We are dedicated to delivering engaging and original gaming experiences to a worldwide audience, whenever and wherever they choose to play while building a community that fosters inclusivity, connection, and accessibility. Level Infinite also provides a wide range of services and resources to our network of developers and partner studios around the world to help them unlock the true potential of their games.What the Role EntailsWe are looking for an Associate Product Manager to help build and scale our influencer marketing platform for games. This role sits at the intersection of product, data, and creator ecosystem, turning market insights into impactful product features that drive campaign performance and client satisfaction.
You will be responsible for identifying opportunities, shaping product ideas, and working cross-functionally to bring them to life—from concept to launch and iteration.
1. Product Research
Conduct market research on influencer marketing trends, creator tools, and competitor platforms.
Gather insights from internal stakeholders (BD, campaign managers, data teams) and external users (clients, creators).
Translate qualitative and quantitative inputs into clear product opportunities.
2. Product Strategy
Propose new product features or improvements aligned with business goals.
Contribute to product roadmap planning and prioritization.
Identify opportunities to improve campaign performance, workflow efficiency, and user experience.
3. Product Design
Write clear product requirement documents (PRDs), user stories, and acceptance criteria.
Work closely with design, engineering, and data teams to deliver features.
Participate in sprint planning, testing, and iteration cycles.
4. Product Launch & Iterations
Support product launches and feature rollouts.
Monitor product performance through key metrics (usage, adoption, campaign outcomes).
Continuously iterate based on feedback and data.
5. Client Success
Ensure product solutions meet client needs and improve satisfaction.
Collaborate with BD and campaign teams to bridge product and commercial impact.
Help translate product capabilities into client-facing value.
Core Values
Integrity – You are trustworthy, transparent, and accountable.
Gamer Native – You understand gaming culture, communities, and player behavior.
Pop Culture Fluent – You stay on top of digital trends, creators, and online ecosystems. You know Memes. :)
Tech-Savvy – Comfortable with digital tools, platforms, and emerging technologies.
Influencer Marketing Campaign Experiences
Experience in influencer marketing, creator economy, or digital marketing.
Familiarity with campaign workflows, creator collaborations, and performance metrics.
Hands-on experience with influencer platforms, campaign tools, or data dashboards is a strong plus.
Product Management Skills
Strong problem-solving and structured thinking ability.
Ability to turn ambiguous problems into clear product requirements.
Basic understanding of product development lifecycle.
Experience working with cross-functional teams include: engineering, design, data, business.
Communication
Excellent written and verbal communication skills.
Ability to manage multiple tasks and prioritize effectively.
Detail-oriented with strong ownership mindset.
Nice to Have
Experience in gaming, especially PC/console or live-service games is a big plus.
Familiarity with data analysis tools (e.g., Excel, SQL, BI tools).
As an equal opportunity employer, we firmly believe that diverse voices fuel our innovation and allow us to better serve our users and the community. We foster an environment where every employee of Tencent feels supported and inspired to achieve individual and common goals.
Top Skills
What We Do
Tencent uses technology to enrich the lives of Internet users. Our communications and social platforms Weixin and QQ connect users with each other, with digital content and daily life services in just a few clicks. Our high performance advertising platform helps brands and marketers reach out to hundreds of millions of consumers in China. Our financial technology and business services support our partners' business growth and assist their digital upgrade. We invest heavily in talent and technological innovation, actively participating in the development of the Internet industry. Tencent was founded in Shenzhen, China, in 1998, and listed on the Main Board of the Stock Exchange of Hong Kong since June 2004.
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