Producer (Wales)

We are looking for a Producer to lead our regional/brand video operation, setting strategy and KPIs with Editors and Video Leads, overseeing end-to-end production and managing a Video Editor, Social Video Producer and a Videographer.  

Embedded in daily journalism, you will collaborate with reporters and newsroom leaders, support breaking news and network rotas, capture original footage, share best practice, use approved AI tools and tailor off‑platform content to deliver video strategy and training in your area to support future growth. 

You are a people leader, who fosters a high‑performance, trusting culture through fair policies, clear expectations, real‑time feedback, recognition, talent development and visible change leadership.

This role is home & hub linked to our Cardiff hub, so you must be located in or around Cardiff. 

You will be covering a Sunday - Saturday rota between 6am - 11pm, so flexibility is key.  

Please Note: This advert will close at midnight on Tuesday 23rd September. Please be sure to submit your application before the closing date/time in order to be considered.

Key responsibilities and accountabilities:

• Leads a video team to produce original content for a region/brand/team. Providing guidance, mentorship and performance management to ensure the achievement of objectives - ensuring the inclusion and wellbeing is at the heart of everything you do.

• Oversees the entire video production process from planning and access to scripting, shooting, edit, upload and distribution—optimising for each platform, prioritising output, maintaining workflows and timelines, and holding final sign‑off on quality, legal and copyright. 

• Responsible for developing the overall video plan for the region/brand/team, working closely with the relevant Editor or ACD.

• Responsible for delivering video KPIs, together with the relevant Editor/ACD, working with a Video Lead to shape the overall approach.

• Works closely with journalists to ensure video is a core component of daily output, including by joining conference where appropriate to shape the news agenda.

• Shoot original, high-quality footage to aid with producing original content.

• Accountable for adherence to quality standards alongside legal and copyright compliance, with ‘final sign-off’ on content.

• Effectively prioritises output and platform choice, including (where relevant) which titles to focus on, working closely with other editorial colleagues.

• Responsible, alongside other editorial colleagues, for uploading and distributing video content.

• Oversight of video workflows and production timelines.

• Tailor content for off-platform channels to enhance audience reach and engagement. Where approved by a senior editor, distribute this content, maintaining editorial standards.

Skills and behaviours:

• Collaborative leader who communicates clearly and works well with other teams.

• Focused on shaping original content to meet relevant audio-video KPIs.

• Adaptable; keeps pace with rapidly evolving tech landscapes.

• Excellent communication, including written, face-to-face, presentation skills and the ability to cascade consistent messages for maximum impact.

• The ability to plan and organise yourself and your team: this involves the ability to delegate, set objectives, prioritise tasks, allocate resources efficiently, and manage time to ensure successful completion of projects and daily responsibilities. 

• Skilled at problem-solving and decision making, approaching challenges methodically and remaining calm under pressure.

Qualification and experience: 

• Proven experience managing a video production team, operationally and from a people management and development perspective.

• Experience of being responsible for publishing decisions at a senior level.

• Proven track record of shaping video content and plans, managing video strategy and output that has resulted in significant audience growth and video views for a large organisation. 

• Highly knowledgeable on the technical side of video creation from filming to editing.

• Experience of working with Adobe Suite or similar video creation software.

• Newsroom experience and an NCTJ/BTCJ qualification is preferred but not a necessity.

• Strong working knowledge of media law is essential. 

Reach plc believes diversity brings benefits for our customers, our business and our people. This is why we are committed to being an inclusive employer and encourage applications from all suitable applicants irrespective of background, circumstances, age, disability, gender identity, ethnicity, religion or belief and sexual orientation.