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Luma AI’s mission is to build Multimodal AGI
The Role
The Product Manager will define the strategy for Dream Machine, oversee product development, and enhance user engagement for consumer-focused AI creative tools.
Summary Generated by Built In
Our mission is to build multimodal AI to expand human imagination and capabilities.
We believe that multimodality is critical for intelligence. To go beyond language models and build more aware, capable and useful systems, the next step function change will come from vision. So we are working on training and scaling up multimodal foundation models for systems that can see and understand, show and explain, and eventually interact with our world to effect change.
Dream Machine is an early step to building that. Try it here https://dream-machine.lumalabs.ai/
We’re seeking a consumer focused Product Manager who lives and breathes product-led growth (PLG) and creative workflows. As the first PM dedicated to Dream Machine, you’ll own the roadmap, drive rapid adoption, and set PM best practices from day one. You’ll partner with research, engineering, design, and marketing to turn visionary AI research into polished, high-impact features loved by creators.
What You’ll Do
- Define and execute the end-to-end product strategy for Dream Machine, translating user insights into AI-driven creative features.
- Launch and iterate on pro-level photo and video tools, driving growth in active users.
- Lead cross-functional sprints, balance trade-offs, and maintain a clear roadmap in a fast-paced environment.
- Conduct user research with professional creators to validate feature ideas and optimize engagement loops.
- Establish A/B testing and analytics for core interactions (e.g., brush tools, masking, timeline scrubbing).
- Collaborate on go-to-market plans to ensure successful feature launches and adoption.
Who You Are
- 5+ years shipping consumer-facing creative or editing tools (web or mobile) for professional audiences.
- Deep expertise in photo/video workflows and UI/UX prototyping (wireframes, micro-interactions, pixel polish).
- Strong analytics background: comfortable defining metrics, building funnels, and iterating on retention.
- Excellent communicator who thrives in high-agency, ambiguous environments.
- Passionate about AI and eager to integrate generative and automation technologies into your roadmap.
Why Luma?
- Work alongside world-class researchers and engineers at the cutting edge of multimodal AI.
- High impact: shape our flagship product’s vision and best practices from scratch.
- Competitive equity package and a culture that celebrates urgency, craftsmanship, and collaboration.
Top Skills
A/B Testing
AI
Analytics
Product Management
Ui/Ux Prototyping
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The Company
What We Do
Luma AI’s mission is to build Multimodal AGI: AI that can generate, understand, and operate in the physical world. We develop multimodal models across video, 3D, and generative media, and ship them in products like Dream Machine to help creators and teams turn ideas into compelling visuals—fast.
