Role Overview
- Design GTM (Marketing) plan for product feature launch
- Identify gaps in the existing processes or features & improve
- Identify and analyse relevant ideas leading to right product features for retention team
- Make user journeys with specific KPI’s for player targeting
- Be able to identify & upgrade legacy processes (Automation)
- Identify bugs/enhancements required to improve marketing programs/user flows
- Understand player behavior and patterns and there by create segmented campaigns.
- Exhibit sound product judgment, ability to formulate product strategy and present clear measurable objectives that will lead to achieving our business CRM goals.
- Expected to gain in-depth knowledge on tools such as Clever Tap, Mixpanel, MSTR and internal Admin interfaces.
Required Skills
- Experience on tools like Clevertap, Mixpanel, Webengage, Moengage, Mixpanel,
- Appsflyer, Localytics, Firebase etc will be preferred
- Excellent communication skills, ability to simplify complex topics for broad audiences
- Knowledge of Automation Marketing, Facebook Marketing, Email marketing, SMS marketing, push notifications, user segmentation and behavior is a plus
- Work experience in gaming is a plus
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What We Do
We are one of India's oldest online skill-gaming companies that develop and operate zeal-driven applications for online gaming enthusiasts. With more than 50 million+ users and multiple brand verticals like A23 Games A23 Rummy and Cricket.com, Head Digital Works has come a long way in the past 16 years. What started from a small garage in 2006 with nothing but a dream - "To become India's leading online gaming portal" has now turned into one of the most profitable start-ups in India that have gone through cycles of angel, venture capital and private equity investments. We're a diverse group of thinkers and doers who are reimagining what's possible to make it easier for all of us to do what we love in new ways.
