We are seeking a hands-on Issuance Leakage Analytics Lead to identify and quantify lost issuance opportunities across the customer acquisition and application journey. The role will focus on uncovering leakage points throughout marketing funnels, customer journeys, underwriting pathways, and demand generation processes to drive growth in originated accounts and funded volume. The ideal candidate possesses strong funnel analytics expertise, web analytics experience, and a consulting mindset capable of moving from problem identification to actionable business recommendations.
Work Location: San Francisco, CA
Work Mode: Hybrid (2-3 days/week in office)
Salary Range: $130K/Yr - $150K/Yr Base + Annual Bonus
The posted range is the hiring range for this role — a subset of the broader range available to employees over time — and reflects base salary across our national hiring scale. Final offers are based on several factors, including the candidate's skills and experience, internal pay equity, work location, market conditions for the role, and the specific scope and responsibilities of the position. The top of the range is reserved for candidates who notably exceed the requirements; the lower end applies to those with less experience or fewer preferred qualifications. For positions based in higher-cost zones (e.g., California, New York, New Jersey), actual compensation may exceed the posted range; your recruiter will share specifics during the process
For more information on benefits and what we offer please visit us at US Careers and Benefits
Responsibilities- Identify issuance leakage opportunities throughout acquisition, application, approval, and funding funnels.
- Quantify business impact associated with customer drop-off, under-penetration, and missed demand.
- Analyze customer journeys across digital channels to identify friction points, conversion gaps, and behavioral patterns.
- Conduct funnel diagnostics and root-cause analyses to isolate drivers of conversion loss.
- Develop measurement frameworks to monitor funnel performance and leakage trends.
- Partner closely with Product, Marketing, Credit Risk, Operations, and Engineering teams to implement improvements.
- Design and evaluate experiments aimed at improving approval rates, customer conversion, and funded volume.
- Build executive-ready dashboards and business reviews tracking leakage, conversion, and growth opportunities.
- Translate analytical findings into prioritized business recommendations with quantified impact estimates.
- Support business case development for strategic growth initiatives.
- 7+ years of experience in Funnel Analytics, Digital Analytics, Marketing Analytics, Conversion Optimization, Product Analytics, Growth Analytics, or Customer Journey Analytics.
- Advanced proficiency in analytics tools and programming languages (SQL,Python, R, or similar)
- Strong analytical problem-solving skills.
- Experience working with web analytics platforms such as: HEAP (preferred), Google Analytics etc.
- Experience performing funnel analysis and conversion optimization.
- Strong communication and consulting skills.
- Ability to independently identify opportunities and influence stakeholders.
- Master’s degree in economics, mathematics, computer science/engineering, operations research, or related analytics areas; candidates with BA/BS degrees in the same fields from top-tier academic institutions are also welcome to apply.
Skills Required
- 7+ years of experience in Funnel Analytics, Digital Analytics, Marketing Analytics, Conversion Optimization, Product Analytics, Growth Analytics, or Customer Journey Analytics.
- Advanced proficiency in analytics tools and programming languages (SQL, Python, R, or similar).
- Experience working with web analytics platforms (HEAP preferred, Google Analytics).
- Experience performing funnel analysis and conversion optimization.
- Strong analytical problem-solving skills.
- Strong communication and consulting skills.
- Ability to independently identify opportunities and influence stakeholders.
- Master's degree in economics, mathematics, computer science/engineering, operations research, or related analytics areas; BA/BS from top-tier institutions also welcome.
- Experience with HEAP
What We Do
Choosing a digital partner is about more than capabilities — it’s about collaboration and character. Unrealistic overhauls and off-the-shelf products ignore what matters most — your unique needs, culture, goals, and your legacy data and technology environments. At EXL, our collaboration is built on ongoing listening and learning to adapt our methodologies. We’re your business evolution partner—tailoring solutions that make the most of data to make better business decisions and drive more intelligence into your increasingly digital operations. Whether your goals are scaling the use of AI and digital, redesign operating models, or driving better and faster decisions, we’re here to partner with you to help you gain—and maintain—competitive advantage with efficient, sustainable models at scale. Our expertise in transformation, data science, and change management helps make your business more efficient and effective, improve customer relationships and enhance revenue growth. Instead of focusing on multi-year, resource- and time-intensive platform designs or migrations, we look deeper at your entire value chain to integrate strategies with impact. We use our specialization in analytics, digital interventions, and operations management—alongside deep industry expertise — to deliver solutions that help you outperform the competition. At EXL, it’s all about outcomes—your outcomes—and delivering success on your terms. Share your goals with us and together, we’ll optimize how you leverage data to drive your business forward. For more information, visit www.exlservice.com.
