An AI SaaS Client is looking for a hands-on Product Growth Lead to drive the launch and growth of an AI-powered SaaS product targeting SMBs. This is a highly execution-focused role where you’ll own the go-to-market strategy, user acquisition, and product growth from 0→1.
You’ll work closely with founders, product, and engineering teams to shape positioning, launch strategy, and growth experiments with direct impact on user adoption and revenue.
RequirementsResponsibilities
- Own end-to-end go-to-market strategy for new product launches.
- Drive 0→1 product growth, from early positioning to scaling acquisition.
- Design and execute growth experiments across onboarding, activation, and retention.
- Define ICP, positioning, and messaging based on user insights and market signals.
- Lead Product Hunt launches and other community-driven growth initiatives.
- Build and optimize conversion funnels (landing pages, onboarding flows, pricing).
- Conduct user interviews and translate insights into product and growth strategies.
- Create product-facing content, including demos, use cases, and launch assets.
- Collaborate closely with product and engineering to iterate quickly on features and UX.
- Manage external partners (agencies, creators, or growth channels) as needed.
- Proven experience working on 0→1 products in startup or early-stage environments.
- Strong track record of driving user growth, activation, or revenue outcomes.
- Hands-on experience with GTM strategy, product launches, and growth execution.
- Ability to operate across product, marketing, and growth (hybrid mindset).
- Experience running experiments (A/B testing, onboarding optimization, funnel improvements).
- Comfortable working in a fast-paced, ambiguous environment with high ownership.
- Strong communication skills — able to translate product value into clear messaging.
- Experience with AI, SaaS, or developer tools is a plus.
Skills Required
- Proven experience working on 0->1 products in startup or early-stage environments.
- Strong track record of driving user growth, activation, or revenue outcomes.
- Hands-on experience with GTM strategy, product launches, and growth execution.
- Ability to operate across product, marketing, and growth (hybrid mindset).
- Experience running experiments (A/B testing, onboarding optimization, funnel improvements).
- Strong communication skills -- able to translate product value into clear messaging.
- Experience with AI, SaaS, or developer tools is a plus.
What We Do
Hire Digital helps enterprises and high-growth startups build and enhance their digital capabilities with a world-class network of digital marketers, developers, and designers. We have enabled companies like Philips, 3M, Roche, AXA, Unilever, and many more to reduce overheads and boost efficiency. Our rigorous screening process enables us to curate top talents in as little as 48 hours with a first match success rate of 96%, helping our clients to accelerate time to market and achieve their business goals. Handpick talents and build your on-demand teams to gain control of your key priorities, plan seasonal resources, and launch pilots to success.
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