Product Growth Lead, E-Commerce & Consumer Insights (Starlink)

PRODUCT GROWTH LEAD, E-COMMERCE & CONSUMER INSIGHTS (STARLINK)

Starlink, our revolutionary satellite constellation, delivers low-latency broadband internet worldwide. We are committed to expanding access to high-speed internet and providing a world-class digital experience for every customer. As Product Growth Lead, you will own projects to improve the Starlink.com end-to-end conversion funnel—from landing pages through checkout and activation—driving measurable conversion improvements through experimentation, customer insights, and data-driven decision making.

You will be responsible for building and leading an experimentation roadmap (A/B testing, funnel optimization, etc.), improving customer flows, developing pre-purchase customer education content, improving e-commerce conversion (including SEO),  and running consumer insight projects (surveys, focus groups, etc.) to support consumer growth. This role requires strong communication (verbal & written)and analytical skills, paired with an ability to lead cross-functional initiatives across product, engineering, design, marketing, and operations.

RESPONSIBILITIES:

• Own Starlink.com conversion and funnel performance KPIs, driving measurable improvements in acquisition and checkout flows (e.g. including website optimizations, personalized content, messaging, and e-commerce enhancements.)
• Conduct ongoing customer research (surveys, focus groups, analytics) to uncover insights into target audiences' needs, pain points, and behaviors; develop and maintain detailed customer personas for segmentation and journey mapping
• Lead SEO efforts through keyword research, site optimization, and trend analysis to boost organic traffic and persona alignment
• Develop and execute strategic programs (e.g., persona-driven campaigns, SEO content, new channels) to maximize global sales in partnership with marketing
• Lead communication & content A/B testing and experimentation roadmap, from hypothesis development to test design, execution, and analysis
• Partner with design and engineering to optimize website and checkout experiences, reducing friction and increasing activation
• Build and maintain customer testing groups and research programs to incorporate direct customer feedback into product and funnel decisions
• Develop and manage data views/dashboards using SQL and related tools to monitor funnel performance and inform prioritization

BASIC QUALIFICATIONS:

• Bachelor's degree
• 1+ years of cumulative work/internship experience in management consulting, growth strategy, go-to-market planning, or business operations experience

PREFERRED SKILLS & EXPERIENCE:

• 3+ year of experience in consumer research/insights, product management, growth, product strategy, marketing, or e-commerce optimization
• Experience with Excel
• Hands-on SEO experience (e.g., Google Search Console, SEMrush/Ahrefs) and e-commerce conversion optimization (e.g., A/B testing with Optimizely/Google Optimize)
• Demonstrated success running and analyzing large-scale A/B tests and experiments
• Strong SQL experience & building dashboards for e-commerce funnels; Python experience a plus
• Proven success and expert in funnel optimization, checkout improvement, and subscription growth
• 1+ years in early and growth stage startups working with lean teams
• Distinctive business judgment and communication skills
• Excellent project management, problem solving and analysis skills
• Strong communication and leadership skills with the ability to influence across functions and to executives
• Technical background or experience working closely with engineering/design teams on web product development

ADDITIONAL REQUIREMENTS:

• Must be available to work extended hours and weekends as needed
• Willingness to travel to customer sites, other SpaceX locations, and events as needed