Product & Growth Marketing Specialist

Our Journey

ShopBack was born one night in 2014 when co-founders Henry and Joel were toying around (with entrepreneurial ideas) in Henry's car, sparking the concept of earning Cashback while shopping online. The ShopBack Group has now grown to become the leading shopping, rewards, and payments platform in Asia-Pacific, with 45 million shoppers across 12 markets and more than half a million transactions powered for 20,000 partners daily. Fresh off its debut in the European market, ShopBack is seeking thrill-seekers to join the journey of building The World's Most Rewarding Way to Shop. Get ready for the ride of a lifetime: a blend of startup spirit woven into a solid business foundation.

We're looking for a motivated and creative Product and Growth Marketing Specialist, who will be a part of the regional marketing team, to drive the adoption of our exciting features, including Challenges, while focusing on developing and executing innovative marketing strategies that drive retention and revenue growth.

Your Adventure Ahead

• Develop customer acquisition and retention strategies through various channels, including loyalty programs, CRM campaigns, and personalized customer experiences.
• Continuously optimize the user journey and conversion funnels to improve conversion rates and maximize ROI, including A/B tests to optimize growth marketing campaigns.
• Leverage data analytics and insights to make informed marketing decisions, continuously monitor key performance indicators and adjust strategies accordingly.
• Analyze user data and behavior to identify opportunities for improving user retention.
• Work with key stakeholders to drive awareness, adoption and growth of priority products and feature
• Create and drive differentiated narratives, messaging, and positioning of product features to shape how we communicate the product vision to customers.
• Monitor market trends, competitors, and user feedback to continuously refine product positioning and messaging.

Essentials to Succeed

• 4 to 6 years of product marketing, growth marketing, digital marketing experience
• Prior experience in the digital / e-commerce industry preferred
• A self-starter, independent, motivated, and result-oriented individual with a strong performance record
• Strong interpersonal and communication skills are a must to be effective in liaising with regional and cross functional stakeholders
• Strength with data analysis, testing concepts, and prior experience with SQL a bonus
• Not afraid of uncharted territory/ always open to exploring something foreign and new. Can't-is-not-an-option attitude. Not discouraged by failure or mistake.
• Prior experience in project management and liaising with multiple stakeholders

ShopBackers' DNA

Grit - We tackle all challenges head-on, working together to solve problems and achieve success.

Hunger - We value hard work, and having relentless drive.

Speed - We move fast and have a bias for action, all to deliver maximum impact.

Impact - We focus on results, always aiming for the best possible outcomes and timelines.

Growth - We embrace a growth mindset, constantly striving to learn, improve, and excel in our roles.

Exclusively for ShopBackers

Career progression paths and opportunities to take on greater challenges that help you realise your ambitions.

Be part of a winning team on a journey to global scale.

Competitive compensation based on your performance.

Work-From-Anywhere benefit to enable you to thrive personally and professionally.

Candid, open, and collaborative culture where feedback is valued, for everyone to grow and improve every day.