In a nutshell
Products are the core of our business. We aim to offer the best product range, to make sure we always deliver the best quality. The role of Private Label & New product Specialist focuses on analytical, strategic & creative projects. In this role, you will be responsible for developing new Picnic products that bring a smile to your face. You will manage the entire process of the development of our private label products from A to Z, from analysing range strategies to product tasting to international sourcing to design creations. Together with a passionate team, your goal will be to stay of top of trends and market developments, select the best products for the best prices and make sure that they come into store with a stunning design. You offer entrepreneurial, realistic, and practical business opportunities. Have a forward-thinking idea? Tell your team, modify it, evaluate, experiment, and then make a real impact in our company!
Tricks of the trade
- Category expertise: Build and develop a deep understanding of your category through a combination of Picnic data, customer insights and supplier input.
- Tender strategies: Define clear negotiation strategies to ensure competitive conditions with our suppliers.
- Supplier negotiations: Run (international) tenders and negotiations with suppliers from start until signed contract
- Commercial opportunities: Keep an eye open for commercial opportunities and use a data-first approach to identify category innovations.
- Team collaboration: Work together with your category team to bring the best to our customers.
- Margin & pricing: Perform margin and pricing analyses.
- Sustainable packaging: Research and develop sustainable packaging options.
- Product creation: Create beautiful and affordable products designed for the home, not for the shelf.
Your superpowers
- MSc. degree with exposure to analytical problem-solving
- Up to 4 years work experience in an analytical and consumer-centric environment
- Strong conceptual, project management and stakeholder management skills
- A genuine passion for food, consumer products and design
- Commercial drive, a nose for opportunities and not afraid to negotiate
- Versatile multitasker with a can-do attitude, work proactively and be able to switch between strategic and operational work
- Persistence and enthusiasm to drive projects to a successful end result
- Analytical mind but not afraid of getting creative
- Fluency in English
🥗Fresh Lunch, coffee, and snacks
Our offices are equipped with fully-fledged coffee bars and a kitchen and chefs. They prepare delicious fresh and warm lunches every day so you can keep your energy up.
🚴🏼♂️Health insurance discount & bike plan
We have a partnership with CZ (a health insurance provider). Picnic employees get a discount on CZ insurance packages between 5% and 15%. Furthermore, through our partnership with Lease a Bike, you can rent-to-own a new (e)bike at a discounted rate
✍🏼 Learning & development
You’ll get ample opportunity to work on yourself at Picnic. We offer personal development through Lepaya courses, Academy trainings, and more. Interested in improving your mental wellbeing? Through OpenUp you get free access to trained psychologists and many courses.
All the rest
At Picnic you get 25 holidays, we cover your travel expenses and offer a pension plan. And your phone and laptop are on us, as well.
Skills Required
- MSc degree
- Up to 4 years of work experience in an analytical and consumer-centric environment
- Analytical problem-solving experience
- Strong conceptual skills
- Project management skills
- Stakeholder management skills
- Passion for food, consumer products, and design
- Commercial drive and negotiation ability
- Ability to multitask and switch between strategic and operational work
- Proactive, persistent, and enthusiastic approach
- Analytical and creative mindset
- Fluency in English
What We Do
At Picnic, we’re revolutionizing the way people buy groceries. Our affordable and sustainable service is made possible by our passionate people, cutting-edge technology, efficient planning, and, of course, our fleet of iconic electric vehicles! It’s why our customer base is growing rapidly across the Netherlands, Germany, and France. One of the things that makes Picnic different is that we handle almost everything in-house: forecasting, developing our first automated warehouse and new electric Picnic vehicles, internal and customer-facing applications—the list goes on. It gives us more freedom when it comes to trying out new and innovative ideas, which is something we do a lot! We love to challenge ourselves and learn new things. Our teams have access to various meetups, language classes, ‘Lunch & Learn’ sessions, our very own Tech Academy, and tailored soft-skills training. Professional development is as important to us as the service we provide to our customers. As a diverse team made up of over 80 nationalities, there are always plenty of activities to get involved with, whether you’re into sports, board games, charitable causes, dancing (at our legendary Picnic festival), or licorice tasting—yes, even that! Our scale-up culture means you get to own your role and bring fresh ideas to the table. So, if you’re looking for an opportunity to make a real difference, get in touch—we’d love to hear from you.








