The round was led by Vineeta Agarwala, MD, PhD, of Andreessen Horowitz (a16z), and is the largest investment to date from a16z's bio + health team. Read the announcement.
Healthcare needs a store. People should be able to see prices, understand their options, and get advice from clinicians as easily as they shop for anything else. That's what we're building, and this Series B will help us expand the store and reach more customers across the United States.
To learn more, read CEO TJ Parker's post on LinkedIn and the a16z team's post on Substack.
If this sounds interesting, we're hiring. Help us build the store.
About General Medicine
General Medicine is building a healthcare store that makes it radically simpler — and more transparent — for people to access care. We provide upfront cash and insurance prices for visits, prescriptions, labs, imaging, and more.
Behind that simplicity is complex infrastructure: payer integrations, pricing logic, eligibility systems, reconciliation workflows, and financial rails.
We’re building the systems that make transparent healthcare possible.
The RoleWe’re hiring a Product Manager, Consumer to own core patient-facing experiences at General Medicine—from onboarding and search to booking, pricing, and visit follow-up. You’ll define strategy, craft intuitive journeys, and ship polished features that scale across virtual and in-person care, prescriptions, labs, and imaging.
You’ll work with a small, high-leverage team of engineers and designers to make complex healthcare simple, trustworthy, and delightful. This is a hands-on role: writing specs, defining metrics, reviewing experiments, and partnering closely with engineering, while also shaping the product’s long-term evolution.
We’re looking for someone with experience shipping impactful consumer products, turning ambiguous problems into clear solutions, and using data to drive iteration. You don’t need deep healthcare experience—what matters is strong product judgment, analytical rigor, and a track record of creating experiences users love.
What You’ll DoOwn and evolve a clear consumer product roadmap aligned to company goals
Define, prioritize, and ship 0→1 features that improve user experience and business outcomes
Identify the highest-leverage opportunities across onboarding, conversion, booking, and retention
Partner closely with engineering and key stakeholders to scope, sequence, and execute initiatives efficiently
Design and run experiments to validate hypotheses and improve key metrics
Analyze product performance and user behavior data to inform prioritization and iteration
Translate ambiguous problems into structured plans with measurable success criteria
Balance speed and rigor — shipping quickly while building durable foundations
Contribute to broader consumer product strategy and long-term experience vision
5-10+ years of product management experience, ideally on consumer-facing web products
Experience owning a roadmap and driving measurable outcomes
Strong analytical foundation — comfortable defining KPIs, running experiments, and interpreting data
Track record of improving core metrics (conversion, engagement, retention, etc.)
Experience operating with ambiguity and setting direction without heavy structure
Ability to move between strategy and execution — from high-level prioritization to detailed product specs
Clear communicator who can align engineering, design, and leadership around tradeoffs and outcomes
Experience scaling a product from early traction to meaningful growth
Consumer Healthcare experience preferred but not required
Quantitative or technical academic background
This is a hybrid role in SF.
Compensation ranges from 175-225k base + equity options
How We Work• Customer obsessed: We stay close to real needs through thoughtful research and continuous feedback from our care teams.
• Design led & data informed: We seek simplicity, ship craftsmanship, and validate with data.
• Operationally grounded: We build tools that make our care teams faster and more accurate, not just prettier.
Skills Required
- 5-10+ years of product management experience, ideally with consumer-facing web products
- Experience owning a product roadmap and driving measurable outcomes
- Strong analytical foundation, including defining KPIs, running experiments, and interpreting data
- Track record of improving conversion, engagement, retention, or similar core metrics
- Experience operating with ambiguity and setting direction without heavy structure
- Ability to move between strategy and execution, including prioritization and detailed product specifications
- Clear communication skills and ability to align engineering, design, and leadership
- Experience scaling a product from early traction to meaningful growth
- Consumer healthcare experience
- Quantitative or technical academic background
What We Do
General Medicine is a healthcare store. We make it delightfully simple to get the best healthcare in the world, with fast access and upfront pricing.
