Product Line Manager (Global)

Job Posted 7 Days Ago Posted 7 Days Ago
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Kwun Tong
Mid level
Other
The Role
The Product Line Manager (Global) leads a cross-functional team to enhance the product category through market research, strategic planning, and product delivery. Responsibilities include developing product roadmaps, managing product assortments, collaborating with teams, and driving sales growth, ensuring alignment with business objectives.
Summary Generated by Built In

Purpose of Position

  • The Product Line Manager (Global) is responsible for growing their respective product category/collection business through leading a cross-functional product creation team, providing definition/ownership of consumer and market insights and competitive positioning and while leading day-to-day product creation from concept to market delivery. They will operate at the intersection of strategic conception, product collection merchandising, design, technical feasibility and business and market objectives. Key responsibilities include expertise in consumer and market trends, global line planning, deep knowledge of the product, execution of product milestone meetings, management of sales achievement product margins and ultimately SKU efficacy across their business corresponding line.


Key Responsibilities

Product Strategy and Planning

  • Conducting market research and competitive analysis to understand market trends and opportunities to develop their product line and overall business
  • Defining the product collection roadmap and global vs regional style management, dictate lifecycle management for the assigned product line
  • Utilizing provided sales forecasts to define sku projections by channel/region/season in achievement of overall business objectives 
  • Provide seasonal line architecture and seasonal briefs to product designers & developers

Line Management and Merchandising:

  • Optimizing the product assortment and ensuring an appropriate balance of core, seasonal, and innovation SKUs
  • Analyzing sales data, trends, and consumer insights to inform line planning
  • Determining product pricing and placement within the retail/digital channels
  • Aligning merchandising strategies with broader brand and channel initiatives

Financial and Operations Management:

  • Developing an annual SKU sales target and achieving collection level IMU targets 
  • Identifying opportunities to improve efficiency across product line and developing line within product development costing targets
  • Collaborating with cross-functional teams to address operational challenges

Cross-functional Collaboration & Communication:

  • Foster strong relationships and collaboration with cross-functional teams, ensuring clarity of product requirements, timelines, and objectives.
  • Proactively engage with design, marketing, sales, operations, and finance teams to align on product strategies, go-to-market plans, and performance targets
  • Provide consumer insights, category data, and financial projections to inform decision-making across the organization
  • Foster a spirit of partnership and shared accountability to drive execution excellence

Key Performance Metrics:

  • Sales growth
  • IMU product margin
  • Product delivery date achievement
  • Customer satisfaction


Qualifications & Experience

  • Bachelor's or Master's degree in Business, Marketing, Engineering, or a related field
  • 4-6  years' experience in product-merchandising related role
  • International experience is a must
  • Strong business acumen
  • Proven track record of collaborating effectively with cross-functional teams and aligning product strategies with business objectives.
  • Strong analytical, strategic thinking, and problem-solving skills
  • Familiarity with agile methodologies, product development processes, and project management tools
  • Excellent communication, presentation, and interpersonal skills, with the ability to influence and align stakeholders around category-specific priorities
The Company
HQ: Los Angeles, CA
340 Employees
On-site Workplace
Year Founded: 2011

What We Do

Nine years ago, CASETiFY saw a category that had been long ignored. Today, CASETiFY is the fastest growing global tech accessories brand, reaching 1 in 7 millenials. CASETiFY believes everyone has a well of untapped creative potential, waiting for the perfect canvas to explore. CASETiFY has become the publisher and platform for creativity and self-expression to connect individuals. We just happen to make quality cases. CASETiFY's mission is to empower self-expression in the spirit of originality. Key collaborations include Pharrell, Sarah Jessica Parker, Saint Laurent, Thom Browne, Clare V., and many more. Additionally, CASETiFY has partnered with key retail partners including Nordstrom, Anthropologie, Amazon, AT&T, The Iconic, Colette, Lane Crawford, and more. For more info on CASETiFY, visit our Website, Facebook and Instagram.

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