The Role
Lead product strategy for user growth by building campaign and task platforms, defining channel strategies (SEO, ASO, affiliate, referral, paid), analyzing performance, scaling operations, and collaborating across paid ads, content, affiliate, trading, and listing teams to boost acquisition, engagement, and retention.
Summary Generated by Built In
OKX will be prioritising applicants who have a current right to work in Hong Kong, and do not require OKX's sponsorship of a visa.
At OKX, we believe that the future will be reshaped by crypto, and ultimately contribute to every individual's freedom.
OKX is a leading crypto exchange, and the developer of OKX Wallet, giving millions access to crypto trading and decentralized crypto applications (dApps). OKX is also a trusted brand by hundreds of large institutions seeking access to crypto markets. We are safe and reliable, backed by our Proof of Reserves.
Across our multiple offices globally, we are united by our core principles: We Before Me, Do the Right Thing, and Get Things Done. These shared values drive our culture, shape our processes, and foster a friendly, rewarding, and diverse environment for every OK-er.
OKX is part of OKG, a group that brings the value of Blockchain to users around the world, through our leading products OKX, OKX Wallet, OKLink and more.
Our mission is to drive user growth and engagement by delivering innovative campaign features, building robust task platforms, and unlocking growth through diversified channel strategies — including SEO, ASO, affiliate, referral, and paid acquisition.
As a senior PM, you will play a key role in shaping product direction, driving cross-functional collaboration, and elevating the team's capabilities to new heights.
Drive Product Development
- Develop ToC growth activities (campaigns) and consumer task products to boost user engagement and retention.
- Enhance ToB platform and data analytics functionalities to streamline internal operations and maximize efficiency.
Channel Growth Strategy
- Define and execute channel growth strategies spanning SEO, ASO, referral, affiliate, and paid channels to maximize user acquisition and organic reach.
- Collaborate with channel owners to align platform capabilities with channel-specific growth levers and funnel requirements.
- Identify high-potential channel opportunities and build product features that amplify channel performance at scale.
Analyze and Strategize
- Evaluate growth activities (campaigns) and task performance metrics to identify actionable insights.
- Continuously innovate and prioritize product capabilities to align with global markets' user growth strategies.
- Build operation best practices to scale up growth activities' adoption and efficacy.
Collaborate Across Teams
- Work closely with Paid Ads, Content, Affiliate, Referral, Trading, and Listing teams to create synergies for user growth.
Stay Ahead of Industry Trends
- Keep up with market trends and emerging technologies to inform product strategy and ensure competitiveness.
- 3+ years of expertise in growth activity, mega sale, personal task, loyalty system, and platform products, with a proven track record of driving growth through innovative product solutions.
- Decent understanding of data analysis, user research, and campaign performance metrics.
- Exceptional communication and collaboration skills, with the ability to influence stakeholders and lead cross-functional projects.
- Proven ability to deliver large-scale projects and navigate cross-team dependencies in a dynamic organization.
- Experience with SEO and/or ASO strategy, including keyword optimization, app store listing optimization, and organic growth levers.
- Competitive total compensation package
- L&D programs and education subsidy for employees' growth and development
- Various team building programs and company events
- Wellness and meal allowances
- Comprehensive healthcare schemes for employees and dependants
- More that we love to tell you along the process!
Please note that Hong Kong is a group-level service hub, and OKX does not carry on a business of operating a virtual asset trading platform in Hong Kong.
Notice:
All official OKX vacancies are published on this website. While roles may appear on selected third-party platforms from time to time, information on other sites may be inaccurate or outdated. If in doubt, please apply directly through our official careers website.
Information collected and processed as part of the recruitment process of any job application you choose to submit is subject to OKX's Candidate Privacy Notice.
Skills Required
- 3+ years of experience in growth activities, mega sale, personal task, loyalty systems, or platform products
- Understanding of data analysis, user research, and campaign performance metrics
- Exceptional communication and collaboration skills; ability to influence stakeholders
- Proven ability to deliver large-scale projects and manage cross-team dependencies
- Right to work in Hong Kong / not requiring employer visa sponsorship
- Experience with SEO and/or ASO strategy (keyword optimization, app store listing optimization)
OKX Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about OKX and has not been reviewed or approved by OKX.
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Fair & Transparent Compensation — Pay is considered competitive or above market, especially in engineering, product, and legal roles across major hubs. This positioning is consistently cited as a major attraction for candidates.
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Healthcare Strength — Role descriptions indicate comprehensive medical, dental, vision, life, and disability coverage, with employer-paid premiums in some cases. Health coverage is highlighted alongside core benefits like PTO and parental leave.
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Wellbeing & Lifestyle Benefits — Allowances for education and fitness, meal perks and snacks, team-building budgets, and structured learning programs are described across locations. These extras enhance the total rewards package beyond base pay.
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The Company
What We Do
Founded in 2017, OKX is one of the world’s leading cryptocurrency spot and derivatives exchanges. OKX innovatively adopted blockchain technology to reshape the financial ecosystem by offering some of the most diverse and sophisticated products, solutions, and trading tools on the market. Trusted by more than 20 million users in over 180 regions globally, OKX strives to provide an engaging platform that empowers every individual to explore the world of crypto. In addition to its world-class DeFi exchange, OKX serves its users with OKX Insights, a research arm that is at the cutting edge of the latest trends in the cryptocurrency industry. With its extensive range of crypto products and services, and unwavering commitment to innovation, OKX’s vision is a world of financial access backed by blockchain and the power of decentralized finance.
