Product Manager - A/B Testing & Optimization

About Winona:

Winona is one of the leading telemedicine companies providing HRT for women in menopause. We’ve built all of our technology in house including an EHR, patient care admin system, patient portal, website, marketing technology etc. Winona has two compounding pharmacies and a team of in house physicians providing world-class care via a fully vertically integrated business model.

About the role:

We are looking for a talented and passionate Product Manager - A/B Testing & Optimization to join our team. In this full-time position, you will lead experimentation efforts, leveraging data-driven insights to refine website copy, design, and image assets. Your day by day will have a strong focus on A/B testing and website optimization to enhance conversion rates. 

Responsibilities:

• Design, execute, and analyze A/B tests to optimize conversion rates across key website pages.

• Continuously refine copy, design, and visual assets to enhance user engagement and overall performance.

• Collaborate cross-functionally with design, development, and marketing teams to implement test results and drive improvements.

• Utilize experimentation platforms like Optimizely (or similar tools) to manage and track testing efforts.

• Define, monitor, and interpret key performance metrics to assess test effectiveness and inform decision-making.

• Support broader product management initiatives, including roadmap development, stakeholder communication, and feature prioritization.

Requirements:

• +2 years of experience as a Product Manager or in a similar role.

• Hands-on experience with A/B testing and conversion rate optimization (CRO).

• Familiarity with tools like Optimizely, Google Optimize, or other experimentation platforms (preferred but not required).

• Strong analytical skills, with the ability to translate data into actionable insights.

• Experience working on website or digital product optimization projects.

• Excellent collaboration and communication skills, with the ability to work effectively across cross-functional teams.

• Passion for data-driven decision-making and using A/B testing to enhance user experience and business impact.

What’s in it for you?

As full-time member of our team, you’ll enjoy:

• Flexible hours

• Work wherever you choose

• Fun and casual work environment

• Employee engagement activities and virtual gatherings

• We are a diverse, global team! 🌍

This company is affiliated  for recruitment efforts. Each entity maintains operational independence, and no personal data is shared between them except as necessary for coordinated recruitment activities. Both teams are committed to protecting applicant privacy and ensuring a respectful, transparent hiring process.

Equal Employment Opportunity

Winona provides equal employment opportunities to all qualified individuals without regard to race, color, religion, sex, gender identity, sexual orientation, pregnancy, age, national origin, physical or mental disability, military or veteran status, genetic information, or any other protected classification. Equal employment opportunity extends to all aspects of employment including, but not limited to, recruitment, hiring, training, promotion, demotion, transfer, leaves of absence, and termination. Winona takes allegations of discrimination, harassment, and retaliation seriously and will promptly investigate such behaviors.