The Role
Lead the go-to-market strategy and lifecycle programs for Crypto.com's new stocks and equities trading platform, focusing on user engagement and business alignment.
Summary Generated by Built In
Crypto.com is expanding into stocks, equities trading, bridging the gap between traditional finance and digital assets. We’re launching a platform that makes it as intuitive to trade equities as it is to trade crypto: starting with a mobile-first experience designed for global retail investors.
We’re looking for a Growth Marketing Hacker to lead the go-to-market strategy, lifecycle programs, and product positioning for this new vertical. You’ll work in close collaboration with product managers and growth to ensure every feature launch, campaign, and user experience is tightly aligned with user needs and business priorities. This is a rare opportunity to help define how the next generation engages with traditional markets.
Key Responsibilities
1. Strategy & Positioning
- Partner up with product and strategy teams to own the roadmap for stocks and equities trading within the Crypto.com ecosystem.
- Craft messaging that differentiates our offering across accessibility, fees, user experience, and cross-asset trading. Own positioning and briefs.
- Define user personas (e.g. crypto-first investors, fintech users, traditional retail traders) and build tailored journeys to drive UA at target CAC.
- Work closely with product managers and growth to align product direction with market insights and user behavior.
2. Launch Execution
- Lead growth GTM for new features (e.g. fractional shares, commission-free trading, securities lending etc.)
- Conceptualise integrated campaigns across email, in-app, paid media, content, and influencer channels to drive adoption, cross-sell and engagement. UA teams to execute.
- Collaborate with regional marketing, compliance, and comms teams to ensure local relevance and impact.
- Deliver high-conversion landing pages, onboarding flows, and campaign assets to improve CAC and trading volume.
3. Customer Insights & Market Intelligence
- Conduct user interviews, surveys, and behavioral analysis to inform positioning and roadmap
- Track and analyze competitors and emerging fintech trends to stay competitive.
- Feed insights directly into product, growth, and creative strategy.
4. Growth & Retention
- Build lifecycle and retention campaigns to drive trading activity, repeat engagement, and product education.
- Coordinate cross-functionally with product, CRM, UA, design, partnerships, media and comms teams to ensure seamless, impactful launches and on-going adoption across sports and crypto ecosystems.
- Conceptualise and create compliant reward systems, and streaks tied to market events and trading behavior.
- Work with product and growth to continuously optimize the onboarding, funding, and trade execution experience.
5. Performance & Reporting
- Work with the Head of Growth and Product to define KPIs across funnel metrics, retention, and campaign impact.
- Use tools like GA4, Tableau, Mixpanel to analyze campaign performance and drive rapid iteration.
- Share insights regularly with product, data, and leadership teams to guide growth priorities.
Requirements
- 3 to 5 years of experience in product marketing: ideally stocks/equities background
- Proven success launching and scaling B2C products or platforms and growing adoption and revenue sustainably.
- Excellent communication and copywriting skills: you can simplify complex ideas and tell stories that convert.
- Highly collaborative, with experience working cross-functionally in fast-paced environments. Bias to action.
- Analytical mindset with proficiency in marketing analytics and user research.
- Experience in regulated industries or financial services is a plus.
- Bonus: Crypto native or familiarity with community-led growth.
Life @ Crypto.com
Empowered to think big. Try new opportunities while working with a talented, ambitious and supportive team.
Transformational and proactive working environment. Empower employees to find thoughtful and innovative solutions.
Growth from within. We help to develop new skill-sets that would impact the shaping of your personal and professional growth.
Work Culture. Our colleagues are some of the best in the industry; we are all here to help and support one another.
One cohesive team. Engage stakeholders to achieve our ultimate goal - Cryptocurrency in every wallet.
Work Flexibility Adoption. Flexi-work hour and hybrid or remote set-up
Aspire career alternatives through us - our internal mobility program offers employees a new scope.
Are you ready to kickstart your future with us?
Benefits
Competitive salary
Attractive annual leave entitlement including: birthday, work anniversary
401(k) plan with employer match
Eligible for company-sponsored group health, dental, vision, and life/disability insurance
Work Flexibility Adoption. Flexi-work hour and hybrid or remote set-up
Aspire career alternatives through us. Our internal mobility program can offer employees a diverse scope.
Our Crypto.com benefits packages vary depending on region requirements, you can learn more from our talent acquisition team.
About Crypto.com:
Founded in 2016, Crypto.com serves more than 150 million customers and is the world's fastest growing global cryptocurrency platform. Our vision is simple: Cryptocurrency in Every Wallet™. Built on a foundation of security, privacy, and compliance, Crypto.com is committed to accelerating the adoption of cryptocurrency through innovation and empowering the next generation of builders, creators, and entrepreneurs to develop a fairer and more equitable digital ecosystem.
Learn more at https://crypto.com.
Crypto.com is an equal opportunities employer and we are committed to creating an environment where opportunities are presented to everyone in a fair and transparent way. Crypto.com values diversity and inclusion, seeking candidates with a variety of backgrounds, perspectives, and skills that complement and strengthen our team.
Personal data provided by applicants will be used for recruitment purposes only.
Please note that only shortlisted candidates will be contacted.
Top Skills
Ga4
Mixpanel
Tableau
Am I A Good Fit?
Get Personalized Job Insights.
Our AI-powered fit analysis compares your resume with a job listing so you know if your skills & experience align.
Success! Refresh the page to see how your skills align with this role.
The Company
What We Do
Cryptocurrency tracking, portfolio management, financial news aggregation
