Producer I, Social (FinLit)

Posted Yesterday
Be an Early Applicant
Hiring Remotely in Saint Paul, MN, USA
In-Office or Remote
42-50 Hourly
Senior level
Digital Media • Music • News + Entertainment
The Role
Produces and executes social-first content for financial literacy and economic journalism programs across major platforms. Responsibilities include identifying stories, creating short-form videos and graphics, writing social copy and scripts, scheduling and publishing content, analyzing performance, maintaining brand voice, collaborating with editorial teams, and developing social strategy. The role requires strong video editing, graphic design, fact-checking, journalism, audience analytics, and social media trend expertise.
Summary Generated by Built In

Position Summary:

Marketplace is looking for a creative social media producer who can create those scroll-stopping moments for our portfolio of financial literacy programs and help bring our economic journalism to new audiences.

We are the most widely heard suite of business shows in the country, reaching more than 10 million people on air, online, and on demand. Our financial literacy portfolio includes award-winning kids podcast “Million Bazillion” and award-winning money and relationships podcast “This Is Uncomfortable,” among others.

The ideal candidate is someone who can produce and execute innovative social content. You must have sharp social copywriting, video editing, graphic design, and fact-checking skills. You’ll optimize Marketplace content in a dynamic way across Instagram, TikTok, YouTube, Facebook, Bluesky, and emerging social platforms. You have strong instincts for short-form video and visual design. And you have demonstrated success in creating campaigns and content that resonate with diverse audiences.
*This is a grant-funded, two-year role.

This position sits in the collective bargaining agreement between Marketplace and Screen Actors Guild—American Federation of Television and Radio Artists (“SAG-AFTRA”).

Expected Compensation Range: $41.62 - $49.94 per hour. The exact salary rate is determined by experience and education related to the role, organizational compensation structure, and internal equity. 

Location: Remote

Application Process: Applicants must be authorized to work for ANY employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.

Application Deadline: Open until filled.

Position Responsibilities:

  • Write and produce highly shareable social-first content on tight deadlines, including short-form videos and graphics, for all social platforms.
  • Identify stories, moments and ideas from Marketplace’s financial literacy programs that can translate into compelling social content.
  • Help develop original social videos, including researching ideas, writing scripts, shaping hooks and selecting clips.
  • Write and edit social copy, headlines, captions, scripts and other audience-facing language.
  • Strategically schedule and publish content across all social platforms.
  • Analyze social performance and produce regular campaign and content reports.
  • Work collaboratively with reporters, producers and hosts.
  • Use data to inform how and what we post.
  • Stay up-to-date and ahead of the curve on social media best practices.
  • Ensure consistent voice and branding across our social platforms.
  • Help cultivate and develop conversations between our audience, hosts and reporters.

Required Education and Experience:

  • Bachelor's Degree in Journalism or related field required.
  • 5+ years experience producing content for social platforms on behalf of a brand or media outlet.
  • Familiarity with financial literacy content and social media trends in the FinLit space, with an understanding of how creators and organizations are engaging audiences around economic topics.

Required Skills, Knowledge and Abilities:

  • Self-starter with excellent editorial judgment and an understanding of journalistic standards.
  • Deep interest in how economic news intersects with people’s lives.
  • Demonstrated success producing engaging social content for a newsroom, media organization, publication or other editorial environment.
  • Strong knowledge of social media trends and best practices, including video-first platforms such as YouTube and TikTok
  • Superb social copywriting and fact-checking skills.
  • Proficient in Photoshop, Premiere, CapCut, Davinci Resolve or similar editing software
  • A team player who is accountable, proactive, and solution-oriented
  • Have strong instincts for content that social audiences find engaging.
  • Ability to work effectively with minimal supervision.
  • Ability to successfully meet deadlines and handle multiple responsibilities on a consistent basis.
  • Superior communication, organizational and collaborative skills.
  • Experience using social analytics and audience insights.
  • Responsible for developing and owning the social strategy for the fin-lit porftolio.
  • Ability to appear on camera or directing/editing on-camera video as needed.

Preferred Skills and Experience:

  • Experience using Sprout Social or similar social media programs (Hootsuite, Buffer, Later, etc.)
  • Familiarity with public media and Marketplace’s approach to economic journalism.

Reporting to this Position:

  • None

Physical Demands and Working Conditions:

  • Must be able to perform the essential duties of the position with or without reasonable accommodation.
  • Physical Demands:
    • Required to move about in an office environment and sit at extensive periods of time
    • Reach with hands and arms
    • Balance, stoop, kneel, or crouch
    • Frequent use of hands for data entry/keystrokes and simple grasping
  • Working Conditions:
    • Moderate noise level
Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.

Skills Required

  • Bachelor's degree in Journalism or a related field
  • 5 or more years of experience producing content for social platforms for a brand or media outlet
  • Familiarity with financial literacy content and social media trends in the financial literacy space
  • Experience producing engaging social content for a newsroom, media organization, publication, or editorial environment
  • Strong knowledge of social media trends and best practices, including YouTube and TikTok
  • Proficiency in Photoshop, Premiere, CapCut, DaVinci Resolve, or similar editing software
  • Excellent social copywriting, fact-checking, editorial judgment, and understanding of journalistic standards
  • Experience using social analytics and audience insights
  • Ability to develop and own social strategy for the financial literacy portfolio
  • Ability to appear on camera or direct and edit on-camera video as needed
  • Ability to meet deadlines, manage multiple responsibilities, and work effectively with minimal supervision
  • Experience using Sprout Social or similar social media management programs such as Hootsuite, Buffer, or Later
  • Familiarity with public media and Marketplace's approach to economic journalism
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The Company
916 Employees
Year Founded: 1987

What We Do

American Public Media Group (APMG) is a tax-exempt nonprofit parent support organization for American Public Media, Minnesota Public Radio and Southern California Public Radio. It provides administrative, financial and human-resources services to its supported organizations and operates Public Radio Market under license. Through these organizations, APMG supports public radio stations and production and distribution of news, music, podcasts and other programming to listeners nationwide.

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