Product Manager IV

Product Manager IV

Location: Greensboro, NC, USA

Work Arrangement: Hybrid (Partially Onsite)

Employment Type: Full-Time, Regular

Relocation: Available on a Case-by-Case Basis

Visa Sponsorship: Not Available

Additional Compensation: Annual Performance Bonus, Incentive Pay, and Relocation Assistance (if eligible)

Position Overview

The Product Manager IV serves as a strategic leader within the Digital Product organization, supporting the evolution of enterprise web and mobile experiences that enable members, patients, consumers, and internal business partners to engage seamlessly across digital channels.

This role is responsible for driving product strategy, roadmap planning, and execution for shared platform capabilities that power enterprise digital ecosystems, ensuring consistency, scalability, accessibility, and operational excellence across consumer-facing experiences.

Working at the intersection of business strategy, customer experience, and technology, the Product Manager will partner closely with stakeholders across Digital Product, Marketing, Experience Design, Analytics, Engineering, Content Management, and Enterprise Programs to identify priorities, define product requirements, and deliver capabilities that advance organizational objectives.

The role supports the modernization of digital platforms and shared services while enabling key capabilities such as personalization, experimentation, analytics, content management, customer engagement, and digital experience platform adoption.

The Product Manager will be accountable for backlog governance, roadmap development, prioritization frameworks, and value-based decision-making to ensure investments align with enterprise goals and customer needs.

Key Responsibilities

1. Product Strategy & Roadmap Management

Define product strategy and vision, establishing long-term direction for enterprise digital platform capabilities and shared services.

Develop, communicate, and prioritize product roadmaps aligned with business objectives and customer needs.

Lead product initiatives from ideation through launch and continuous improvement.

Evaluate new product opportunities, enhancements, and business cases.

Manage technical debt and assess system impacts associated with product enhancements.

2. Digital Platform & Product Management

Lead enterprise digital web and mobile product initiatives.

Manage reusable digital components, foundational services, and platform modernization initiatives.

Support digital capabilities such as personalization, experimentation, content management systems, design systems, and accessibility standards.

Contribute to digital experience platform adoption and enterprise technology modernization.

Ensure consistency, scalability, and operational excellence across digital channels.

3. Cross-Functional Leadership

Collaborate with business stakeholders, UX/design, engineering, analytics, marketing, and operational teams.

Facilitate alignment across multiple product teams and stakeholder groups.

Coordinate inter-team dependencies, roadblocks, risks, and competing priorities.

Lead stakeholder discussions, product demonstrations, and feature reviews.

Support product adoption, training, and operational readiness.

4. Agile Product Delivery

Own and manage product backlogs, prioritization, requirements definition, and release planning.

Work closely with Agile development teams and participate in Scrum ceremonies.

Balance new product development, maintenance, technical requirements, and technical debt.

Ensure product requirements and documentation clearly communicate business and customer needs.

Drive continuous improvement throughout the product development lifecycle.

5. Data-Driven Decision Making

Leverage analytics, customer insights, and business outcomes to inform product strategy.

Define, monitor, and evaluate KPIs and product performance metrics.

Review analytical dashboards and identify opportunities for optimization.

Use experimentation, customer research, and performance data to validate product decisions.

Develop reports, presentations, and status updates for stakeholders.

6. Customer Experience & Product Discovery

Conduct internal and external discovery for new and existing products.

Identify customer needs, business opportunities, and market innovations.

Partner with UX research, design, and engineering teams to prototype and validate solutions.

Incorporate user feedback and validated learnings into product roadmaps.

Drive improvements in customer engagement and digital experience.

7. Enterprise Program Leadership

Coordinate complex initiatives involving multiple teams and organizational stakeholders.

Support enterprise-wide digital transformation and modernization initiatives.

Manage dependencies, risks, and delivery priorities.

Ensure compliance with enterprise standards and technology governance requirements.

Required Qualifications

Minimum Qualifications

Bachelor's degree in Computer Science, Business Administration, Information Systems Management, Data Analytics, Engineering, Social Science, or a related field.

Minimum of 5 years of experience in product management, project management, IT consulting, product development or support, business/system analysis, or a directly related field.

Equivalent directly related work experience may substitute for the degree requirement.

Advanced degrees may substitute for a portion of the required work experience.

Minimum of 2 years of experience working with Agile teams, including familiarity with Scrum ceremonies and Agile best practices.

Minimum of 1 year of experience in a leadership role, with or without direct reports.

Essential Product Management Experience

Senior-level product management experience leading enterprise digital web and mobile products or platforms.

Demonstrated ownership of product strategy, vision, and roadmap development.

Strong experience in backlog management, prioritization frameworks, and product lifecycle management.

Experience making data-driven product decisions using analytics, customer insights, and performance metrics.

Proven ability to lead cross-functional teams involving business stakeholders, UX/design, engineering, analytics, and other partners.

Experience managing enterprise-level digital products and platform capabilities.

Strong understanding of front-end digital products, web/mobile experiences, and customer-facing platforms.

Preferred Experience & Technical Exposure

Digital Experience Platforms (DXP).

Adobe Experience Platform (AEP).

Content Management Systems (CMS).

Personalization and experimentation capabilities.

Web and mobile product development.

Analytics, KPI tracking, and performance optimization.

Design systems and accessibility standards.

Enterprise platform modernization.

Agile/Scrum product delivery methodologies.

Leadership & Core Competencies

Strategic product thinking and vision.

Strong stakeholder management and communication skills.

Cross-functional leadership and collaboration.

Roadmap ownership and backlog prioritization.

Data-driven decision-making.

Problem-solving and risk management.

Customer experience optimization.

Ability to manage complex enterprise initiatives.

Strong organizational and presentation skills.

Additional Position Details

Position Type: New Position

Employee Status: Regular

Job Level: Individual Contributor

Travel: Not Required

Work Arrangement: Hybrid

Location: Greensboro, NC, USA

Compensation Flexibility: Available for an exceptionally qualified candidate.

Relocation Eligibility: Considered on a Case-by-Case Basis.

Visa Sponsorship: Not Available