Principal Marketing Research Consultant

The Principal Marketing Research Consultant is pivotal in steering our market research endeavors, expertly managing and executing detailed quantitative survey projects that inform strategic business decisions. This role is dedicated to dissecting intricate data sets, providing clients with clear, impactful insights that drive their success. Acting as a trusted advisor, the consultant works closely with clients to meticulously address their specific requirements and anticipate future needs. Additionally, this role is responsible for nurturing the professional development of junior researchers, creating a culture that prizes continuous learning and cutting-edge innovation, all of which are essential to our company's expansion and leadership in the market research field.

Prodege:

A cutting-edge marketing and consumer insights platform, Prodege has charted a course of innovation in the evolving technology landscape by helping leading brands, marketers, and agencies uncover the answers to their business questions, acquire new customers, increase revenue, and drive brand loyalty & product adoption. Bolstered by a major investment by Great Hill Partners in Q4 2021 and strategic acquisitions of Pollfish, BitBurst & AdGate Media in 2022, Prodege looks forward to more growth and innovation to empower our partners to gather meaningful, rich insights and better market to their target audiences.

As an organization, we go the extra mile to “Create Rewarding Moments” every day for our partners, consumers, and team. Come join us today!

Primary Objectives:

• Project Leadership and Execution
• Data Analysis and Reporting
• Client Engagement and Strategic Insight
• Mentorship and Team Development
• Industry Knowledge and Innovation
• Business Development and Collaboration

Qualifications - To perform this job successfully, an individual must be able to perform each job duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Detailed Job Duties: (typical monthly, weekly, daily tasks which support the primary objectives)

• Lead the design, execution, and analysis of complex quantitative survey research projects.
• Analyze and interpret quantitative survey data using advanced statistical techniques and software.
• Prepare comprehensive research reports and presentations, highlighting key findings and actionable recommendations.
• Collaborate with clients to understand their business needs, provide strategic insights, and ensure client satisfaction.
• Develop quantitative survey research proposals, including defining research objectives, methodologies, and timelines.
• Mentor and guide junior researchers, fostering a culture of continuous learning and professional development.
• Stay updated on industry trends, emerging methodologies, and best practices in quantitative survey research.
• Contribute to business growth efforts, including developing new services and solutions, improving processes, and collaborating across business units within the company.

What does SUCCESS look like?

Successful performance in the role of Principle Marketing Research Consultant is characterized by the effective leadership and management of comprehensive quantitative survey research projects that yield strategic insights for business decision-making. The consultant excels in analyzing complex data sets, delivering clear and influential findings that enhance client success and satisfaction. A hallmark of success is the ability to act as a trusted advisor, proactively addressing client needs and fostering long-term relationships. Additionally, the consultant is adept at mentoring junior researchers, promoting a culture of innovation and continuous learning, which in turn supports the company's growth and industry leadership. Contributing to business development through collaborative efforts and staying abreast of market trends further define outstanding performance in this role.

The MUST Haves: (ex: job cannot be done without these skills, education, experience, certifications, licenses)

• Bachelor’s degree in Marketing, Business, Statistics, or a related field.
• Five or more (5+) years of supplier-side experience in marketing research.
• Demonstrated ability to design and execute complex quantitative survey research studies from start to finish.
• Excellent analytical and problem-solving skills, with a keen attention to detail.
• Exceptional written and verbal communication skills, with the ability to present complex data in a clear and concise manner.
• Proven ability to manage multiple projects simultaneously and meet tight deadlines.
• Strong client management skills, with a track record of building and maintaining positive client relationships.
• Experience in mentoring and developing junior team members.
• High level of professionalism, integrity, and ethical conduct.
• Strong proficiency in GSuite/MS Office and ability to learn new data analysis tools.

The Nice to Haves: (preferred additional skills, education, experience, certifications, licenses)

• Master’s degree in Marketing, Business, Statistics, or a related field preferred.

Pay Transparency:

The anticipated base salary range for this position is $103,000 to $115,000. The final salary offered to a successful candidate will be dependent on several factors that may include, but are not limited to; the type and length of experience within the job, type and length of experience within the industry, the type and length of knowledge and skills for the position, education, training, etc. Prodege is a multi-state employer and final compensation within this range could be impacted by work location. Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits.

Prodege Benefits:

Prodege offers a comprehensive benefits package to US Full-time employees including medical, dental, vision, STD, LTD and basic life insurance. Employees receive flexible PTO, as well as paid sick leave prorated based on hire date. US Employees have eight paid holidays throughout the calendar year. Employees receive an option to purchase shares of Company stock commensurate with their position, which vests over four years.