Product Growth Marketer

Posted 17 Days Ago
Be an Early Applicant
New Delhi, Delhi, IND
In-Office
5-8 Annually
Junior
Software • App development
The Role
Lead data-driven growth initiatives for Hubhopper by analyzing funnels, running paid/organic/referral campaigns, optimizing CAC/LTV/conversion, executing SEO and lifecycle marketing, running A/B tests, and partnering with product and tech teams to improve retention and monetization.
Summary Generated by Built In
Job description

Who we are

Hubhopper is India's largest platform for podcast creation, hosting, and distribution. Being a Forbes 30U30 company, a Yourstory Tech30 company, and having topped the Google Play Store and Apple app store nationally, the Hubhopper apps and platform bring together more than 10m+ hours of content across 15+ languages. Hubhopper works with over 50 partners on the content and distribution side, such as BBC, HT Media, Spotify, Gaana, Samsung, Amazon Alexa, and many more.

Explore our offerings and products at https://hubhopper.com

Location: In-Office | Experience: 1-2 years | Type: Full-time | Salary: 5 - 8 Lakhs

Are you a data-driven marketer who thrives on scaling products and solving growth challenges? Hubhopper is seeking a Growth Hacker to join our team and spearhead the next wave of growth for our podcast platform.

What You’ll Do

Analytics & Insights:

•Leverage tools like SQL, GA4, Mixpanel, and Looker Studio to identify growth opportunities and monitor campaign performance.

•Conduct in-depth funnel analysis to understand drop-offs and improve user journeys.

Growth Campaigns:

•Design and execute end-to-end growth marketing strategies across paid, organic, and referral channels.

•Optimize CAC, LTV, and conversion rates through iterative testing and experiments.

•Develop and execute SEO strategies to improve organic traffic and keyword rankings.

•Conduct keyword research, on-page and off-page optimization, and monitor SERP performance.

Collaborative Growth:

•Partner with product, marketing, and tech teams to launch impactful product features and campaigns.

•Drive A/B testing to enhance website engagement.

Retention & Monetization:

•Implement retention strategies using lifecycle marketing, email drips, and re-engagement campaigns.

•Identify monetization opportunities and enhance user upgrade flows.

What We’re Looking For

Experience:

•2 years in a growth or marketing role, preferably at a product-based company.

Skills:

•Proficiency with SQL, GA4, Mixpanel, and data visualization tools.

•Strong grasp of growth marketing frameworks and KPIs like CAC, LTV, retention, and MAUs.

•Hands-on experience with lifecycle marketing, A/B testing, and user behavior analysis.

•Data-driven decision-maker with a knack for experimentation.

•Creative problem-solver with excellent communication skills.

Preferred:

Previous experience in the podcasting industry or related SaaS platforms is a plus—but it shouldn’t stop you from applying if you’re excited about this role!

Why Join Hubhopper?

•Work with a passionate team shaping the future of podcasting.

•Opportunity to lead impactful growth projects from day one.

•Competitive salary and perks.

Skills Required

  • 1-2 years experience in a growth or marketing role
  • Experience at a product-based company
  • Proficiency with SQL, GA4, Mixpanel, and data visualization tools (Looker Studio)
  • Hands-on experience with lifecycle marketing, A/B testing, and user behavior analysis
  • Strong grasp of growth marketing frameworks and KPIs (CAC, LTV, retention, MAUs)
  • SEO experience including keyword research, on-page and off-page optimization, and SERP monitoring
  • Data-driven decision-making, experimentation mindset, creative problem-solving, and strong communication skills
  • Previous experience in the podcasting industry or related SaaS platforms
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The Company
New Delhi, Delhi
55 Employees
Year Founded: 2015

What We Do

Hubhopper, the ultimate podcast platform allows users to host, manage and distribute their podcast for free. With our powerful and easy-to-use podcast creation & management tools, podcasters are able to grow their show and reach a wide target audience base through our distribution network. Which consists of platforms like Apple Podcasts, Google Podcasts, and Spotify. Additionally, Hubhopper's partnership with industry giants like Amazon Music, Audible, AirAsia and Paytm provides creators with maximum exposure and access to a global audience. Hubhopper works at providing the best of features & services to podcasters, hence having developed the Hubhopper Pro plan. For a modest monthly fee, professionals can avail themselves of advanced tools and services. Hubhopper is focused on building the podcasting community. We foster a sense of trust and transparency between the platform and its users. Our dedication to innovative technology has also helped establish our credibility among the Indian podcast community. Hubhopper is India's first podcasting platform, expanding its operations globally, it is poised to become a major player in the global podcast industry and bring the best podcasting experience to podcasters around the world. With Hubhopper, you have access to a world of untapped possibilities, and we can't wait to see where your podcasting journey with us takes you!

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