The Role
Analyze product and digital customer journeys to identify friction, conversion drop-offs, and improvement opportunities. Maintain data layers, event tracking, product KPIs, dashboards, and funnel analyses across web and mobile platforms. Design and evaluate A/B tests, measure product release impact, and translate findings into actionable recommendations. Collaborate with Product Managers, Engineering, and Business teams to support data-driven product roadmap decisions.
Summary Generated by Built In
Job Role: Product Analyst
You should apply if you have:
- 1–2 years of experience in Product Analytics, Digital Analytics, or a data-focused product role.
- Hands-on experience with product analytics tools such as Mixpanel, CleverTap, or MoEngage.
- A strong understanding of e-commerce ecosystems, digital customer journeys, and user behaviour.
- Experience analysing user journeys, identifying conversion drop-offs, and recommending improvements to the customer experience.
- A good understanding of data layer architecture and event-based tracking for web and mobile applications.
- Strong analytical skills with the ability to translate data into actionable product recommendations.
- Experience working with Product Managers to drive data-backed product decisions.
You should not apply if you:
- Prefer working with data without connecting your analysis to product or business outcomes.
- Are uncomfortable writing SQL queries or working with product metrics.
- Have no understanding of user behaviour, conversion funnels, or digital customer journeys.
- Struggle to communicate data insights and recommendations to non-technical stakeholders.
- Prefer making decisions based on assumptions rather than data and experimentation.
Skills Required:
- Product and digital analytics
- SQL and data analysis
- Product metrics, KPIs, and dashboards
- Data layer architecture and event-based tracking
- User behaviour and funnel analysis
- Heatmap, clickmap, and session analysis
- A/B testing and experimentation
- Conversion rate optimisation
- Product analytics tools such as Mixpanel, CleverTap, or MoEngage
- E-commerce and digital customer journey analysis
- Data interpretation and insight generation
- Stakeholder communication and collaboration
What will you do?
- Define, implement, and maintain data layers to ensure accurate tracking of user interactions across web and mobile platforms.
- Analyse user behaviour and digital journeys to identify friction points, drop-offs, and opportunities to improve the customer experience.
- Use heatmaps, clickmaps, scrollmaps, and session analysis to understand user engagement and navigation patterns.
- Conduct in-depth analyses of product features to identify improvement opportunities.
- Track product releases and measure their impact on user behaviour, conversion funnels, and overall product performance.
- Design, execute, and evaluate A/B tests and experiments to validate product improvements.
- Define, monitor, and maintain product KPIs, including daily active users (DAU), conversion rates, and funnel performance.
- Build and maintain dashboards to track product performance across key user journeys.
- Work closely with Product Managers to provide data-backed insights and support product roadmap decisions.
- Translate complex data findings into clear, actionable recommendations for Product, Engineering, and Business teams.
Work Experience: 1–2 years of experience in Product Analytics, Digital Analytics, or a data-focused product role.
Qualification: Bachelor's or Master's degree in Engineering, Computer Science, Analytics, or a related field.
Working days: Monday–Friday
Location: Delhi NCR (Work from Office)
Perks:
- Friendly atmosphere
- High learning & personal growth opportunity
- Flexible Timings
- Diverse work environment
Why Nutrabay:
We believe in an open, intellectually honest culture where everyone is given the autonomy to contribute and do their life’s best work. As part of the dynamic team at Nutrabay, you will have a chance to learn new things, solve new problems, build your competence, and be a part of an innovative marketing-and-tech startup that’s revolutionising the health industry.
Working with Nutrabay can be fun and a place of unique growth opportunities. Here you will learn how to maximise the potential of your available resources. You will get the opportunity to do work that helps you master a variety of transferable skills, or skills that are relevant across roles and departments. You will feel appreciated and valued for the work you deliver. We are creating a unique company culture that embodies respect and honesty, which will create more loyal employees than a company that simply shells out cash. We trust our employees and their voice and ask for their opinions on important business issues.
About Nutrabay:
Nutrabay is the largest health & nutrition store in India. Our vision is to keep growing, have a sustainable business model, and continue to be the market leader in this segment by launching many innovative products. We are proud to have served over 1 million customers to now, and our family is constantly growing.
We have built a complex and high-converting eCommerce system, and our monthly traffic has grown to a million. We are looking to build a visionary and agile team to help fuel our growth and contribute towards further advancing the continuously evolving product.
Funding:
We raised $5 million in a Series A funding.
Nutrabay is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, citizenship, colour, gender identity or expression, genetic information, marital status, medical condition, national origin, political affiliation, race, ethnicity, religion or any other characteristic protected by applicable local laws, regulations and ordinances.
Skills Required
- 1-2 years of experience in Product Analytics, Digital Analytics, or a data-focused product role
- Hands-on experience with product analytics tools such as Mixpanel, CleverTap, or MoEngage
- Understanding of e-commerce ecosystems, digital customer journeys, and user behaviour
- Experience analyzing user journeys, conversion drop-offs, and customer experience improvements
- Understanding of data layer architecture and event-based tracking for web and mobile applications
- Strong analytical skills and ability to translate data into actionable product recommendations
- Experience working with Product Managers on data-backed product decisions
- Comfort writing SQL queries and working with product metrics
- Knowledge of product metrics, KPIs, dashboards, user behaviour, funnel analysis, heatmaps, clickmaps, session analysis, A/B testing, experimentation, and conversion rate optimization
- Strong stakeholder communication skills with non-technical, Product, Engineering, and Business teams
- Bachelor's or Master's degree in Engineering, Computer Science, Analytics, or a related field
- Availability to work Monday through Friday from the office in Delhi NCR
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The Company
What We Do
Nutrabay is an India-based online retailer and health and performance nutrition brand offering authentic nutritional supplements, vitamins, protein products, health foods, and bodybuilding essentials. Its catalog includes whey and plant proteins, creatine, pre-workout supplements, weight gainers, fish oil, multivitamins, protein oats, peanut butter, and protein bars. The company also sells its own supplement range alongside products from international and Indian brands.
