About Legend
At Legend, we're building next-level player experiences. With 20+ years of proven success we’re the world's leading Sports and Gaming marketing company.
Our people are our edge. 600+ sharp, ambitious Legends across 22+ countries who move fast, learn quickly and win together. Here growth isn’t a perk, it’s the standard. You’ll stretch, level-up and carve out a career as bold as the products we build. We celebrate wins and create experiences that people talk about for years - for our players & for each other. If you’re ready to shape the future of player experience and enjoy the ride while you do it, this is where you’ll thrive.
Why Legend?
- Super smart colleagues to work alongside and learn from.
- Engaging development opportunities at all levels.
- Tailored flexibility for your work-life balance.
- Annual discretionary bonus to reward your efforts.
- Paid annual leave PLUS a well-deserved break to recharge your batteries during the festive season! Our offices are closed between Christmas and New Year's, allowing you to enjoy downtime without dipping into your annual allowance.
- Exciting global Legend events, where we unite in person to ignite our shared passion and unveil the exciting strategies for the year ahead!
Unlock your full potential by joining the Legend team. To support you on this journey, we provide an extensive array of benefits and perks, as outlined in our global offerings above. For country specific benefits please reach out to your talent partner.
Your Impact:
- Co-own our portfolio-wide technical SEO strategy, roadmap and standards, identifying and prioritising the opportunities and risks with the greatest potential organic and commercial impact.
- Lead complex technical investigations across crawling, rendering, indexation, architecture, internal linking, international SEO, migrations, structured data and web performance.
- Partner with Product and Engineering on architecture, major releases, migrations and experimentation, translating technical SEO insights into clear priorities and scalable solutions.
- Build automated monitoring, diagnostics and early-warning systems that identify material technical issues before they become significant commercial problems.
- Develop internal tools and AI-enabled workflows that improve analysis, quality assurance, prioritisation and execution across technical SEO and the wider SEO organisation.
- Create reusable technical patterns, guardrails and frameworks across our portfolio, raising technical capability through coaching, documentation and shared tooling.
What You'll Bring:
- Repeated technical SEO impact at scale - a strong track record of personally leading complex technical SEO initiatives across large websites or multi-domain portfolios, with clear evidence of measurable organic or commercial outcomes.
- Exceptional technical SEO depth and judgement - expert knowledge across crawling, rendering, indexation, architecture, internal linking, canonicalisation, international SEO, migrations, structured data, JavaScript SEO, log-file analysis and web performance, with the judgement to separate material opportunities from technical hygiene.
- Commercial and strategic thinking - able to translate complex technical findings into priorities based on expected value, risk, effort, confidence and opportunity cost, connecting technical decisions to organic and commercial outcomes.
- Principal-level influence - experienced in influencing Product, Engineering and senior stakeholders without direct authority, challenging constructively and communicating complex technical decisions clearly to both technical and non-technical audiences.
- A builder's mindset - intellectually curious, technically self-sufficient and comfortable remaining deeply hands-on while creating systems, standards and capabilities that increase the impact of teams beyond your own individual contribution.
The Interview Process:
Legend is an Equal Opportunity Employer, but that’s just the start. We believe different perspectives help us grow and achieve more. That’s why we’re dedicated to hiring and developing the most talented and diverse team- which includes individuals with different backgrounds, abilities, identities and experiences. If you require any reasonable adjustments throughout your application process, please speak to your Talent Partner or contact the team on [email protected], and we'll do all we can to support you.
Skills Required
- Track record of personally leading complex technical SEO initiatives across large websites or multi-domain portfolios with measurable organic or commercial outcomes
- Expert knowledge of crawling, rendering, indexation, architecture, internal linking, canonicalisation, international SEO, migrations, structured data, JavaScript SEO, log-file analysis, and web performance
- Hands-on coding, AI, and automation capability, including building tools, diagnostics, monitoring, or automated workflows using APIs and large datasets
- Ability to translate technical findings into priorities based on value, risk, effort, confidence, and opportunity cost
- Experience influencing Product, Engineering, and senior stakeholders without direct authority
- Ability to communicate complex technical decisions clearly to technical and non-technical audiences
- Intellectual curiosity, technical self-sufficiency, and willingness to remain deeply hands-on while building scalable systems and standards
What We Do
Legend is an innovative online media and technology company dedicated to creating a next-level player experience. The company builds world-class brands in Sports & Gaming and specializes in diverse areas such as Sports Betting, Personal Finance, and Gaming, catering to a vast global audience of over 105 million users through its digital platforms and services.
