms (e.g., Braze, Salesforce Marketing Cloud, Iterable)
- Deep understanding of customer data concepts: identity resolution, event-driven architectures, behavioral and first-party data strategy, audience segmentation, profile unification
- Strong grasp of API integrations, data pipelines, and system architecture; able to collaborate with engineering on technical design
- Experience defining and managing data schemas, event taxonomies, and data mapping documentation
- Proven track record of shipping complex, cross-functional platform products in an agile environment
What We Do
e.l.f. Beauty, Inc. stands with every eye, lip, face and paw. Celebrating the beauty of every eye, lip and face is fundamental to our DNA. It’s in our name and inspires us as a company. We are committed to creating a culture internally – and in the world around us – where all individuals are encouraged to express their truest selves, are empowered to succeed and where we do the right thing for people, the planet and animals. Our deep commitment to inclusive, accessible, cruelty-free beauty has fueled the success of the e.l.f. Cosmetics brand online and at retail since 2004. With the 2020 acquisition of the pioneering clean-beauty brand W3LL People, and the new lifestyle beauty brand Keys Soulcare created with Alicia Keys, we continue to strategically expand our portfolio with brands that support our purpose and values. Our brands are widely available online, and at leading beauty, mass-market, and natural specialty retailers.
