Product Enablement Lead

Posted 3 Days Ago
Be an Early Applicant
3 Locations
Remote or Hybrid
210K-250K Annually
Senior level
Software • Generative AI
The Role
Owns field enablement for rapidly evolving AI products, coordinating Product and Product Marketing to prepare sellers for early releases and mature launches. Responsibilities include creating customer-centric messaging, demos, training, AI-powered knowledge workflows, launch programs, and feedback channels to Product. The role requires technical credibility with AI/ML and cloud concepts, strong program management, facilitation, and experience enabling teams that sell to technical buyers. It is a U.S.-based individual contributor role requiring 15–20% travel.
Summary Generated by Built In
About Us:

Fireworks is the platform for specialized intelligence, enabling companies to build, train, and serve AI models tailored to their own data, workflows, and products. Founded by the team behind PyTorch and backed by AMD, Atreides, Benchmark Capital, Index Ventures, Lightspeed, NVIDIA, Sequoia Capital, and TCV, Fireworks powers production AI with hundreds of state-of-the-art open models across text, image, embedding, audio, and multimodal workloads. Today, Fireworks is a Series D company valued at $17.5 billion, bringing together an ambitious, collaborative team that's building the future of enterprise AI.

The Role

We're seeking a technically credible program leader to own the last mile of new product introductions at Fireworks. Traditional alpha-to-GA launch cycles are too slow for how fast AI moves, so you'll enable the field on primitives (the early building blocks we ship before GA polish), giving sellers enough to take new capabilities to customers and deliver value early, then building out proof points and assets as each product matures. As part of Revenue Operations, you'll help Product and Product Marketing frame their expertise for the field, and deliver it in step with how our customer-facing teams already operate.

This role requires credibility with technical buyers and the teams who sell to them, paired with the program discipline to turn a constant stream of launches into a predictable rhythm. Your success will be measured in field behavior: readiness by launch day and certification on major launches.

Please Note: This is an individual contributor role reporting to the Head of GTM Enablement. Expect ~15–20% travel for launches, team events, and trainings.

What You'll Own
  1. Enable the field on primitives, not just finished launches:
    Get sellers ready to take new models, features, and platform changes to customers as soon as they ship, then deepen that readiness as proof points and assets mature. You'll bring Product and Product Marketing together around a repeatable process for primitives, so every early release reaches the field with a clear point of view on how to position it.

  2. Make every launch easy for the field to digest:
    Help our subject matter experts in Product and Product Marketing turn their launch content into something every customer-facing team can quickly absorb and use. The goal is for every talk track, demo, and play to land as a customer problem solved, not just a feature shipped.

  3. Build an AI-native way to deliver product knowledge:
    Create the agents and workflows that become the field's go-to source for product updates, letting sellers pull what they need on our latest capabilities in the moment rather than waiting on announcements. The field should know where to look, trust what they find, and never miss a change that affects their deals.

  4. Lead launch training for the field:
    When a launch needs more than an announcement, pull the field together for live product and technical training that gets every role up to speed fast. Your focus is the initial rollout, giving our role-specific enablement partners a strong foundation to build deeper training for their teams.

  5. Support programs that bring the field's voice to Product:
    Support the programs that help sellers share what they hear from customers directly with Product and Product Marketing. The aim is a steady flow of field insight that sharpens each launch, not a single point that everything has to pass through.

Minimum Qualifications
  • 8+ years of experience in technical product marketing, product enablement, or GTM enablement, working on products sold to technical buyers

  • The technical credibility to explain AI/ML, developer infrastructure, or cloud concepts (such as inference, fine-tuning, and serverless deployment) to sellers and hold your own with technical buyers (coding not required)

  • Strong program management skills, with a track record of running multiple launches or cross-functional programs in parallel with clear owners, timelines, and follow-through

  • Comfortable shipping enablement on primitives, with a track record of equipping teams to sell early-stage or fast-changing products and refining as those products mature

  • A proven ability to turn complex products into simple, customer-centric messaging and training that changes how teams sell

  • Strong at both content development and live facilitation, for technical and non-technical audiences alike

  • Has personally built AI agents or apps, through prompting, no-code, low-code, or code, to drive seller or operational productivity (engineering degree not required)

  • Thrives in ambiguity, high ownership, and the pace of a high-growth startup

  • Based in the US and willing to travel ~15–20%

Preferred Qualifications
  • GTM experience at an AI/ML infrastructure, developer tools, or API-first and consumption-based business

  • Prior experience in a technical pre-sales role, such as Solutions Engineer or Solutions Architect

  • Familiarity with value-based sales methodologies such as Command of the Message or MEDDICC

  • Familiarity with modern enablement tooling and systems (LMS, CMS, CRM, conversation intelligence)

Why Fireworks?
  • Solve Hard Problems: Tackle challenges at the forefront of AI infrastructure, from low-latency inference to scalable model serving.

  • Build What’s Next: Work with bleeding-edge technology that impacts how businesses and developers harness AI globally.

  • Ownership & Impact: Join a fast-growing, passionate team where your work directly shapes the future of AI—no bureaucracy, just results.

  • Learn from the Best: Collaborate with world-class engineers and AI researchers who thrive on curiosity and innovation.

Fireworks AI is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all innovators.

Skills Required

  • 8+ years of experience in technical product marketing, product enablement, or GTM enablement for products sold to technical buyers
  • Technical credibility explaining AI/ML, developer infrastructure, or cloud concepts, including inference, fine-tuning, and serverless deployment
  • Strong program management skills and experience running multiple launches or cross-functional programs in parallel
  • Experience enabling teams to sell early-stage or fast-changing products and refining enablement as products mature
  • Ability to turn complex products into simple, customer-centric messaging and training that changes selling behavior
  • Strong content development and live facilitation skills for technical and non-technical audiences
  • Experience personally building AI agents or applications through prompting, no-code, low-code, or code
  • Ability to thrive in ambiguity, take high ownership, and work in a high-growth startup
  • Based in the United States and willing to travel approximately 15–20%
  • GTM experience at an AI/ML infrastructure, developer tools, API-first, or consumption-based business
  • Prior technical pre-sales experience, such as Solutions Engineer or Solutions Architect
  • Familiarity with Command of the Message or MEDDICC
  • Familiarity with LMS, CMS, CRM, and conversation intelligence systems
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The Company
HQ: Redwood, CA
63 Employees
Year Founded: 2022

What We Do

Fireworks.ai offers generative AI platform as a service. We optimize for rapid product iteration building on top of gen AI as well as minimizing cost to serve. https://fireworks.ai/careers

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