The Role
Our mission is to build multimodal AI to expand human imagination and capabilities.
We believe that multimodality is critical for intelligence. To go beyond language models and build more aware, capable and useful systems, the next step function change will come from vision. So we are working on training and scaling up multimodal foundation models for systems that can see and understand, show and explain, and eventually interact with our world to effect change.
We’re seeking a consumer focused Product Manager who lives and breathes product-led growth (PLG) and creative workflows. You’ll own the roadmap, drive rapid adoption, and set PM best practices from day one. You’ll partner with research, engineering, design, and marketing to turn visionary AI research into polished, high-impact features loved by creators.
What You’ll Do
- Define and execute the end-to-end product strategy for Luma, translating user insights into AI-driven creative features.
- Launch and iterate on pro-level photo and video tools, driving growth in active users.
- Lead cross-functional sprints, balance trade-offs, and maintain a clear roadmap in a fast-paced environment.
- Conduct user research with professional creators to validate feature ideas and optimize engagement loops.
- Establish A/B testing and analytics for core interactions (e.g., brush tools, masking, timeline scrubbing).
- Collaborate on go-to-market plans to ensure successful feature launches and adoption.
Who You Are
- 5+ years shipping consumer-facing creative or editing tools (web or mobile) for professional audiences.
- Deep expertise in photo/video workflows and UI/UX prototyping (wireframes, micro-interactions, pixel polish).
- Strong analytics background: comfortable defining metrics, building funnels, and iterating on retention.
- Excellent communicator who thrives in high-agency, ambiguous environments.
- Passionate about AI and eager to integrate generative and automation technologies into your roadmap.
Why Luma?
- Work alongside world-class researchers and engineers at the cutting edge of multimodal AI.
- High impact: shape our flagship product’s vision and best practices from scratch.
- Competitive equity package and a culture that celebrates urgency, craftsmanship, and collaboration.
Luma’s mission is to build unified general intelligence that can generate, understand, and operate in the physical world.
We believe that multimodality is critical for intelligence. To go beyond language models and build more aware, capable and useful systems, the next step function change will come from vision. So, we are working on training and scaling up multimodal foundation models for systems that can see and understand, show and explain, and eventually interact with our world to effect change.
Luma AI Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Luma AI and has not been reviewed or approved by Luma AI.
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Fair & Transparent Compensation — Pay is considered competitive for senior technical and some non-technical roles, with posted bands indicating strong market alignment in key locations. Publicly listed ranges provide directional clarity for certain roles and markets.
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Equity Value & Accessibility — Equity is positioned as a meaningful component of total compensation, and language in postings emphasizes ownership alongside cash pay. Signals indicate equity can be significant in senior roles where competition for talent is intense.
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Healthcare Strength — Core medical, dental, and vision coverage are referenced in multiple postings, aligning with standard expectations for venture-backed tech companies. These inclusions suggest baseline health benefits are part of the package.
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The Company
What We Do
Luma AI’s mission is to build Multimodal AGI: AI that can generate, understand, and operate in the physical world. We develop multimodal models across video, 3D, and generative media, and ship them in products like Dream Machine to help creators and teams turn ideas into compelling visuals—fast.
